This document discusses the importance of advertising and copywriting strategy, noting that it promotes, informs, and sells products or services by strategically writing words that move readers to take action. It catches the reader's attention by connecting with their emotions and convincing them to take action. It then provides 10 tips for effective advertising copywriting, such as making the first sentence readable, keeping the copy simple and clear, creating a compelling headline, and using words that work.

1. A refresher on the importance of advertising and copywriting strategy

2. PROMOTES,
INFORMS,
SELLS a
PRODUCT or
SERVICE

3. HOW?

4. STRATEGICALLY
WRITINGWORDS
that move the
readerTOTAKE
SOME FORM OF
ACTION

6. CATCHES your
ATTENTION

7. CATCHES your
ATTENTION

8. CONNECTS to
your EMOTIONS

9. CONVINCES you
to TAKE ACTION

11. 1. MAKETHE FIRST
SENTENCE READ

12. 2. MAKETHE COPY
SIMPLE AND CLEAR

13. 3. CREATE A COMPELLING
HEADLINE

14. 4. REVIEWYOUR
HEADLINE

15. 5. MAKEYOUR COPY
PERSUASIVE

16. 6. HIGHLIGHT FEATURES
OR BENEFITS

17. 7. MAKE AN IRRESISTIBLE
OFFER

18. 8. MAKE A STRONG AND
SUBSTANTIVE GUARANTEE

19. 9.TARGETYOUR MARKET

20. 10. USE WORDSTHAT
WORK