This document discusses the art of writing stories and provides advice on incorporating artistic elements beyond just craft. It argues that the best stories have an artistic quality that transcends good structure and crafting. Some key points made include: considering concepts like madness, beauty, risk-taking, and serendipity; experimenting with perspectives, characters, and narrative voices; focusing on a single character-defining gesture or playing with expectations of an ending; and emphasizing style over shock value when including sensitive topics. The overall message is that writers should challenge conventions and take creative risks to bring an artistic element to their stories.