Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Self-Promotion
(Project 10)
Art 109
Self-Promotion
Part I/Written Component: a self-critique of skills
& knowledge you’ve accomplished in Art 109.
sell your ...
Self-Promotion
Part II-Design Your Promo: Adapt the text
as a self-promotion (edit it!!)
Import your copy to a layout you...
MISC> INFO
For Paneled Brochures: See tutorial on Setting up aFor Paneled Brochures: See tutorial on Setting up a
Trifold...
Copy
• Make it personal & use active voice
• Make the message clear with an organizing
concept or metaphor
• Make it infor...
Tips for writing
A PERSONAL PROFILE
1. Read the article
"Hearts and Guts: Writing the Personal Profile""Hearts and Guts: W...
Use first names and personal pronouns.
Write conversationally and tell a good story.
Brag a little, but brag about the per...
• According to Daniel Pink(A Whole New Mind: Why Right-Brainers
Will Rule the Future) employers of recent college graduate...
• Use fresh adjectives and verbs to describe yourself
• 1) think creatively and critically
• 2) socialize face-to-face and...
Photoshop Color
This particular piece of work tries to attract the viewers with the
different bright colors used to exalt ...
QuickTime™ and a
decompressor
are needed to see this picture.
Experiential…your design philosophy based on recent training
When I walked into my Electronic Media class on the first day...
W
h
e
n
I
w
a
l
k
e
d
i
n
t
o
A Non-Art Major…
Within my previous work experience at the university library,
I was always ...
Reflective…revealing your feelings about art
Despite countless hours spent in front of a glowing computer monitor, I feel ...
Technical/Factual…how I learned electronic art
Course: Art 109, Intro to Electronic Media
In this course I learned effecti...
Self-Promotion
(Project 10)
Art 109
There is no final exam for this
course. Put all your hard effort
into the InDesign Pro...
Student Work
(Project 10)
Art 109
QuickTime™ and a
decompressor
are needed to see this picture.
Newsletter
format
Newsletter
QuickTime™ and a
decompressor
are needed to see this picture.
Newsletter
QuickTime™ and a
decompressor
are needed to see this picture.
Newsletter
QuickTime™ and a
decompressor
are needed to see this picture.
Booklet
(portfolio)
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™
and a
decompressor
are needed...
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture...
Booklet
(by type of work)
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture...
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture...
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture.
Tri fold Brochure
8/12 x 11
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
ar...
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture...
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture...
Brochure w/5x7 panels
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are need...
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture...
QuickTime™ and a
decompressor
are needed to see this picture.
3
Brochure
QuickTime™ and a
decompressor
are needed to see this picture.
The Extra Mile
QuickTime™ and a
decompressor
are ...
Catalog/annual report style
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and adecompressor
are needed to see this picture.
Creative Resume
QuickTime™ and a
decompressor
are needed to s...
Thematic (CD Liner Notes)
QuickTime™ and a
decompressor
are needed to see this picture.
outside
inside
QuickTime™ and a
de...
QuickTime™ and a
decompressor
are needed to see this picture.
Professionally Produced
Self-Promos
(Project 10)
For Inspiration
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture...
QuickTime™ and a
decompressor
are needed to see this picture.
Metaphoric: Police Report
QuickTime™ and a
decompressor
are needed to see this picture.
Metaphoric: Baseball Souvenirs
QuickTime™ and a
decompressor...
QuickTime™ and a
decompressor
are needed to see this picture.
Graphic Geometric
Simple Typography
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture.
Monochromatic
Monochromatic
QuickTime™ and a
decompressor
are needed to see this picture.
Unexpected Formats format
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are ...
Booklet
QuickTime™ and a
decompressor
are needed to see this picture.
Benefits oriented/humor
QuickTime™ and a
decompressor
are needed to see this picture.
Negative Space
QuickTime™ and a
decompressor
are needed to see this picture.
Negative Space
QuickTime™ and a
decompressor
are needed to see this picture.
Retro Themed
QuickTime™ and a
decompressor
are needed to see this picture.
Retro Themed
QuickTime™ and a
decompressor
are needed to see this picture.
Retro Themed
QuickTime™ and a
decompressor
are needed to see this picture.
Self-Mailer/Poster inside
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are ...
Magazine article
QuickTime™ and a
decompressor
are needed to see this picture.
Magazine article
QuickTime™ and a
decompressor
are needed to see this picture.
To the naked eye she
was a happily talented...
Complete Package Brochure/quick ref/bc
QuickTime™ and a
decompressor
are needed to see this picture.
Good Luck with your career!
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
ar...
Upcoming SlideShare
Loading in …5
×

Self promo

290 views

Published on

Examples of self-promotions for art students & freelancers

Published in: Design
  • Be the first to comment

  • Be the first to like this

Self promo

  1. 1. Self-Promotion (Project 10) Art 109
  2. 2. Self-Promotion Part I/Written Component: a self-critique of skills & knowledge you’ve accomplished in Art 109. sell your accumulative design skillssell your accumulative design skills include headlines and subheadingsinclude headlines and subheadings voice can be informal but edit for grammar/spelling.voice can be informal but edit for grammar/spelling. convince me you are professional/pay attention to detail.convince me you are professional/pay attention to detail. 1 page double-spaced1 page double-spaced Part I due April 25 w/sketches forPart I due April 25 w/sketches for promo described belowpromo described below
  3. 3. Self-Promotion Part II-Design Your Promo: Adapt the text as a self-promotion (edit it!!) Import your copy to a layout you produce in InDesignImport your copy to a layout you produce in InDesign Determine a format (newsletter, brochure, flyer, orDetermine a format (newsletter, brochure, flyer, or any other composition requiring a layout of text andany other composition requiring a layout of text and image); plan accordinglyimage); plan accordingly Add effective graphic elements & artwork you’veAdd effective graphic elements & artwork you’ve completed for this course (+ others if you wish)completed for this course (+ others if you wish) Design w/ appropriate headlines/captions/call-Design w/ appropriate headlines/captions/call- outs/quotes/ etc. to make it invitingouts/quotes/ etc. to make it inviting A potential client or employer is your audienceA potential client or employer is your audience Graded on creativity and sophistication of designGraded on creativity and sophistication of design Part II due May 6Part II due May 6
  4. 4. MISC> INFO For Paneled Brochures: See tutorial on Setting up aFor Paneled Brochures: See tutorial on Setting up a Trifold Brochure on the MODULE 3 tabTrifold Brochure on the MODULE 3 tab  Don't forget to:Don't forget to:  Package ea. InDesign document with all the fonts and artPackage ea. InDesign document with all the fonts and art embedded in the layout. Select File>Package - click throughembedded in the layout. Select File>Package - click through the dialogue boxes. Always do this when you send art to athe dialogue boxes. Always do this when you send art to a printer (or instructor!!)printer (or instructor!!)  Preview your work without guide marks before youPreview your work without guide marks before you package it. Select View>Screen Mode>Previewpackage it. Select View>Screen Mode>Preview  Make a print-ready PDF to email - select File>Export &Make a print-ready PDF to email - select File>Export & Choose "Adobe PDF (print)" then SAVE. When the ExportChoose "Adobe PDF (print)" then SAVE. When the Export dialogue box comes up, choose "Marks & Bleeds" (leftdialogue box comes up, choose "Marks & Bleeds" (left column) and check “ ALL PRINTERS MARKS.”column) and check “ ALL PRINTERS MARKS.”
  5. 5. Copy • Make it personal & use active voice • Make the message clear with an organizing concept or metaphor • Make it informative, but brief • Make it easy to skim • Organize it logically
  6. 6. Tips for writing A PERSONAL PROFILE 1. Read the article "Hearts and Guts: Writing the Personal Profile""Hearts and Guts: Writing the Personal Profile" by SUSAN AGER. 2. Visit websites for major corporations and for the type of business you might actually like to work for someday to see if you can find personal profiles of their executives. After reading through a number of these, decide what you like and don't like about them. Try to think about it from a potential employer’s point of view. Who is your bio written for?
  7. 7. Use first names and personal pronouns. Write conversationally and tell a good story. Brag a little, but brag about the pertinent stuff. Use pull quotes. Don’t be afraid to make yourself sound human (use humor.) More: The Personal Profile
  8. 8. • According to Daniel Pink(A Whole New Mind: Why Right-Brainers Will Rule the Future) employers of recent college graduates find disturbing their lack of ability to • 1) think creatively and critically • 2) socialize face-to-face and collaborate with others disturbing no matter how evolved their computer skills may be Pink believes it will be artists and creative thinkers who will rise to the top of organizations in the 21st Century, because, although our school systems are supporting creative culture and the arts less and less every year, people trained in the creative arts will be in greater demand as we move away from a manufacturing culture. More: The Personal Profile
  9. 9. • Use fresh adjectives and verbs to describe yourself • 1) think creatively and critically • 2) socialize face-to-face and collaborate with others disturbing o⒄ matter how evolved their computer skills may be. Pink believes it will be artists and creative thinkers who will rise to the top of organizations in the 21st Century, because, although our school systems are supporting creative culture and the arts less and less every year, people trained in the creative arts will be in greater demand as we move away from a manufacturing culture. Ideas for what to say @Resumes for Dummies… More: The Personal Profile
  10. 10. Photoshop Color This particular piece of work tries to attract the viewers with the different bright colors used to exalt most of the parts of the face. The main focus of attention are the eyes, which, with a variety of tones, make viewers gravitate to this specific part of the face as the first thing that will be perceived. It was created in Photoshop using a variety of filters and masking. The photo was original. Actual Student Copy Examples Here…Explanatory like an exhibit catalog
  11. 11. QuickTime™ and a decompressor are needed to see this picture.
  12. 12. Experiential…your design philosophy based on recent training When I walked into my Electronic Media class on the first day I thought there were set rules to learn. If you didn’t know them, you weren’t going to be able to succeed. Now, after being through the course, I realize this is only half true. While there are certain ways to do things and techniques to know, there are so many different ways to go about achieving each design goal. The only way to progress as an artist is to actually explore and practice. The class opened the door to what I can do with visual communication. Even out of class I am now always playing with my own photographs, putting filters on them, sharpening them etc. The more I learn, the more rewarding it becomes to me. There’s always room for progression and there will always be a new trick to learn. I am currently working with SapientNitro and getting a lot of experience in the field of advertising. It is inspiring being at the agency and seeing some of the work the creatives do here. It makes me analyze my own work more critically and pushes me to become better. I am currently working to illustrate a children’s book which will hopefully be finished by Christmas...Although at times it can become tedious, I enjoy thinking about new ways to execute an image, add line variation, shadow, highlights, etc. With each piece I do I become more confident in my abilities.
  13. 13. W h e n I w a l k e d i n t o A Non-Art Major… Within my previous work experience at the university library, I was always given the design and had to work on making it work for what the client wanted, simply by default--I was the one techie most able to pull it off quickly. In my design classes, however, I became the client. This proved to be more challenging than I originally anticipated. I am not used to designing for myself, without limits; I am not used to calling myself a designer. To my surprise, I began to feel comfortable referring to myself as an artist. Even though I do not have a formal education in art, I am visually able to recognize artistic elements and understand their impact on the work. I seem to have a natural sensitivity and my coursework began to build a foundation under that talent…
  14. 14. Reflective…revealing your feelings about art Despite countless hours spent in front of a glowing computer monitor, I feel powerless. Electronic design is not fathomable, it is not material. I cannot carry it in my hand. It is meant to be displayed on a monitor whereas art is meant to be held and experienced. And although one can argue the value of desktop design when it comes to marketing, packaging, shipping, etc. I still feel that it is neither palpable nor practical should all technology disintegrate in an apocalyptic inferno of sorts. I feel most at ease when I can control the tool with which I create. On screen, you cannot not see what I see, or feel what I feel as when looking at an art piece. I am not simply a graphic designer. I am an artist. I make mistakes of course, like everyone else. But unlike everyone else, I sketch with paper and pencil; I jot down ideas, inspiration. I do not think on a computer screen. I will be the master of my own design. Still, I feel quite accomplished in the electronic arts, because recently my digital work has proven just as strong as my fine art. The experience I get from looking at a finished piece of work has not suffered with the medium. This I feel, is partly due to my aesthetic but more than that, it has to do with my newly gained sense of control over the software technology, and I owe that to my training at University of Miami. Throughout this body of work I have tried to instill my painterly, slightly crafty aesthetic into all the digital work that I have done. My graphic design portfolio is contained on a black, slender, unassuming USB key. Perhaps, this is the beauty of graphics; that everything can be contained, that an inconspicuous piece of metal and plastic can hold all the jewels of my creativity even if it can never hope to express all that I have learned from my coursework in art.
  15. 15. Technical/Factual…how I learned electronic art Course: Art 109, Intro to Electronic Media In this course I learned effective use of software tools in Adobe Creative Suite. Projects included photo repair, color technique, poster and magazine design, vector art…blah blah blah Tutorials completed: CS5 Essential Training Photoshop CS5 One-on-One: Fundamentals Illustrator CS5 Essential Training InDesign CS 5 Tutorials at Adobe TV: Getting Started Some comments from my project evaluations: “This is a clever use of negative space and shows a level of professsionalism that’s unusual in student projects….blah blah”
  16. 16. Self-Promotion (Project 10) Art 109 There is no final exam for this course. Put all your hard effort into the InDesign Projects as together they constitute 30% of your final grade!
  17. 17. Student Work (Project 10) Art 109
  18. 18. QuickTime™ and a decompressor are needed to see this picture. Newsletter format
  19. 19. Newsletter QuickTime™ and a decompressor are needed to see this picture.
  20. 20. Newsletter QuickTime™ and a decompressor are needed to see this picture.
  21. 21. Newsletter QuickTime™ and a decompressor are needed to see this picture.
  22. 22. Booklet (portfolio) QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
  23. 23. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
  24. 24. Booklet (by type of work) QuickTime™ and a decompressor are needed to see this picture.
  25. 25. QuickTime™ and a decompressor are needed to see this picture.
  26. 26. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. ..tell a story
  27. 27. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
  28. 28. QuickTime™ and a decompressor are needed to see this picture.
  29. 29. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
  30. 30. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
  31. 31. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
  32. 32. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
  33. 33. Tri fold Brochure 8/12 x 11 QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
  34. 34. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
  35. 35. QuickTime™ and a decompressor are needed to see this picture.
  36. 36. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
  37. 37. Brochure w/5x7 panels QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
  38. 38. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. Front Inside
  39. 39. QuickTime™ and a decompressor are needed to see this picture.
  40. 40. 3 Brochure QuickTime™ and a decompressor are needed to see this picture. The Extra Mile QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
  41. 41. Catalog/annual report style QuickTime™ and a decompressor are needed to see this picture.
  42. 42. QuickTime™ and adecompressor are needed to see this picture. Creative Resume QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
  43. 43. Thematic (CD Liner Notes) QuickTime™ and a decompressor are needed to see this picture. outside inside QuickTime™ and a decompressor are needed to see this picture.
  44. 44. QuickTime™ and a decompressor are needed to see this picture.
  45. 45. Professionally Produced Self-Promos (Project 10) For Inspiration
  46. 46. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. Square
  47. 47. QuickTime™ and a decompressor are needed to see this picture. Metaphoric: Police Report
  48. 48. QuickTime™ and a decompressor are needed to see this picture. Metaphoric: Baseball Souvenirs QuickTime™ and a decompressor are needed to see this picture.
  49. 49. QuickTime™ and a decompressor are needed to see this picture. Graphic Geometric
  50. 50. Simple Typography QuickTime™ and a decompressor are needed to see this picture.
  51. 51. QuickTime™ and a decompressor are needed to see this picture. Monochromatic
  52. 52. Monochromatic QuickTime™ and a decompressor are needed to see this picture.
  53. 53. Unexpected Formats format QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
  54. 54. Booklet QuickTime™ and a decompressor are needed to see this picture.
  55. 55. Benefits oriented/humor QuickTime™ and a decompressor are needed to see this picture.
  56. 56. Negative Space QuickTime™ and a decompressor are needed to see this picture.
  57. 57. Negative Space QuickTime™ and a decompressor are needed to see this picture.
  58. 58. Retro Themed QuickTime™ and a decompressor are needed to see this picture.
  59. 59. Retro Themed QuickTime™ and a decompressor are needed to see this picture.
  60. 60. Retro Themed QuickTime™ and a decompressor are needed to see this picture.
  61. 61. Self-Mailer/Poster inside QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
  62. 62. Magazine article QuickTime™ and a decompressor are needed to see this picture.
  63. 63. Magazine article QuickTime™ and a decompressor are needed to see this picture. To the naked eye she was a happily talented artist, but inside she longed to belong heart and soul to the guy who owned the agency… …any agency
  64. 64. Complete Package Brochure/quick ref/bc QuickTime™ and a decompressor are needed to see this picture.
  65. 65. Good Luck with your career! QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.

×