Language of
Advertising
How to write an effective
advertisement.
Ebin Robinson
AS level
Basic necessities for effective
advertising
ď‚› You need to have good sound strategy
ď‚› Consumers point of view
ď‚› Persuasive
ď‚› NO overwhelming
ď‚› Deliver on promises
ď‚› When you want to sell your product make them
understand why they need it, and how all can it
benifit them
ď‚› AND. When you are telling about your product.
Instead of just telling about its positive and good
sides, just give a brief on the disadvatages too.
ď‚› Speak from the consumers point of view.
If your planning to give a message, then..
ď‚› Organize your thoughts (Remember, shorter is
better.)
ď‚› Locate the most meaningful statement in your
presentation and move it to the beginning.
ď‚› Trim what you've written, take off unnecessary
things
ď‚› If none of those works, then try being emotional
ď‚› Eg. There will be a seat left open, a light left on, a
favorite dinner waiting, a warm bed
made…because in your home, in our hearts, you’ve
been missed. You’ve been needed, you’ve been
cried for, prayed for. You are the reason we push
on.” Jeep
Or keep it clean and simple
ď‚› Eg. Apple.
ď‚› Write an attention grabbing headline.
ď‚› Don't start with a question
ď‚› Create desire for your product.
ď‚› And tell them how they can get your product
so…
1. get your readers attention - Choose a
great headline to get your reader's
attention.
2. make interest in them - giving affordable
prices. stating a fact. finding a solution to a
problem when you have the product.
3. make it emotional - the customer would be
interested to know more about the product.
4. then tell the customer how they can be
contacted to get the produt real quick or to
place an order online or something like that
AS Levels How to write an effective advertisement

AS Levels How to write an effective advertisement

  • 1.
    Language of Advertising How towrite an effective advertisement. Ebin Robinson AS level
  • 2.
    Basic necessities foreffective advertising ď‚› You need to have good sound strategy ď‚› Consumers point of view ď‚› Persuasive ď‚› NO overwhelming ď‚› Deliver on promises
  • 3.
    ď‚› When youwant to sell your product make them understand why they need it, and how all can it benifit them ď‚› AND. When you are telling about your product. Instead of just telling about its positive and good sides, just give a brief on the disadvatages too. ď‚› Speak from the consumers point of view.
  • 4.
    If your planningto give a message, then.. ď‚› Organize your thoughts (Remember, shorter is better.) ď‚› Locate the most meaningful statement in your presentation and move it to the beginning. ď‚› Trim what you've written, take off unnecessary things
  • 5.
     If noneof those works, then try being emotional  Eg. There will be a seat left open, a light left on, a favorite dinner waiting, a warm bed made…because in your home, in our hearts, you’ve been missed. You’ve been needed, you’ve been cried for, prayed for. You are the reason we push on.” Jeep
  • 6.
    Or keep itclean and simple ď‚› Eg. Apple.
  • 7.
    ď‚› Write anattention grabbing headline. ď‚› Don't start with a question ď‚› Create desire for your product. ď‚› And tell them how they can get your product
  • 8.
    so… 1. get yourreaders attention - Choose a great headline to get your reader's attention. 2. make interest in them - giving affordable prices. stating a fact. finding a solution to a problem when you have the product. 3. make it emotional - the customer would be interested to know more about the product. 4. then tell the customer how they can be contacted to get the produt real quick or to place an order online or something like that