...an introduction to the module

1. Advertising Media Strategy
tutorial
1

2. …what is advertising?

7. …how’s your knowledge and understanding?
…remember these?

8. Using a TV advert of your choice, analyse the ‘creative
choices’ used and recommend any creative
improvements, justifying your reasons. (25 marks)
…someone think of a campaign…

10. Identify and describe the different types of advertising
agency available to the client to help in the
development of an advertising campaign.
Discuss the reasons why the different types of advertising
agency have had to evolve over recent years.

11. Identify the steps involved in the advertising development
process and present the arguments (for and against) in
the need for ‘planning’ an advertising campaign.