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Standard subjects for ad visuals
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Standard subjects for ad visuals and headline role ain advertising
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Standard subjects for ad visuals
1.
Standard subjects for Ad
visuals
2.
Product alone
3.
Package containing the product
4.
How to use
the product
5.
Product in use
6.
Comparison of products
7.
Product features
8.
Humor
9.
User Benefit
10.
Negative appeal
11.
Testimonial
12.
Purpose of the Visual
13.
Capture attention
14.
Qualify readers
15.
ID the ad’s
subject
16.
Arouse interest
17.
Create a good
impression
18.
Show the product
19.
Emphasize product features
20.
Clarify copy claims
21.
Support copy claims
22.
Provide campaign continuity
23.
Types of Headlines
24.
Benefit headlines
25.
News/information headlines
26.
Provocative headline
27.
Question headline
28.
Command headline
29.
Role of headlines
30.
Engage The audience
31.
Attract attention
32.
Direct Attention
33.
Explain The visual
34.
Present Selling message
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