Classroom presentation for English composition course. Following topics are covered:
Why we need punctuation?
12 Punctuation marks
Comma ,
Colon :
Semi-Colon ;
Exclamation mark !
Question mark ?
Quotation marks " "
Ellipses
Parentheses ( )
Period .
Hyphen -
Capitalization
Classroom presentation for English composition course. Following topics are covered:
Why we need punctuation?
12 Punctuation marks
Comma ,
Colon :
Semi-Colon ;
Exclamation mark !
Question mark ?
Quotation marks " "
Ellipses
Parentheses ( )
Period .
Hyphen -
Capitalization
I used this presentation in collaboration with a High School teacher in a unit on African Storytelling. We used children's picture book African Legends.
I used this presentation in collaboration with a High School teacher in a unit on African Storytelling. We used children's picture book African Legends.
Creative Writing For Grade English Writingcrvponce
Speaking of Past and Present, here are a couple of competing claims:
Creative Writing (Literature) is the art of language in the present moment. The live, unstable, mysterious evolution that is happening continually and right under our noses. Brand new poetry, fiction, creative non-fiction, script-writing, and genres we don’t yet know how to name.
Creative Writing (Literature) is the art of language as an ancient activity. Something we’ve been doing since we first opened our mouths to speak, write on cave walls, and sing around a fire. Some theorists say that the impulse to create poetry is at the root of the human impulse to communicate, period.
What is “Creative Writing” with a capital C and W?
= the branch of English Studies that involves teaching and learning how to write creatively, right?
Yeah, but…
Did you know…
In some of its earliest appearances in higher ed, Creative Writing was offered to help students understand literature better. I.e., it was in the service of literature studies.
The idea was that by writing some fiction, poetry, or drama themselves, students would better understand the masterpieces of literature.
But also…
a bunch of teachers who were also writers wanted to get together with other writers and blab about their work—
in a college setting. (Couldn’t hang out in the bistros of Paris or Gertrude Stein’s salon anymore, so had to get together somewhere…)
I teach genres. Poetry, fiction. Creative nonfiction. Some script writing.
I encourage wide-open, glorious self-expression. Go for it.
I encourage self-denial and disciplined attention to the needs of audience. Craft.
I encourage demented new ways of thinking about the world.
I encourage thoughtful appreciation of very old traditions.
I try to do everything.
That’s why I’m burning out.
That’s why I’m insane.
Don’t tell my boss.
Poetry
PoetryGoing Back to The Very Beginning
Playing with language: Kenneth Koch, The Luminous Object
Surrealism
Worst High School Metaphors
Harmonious Confusion
Maybe it starts with just loving words.
What’s figurative language?
How do you say that someone is drunk?
How many animal metaphors do we use everyday?
Where did most worn-out metaphors come from, and how do we keep the language alive? Look at Lorrie Moore…
Worst High School Metaphors
1. Her face was a perfect oval, like a circle that had its two sides gently compressed by a Thigh Master.
2. His thoughts tumbled in his head, making and breaking alliances like underpants in a dryer without Cling Free.
3. He spoke with the wisdom that can only come from experience, like a guy who went blind because he looked at a solar eclipse without one of those boxes with a pinhole in it and now goes around the country speaking at high schools about the dangers of looking at a solar eclipse without one of those boxes with a pinhole in it.
4. She grew on him like she was a colony of E. Coli, and he was room-temperature Canadian beef.
-Credits to the owner
Do you know the secret techniques to create a handsome, professional, compelling book readers can’t wait to tell others about? Book Shepherd Ann Videan has helped more than sixty authors prepare books compelling enough to generate organic word-of-mouth. In this presentation, Ann will show you ways to punch up your book to this level by sharing her top two tips for: writing, editing, formatting, cover creation, publishing, and marketing.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Unveiling the Secrets How Does Generative AI Work.pdf
Advertising headli
1. Why puns? Take for instance a
print ad. The most important
element of it is the headline
Its primary function is to communicate
key selling points to customers in a manner
that attracts attention and stimulates them to
buy the product.
A number of different headline
factors affect the impact on memory:
–the number of words
–psycholinguistic characteristics
–and the use of rhetorical resonance
3. Rhetorical Resonance
• An echoing or doubledness of meaning—
among two verbal elements, or a visual and a
verbal element (headline-graphic linkage).
More senses mean more memory cohesion.
• Echoing implies that two elements are
arranged to give new meaning to each
separate element.
• Puns and other similar plays on words are
believed to be the most common rhetorical
tools for creating resonance.
4. Keep it short…and catchy
• Starch maintains a catchy headline
"should be short, euphonious, rhythmical,
alliterative"
• Wells, Burnett and Moriarty note that "an
unexpected idea can be one with a twist,
an unexpected association, or catchy
phrasing"
5. Tropes as Word Play
• Word play in ads invites reader interaction and a
demonstration of knowledge, cultivating a feeling
of being part of an “in group.”
• Tropes are processed more deeply because
they rely on nonliteral meanings of words.
Viewers must assign a meaning different from
the literal, which necessitates deeper
processing.
• Deeper processing results in more favorable
brand attitudes, retention and recall, and
purchase intentions among readers.
6. Reader Involvement
• Word play is also effective
because highly involved
audiences are more likely to invest
the cognitive energy necessary to
understand the message.
7. Good headlines avoid…
• formula-written
"adese"
• clichés
• superlatives
• stock phrases
• vague generalities
• abstract concepts too
complex to decipher
8. Types of Word Play
• striking slogans or headlines
• puns and other word play
• creative spellings
• coinages
• unusual syntax
• modified clichés (but not clichés)
• unusual choice of vocabulary
9. Word Play
• Allusion: references to famous people, places, or
myths
• Antanaclasis: use of a word as both noun and
verb (Our frequent fliers can frequent other fliers.
What becomes a legend most?)
• Paronomasia: Use of homonyms (If you want to
get read, get red. Or, Some like it haute.)
• Periphrasis: Substitution of a generic noun with
a proper noun (Packs like luggage. Carries like
luggage. Cleans like a Hoover.)
10. Word Play
• Antithesis: Juxtaposing contrasting ideas in
parallel structure (Sundown vs. sun dammage.)
• Climax: You’re in trouble. You’ve had an
accident. You need a lawyer.
• Alliteration: Repeated repetition of beginning
consonant.
• Anaphora: Repetition of beginning word in
sentence. (We will fight on land. We will fight on
the sea. We will fight in the air.)
11. Not only memorable, but catchy
• If it is successful, ideally
the line should pass readily
into common parlance as
would a catchphrase, such
as “Where's the beef?”
(Wendy’s) or “Whassup?”
(Budweiser)
13. Coinage
Using made-up words...
• Amoy: Chineasy.
• Burton Menswear: Everywear.
• Gordon's & Tonic:
Innervigoration.
• Neff: Nefficiency.
• KP Peanuts: Pure snacking.
Pure snacktivity.
14. Puns
• Moss Security: Alarmed? You should be.
• Wyborowa Vodka: Enjoyed for centuries
straight.
• Weight Watchers Frozen Meals: Taste. Not
waist.
• Northern Telecom: Technology the world
calls on.
• Lea & Perrins: The Worcester Saucerer.
• Bendix Appliances: We'll do the homework.
15. Puns
• Flowers Fine Ales:Always pick Flowers.
• First National Bank of Chicago:First
relationships last.
• Kenco Really Rich Coffee:Get Rich quick.
• Kodak Gold:Is your film as good as Gold?
• Ritz Crackers:Nothing fitz like a Ritz.
• John Deere Tractors:Nothing runs like a Deere
• Deodorant:You just can't help acting on
Impulse.
16. The Brand as Pun
• Absolut Vodka: Absolut magic.
• Citibank: Because the Citi never sleeps.
• Frosted Chex: Chexellent
• Cutty Sark Whisky: Live a Cutty above.
• Comet Electrical Stores: Lowering prices
forever, that's Comet sense.
• Cadbury's Wispa Candy: You can't keep
quiet about a Wispa
17. Rhymes
• City Link: City Linking, smart thinking
• Haig Scotch: Don't be vague. Ask for
Haig.
• London Sunday Mail: A newspaper, not
a snoozepaper.
• Zanussi: The appliance of science.
• Timex watch: Takes a licking and keeps
on ticking.
• British Rail: Let the train take the strain.
18. Plant the Key Benefit
Since the tagline is the leave-behind, the
takeaway, surely the opportunity to implant a key
benefit should not be missed?
• Brooks Hats: If you want to get ahead,
get a hat.
• Polaroid:The fun develops instantly.
• Weight Watchers: Taste. Not waist.
• Adjustamatic Beds: For the rest of your life.
• Philips: The best way to get music out of your
system
.
19. A Slogan Should Be Unique
One of the most overused lines is “simply
the best”:
• American Legend: Simply the best.
• Amiga: Simply the best.
• Aspen: Simply the best.
• Nissan: Simply the best.
• True Digital: Simply the best.
• Woolacombe Hotels: Simply the best.
20. The Idea Morgue
A COPYWRITER DIES, and Saint Peter offers him a choice of Heaven or
Hell. The writer asks to see both. Leading him to a doorway, Saint
Peter says: "Here in Hell, we have a room just for copywriters." Inside,
the writer sees row upon row of faceless hacks, all scribbling
frantically as giant red devils lay into them with heavy whips.
"The meeting's in five minutes! The meeting's in five minutes" the devils
scream.
"Uh ... better show me Heaven," the writer says. So up they go.
"Here in Heaven, we also have a room for copywriters," Saint Peter says.
Peering into the second room, the writer again sees row upon row of
faceless hacks, all scribbling frantically as giant red devils lay into
them with heavy whips.
"The meeting's in five minutes! The meeting's in five minutes" the devils
scream.
The copywriter protests, "But I thought you said this was Heaven!"
St. Peter says, "Well, up here, the work gets produced."