The document discusses the principles of sign design and wayfinding, emphasizing the integration of mobile technology in modern service industries like hospitals. It also explains point-of-purchase (POP) displays, which are promotional tools used in retail to attract attention and influence consumer decisions at checkout. Additionally, it highlights the importance of research into consumer behavior and collaboration with retailers when designing these displays.

1. Sign Design & Wayfinding

2. The Exterior Sign

10. The Basic Wayfinding
Principles

27. Isotypes: http://www.gerdarntz.org/isotype

55. Signs & Banners: Placement

78. It’s not over until the fat lady sings

79. Mobile Device Integration
• Modern service industries such as hospitals
are now combining sign-based wayfinding
with mobile device technology.

82. MOBILE

86. Mobile Device Integration
• Wayfinding with this system begins OUTSIDE
of the hospital…

93. Point of Purchase Displays
• A POP is a specialized form of sales promotion found in
retail stores often near checkout counters or at the
“point of purchase”
• The POP is typically 3-dimensional. POPs often contain
shelving or other forms of holding the packaged
products as part of the display
• It draws attention to a new product or special offer
• May also promote special events (such as sweepstakes
or holiday offers)
• The POP is a premier interactive opportunity for the
product and brand

100. POP Requires deep research into…
• How (and where) consumers make impulse
buying decisions
• Customer psychographics similar to those for
packaging design
• Competitor displays
• Retailer guidelines & collaboration
• Companies that manufacture such displays
• Limitations of budget and materials

101. And lots of sketches…