how to write business advertisement and policies for a good will in the market as a new brand and promoting your business

1. PRESENTATION
Submitted by : Submitted to :
Name : Lokesh Kumar prof. Tanvi nundy
branch : cse
Section : a2

2. TOPIC : HOW TO WRITE BUSINESS ADVERTISEMENT
AND POLICIES FOR A GOOD WILL IN THE MARKET AS
A NEW BRAND AND PROMOTING YOUR BUSINESS.

3. INTRODUCTION
➢ Advertising is an effective way to communicate with your audience about
your products and services. It is a paid form of promotion, so it needs to
deliver meaningful and clear results.
➢ Advertising is a part of the promotional mix and is often the most visible
aspect of marketing.

4. BENEFITS OF ADVERTISEMENT
Advertisement of your brand can help you achieve your marketing
objectives. It is a powerful and effective way for your business to :
➢ Getting noticed by the customers.
➢ The customers come across about the brand or product.
Advertising is about 'spreading the word.' It's about telling and selling the story
so people know, trust and remember your brand. Through words, sounds and
images, advertising can connect on an emotional level, beyond purely
functional and rational benefits.
✓ It’s what you say.
✓ It’s how you say.
✓ It’s how you make people feel about your product.

5. HOW TO PLAN YOUR ADVERTISEMENT
To plan your advertisement :
❖ Define your objectives about the product.
❖ Set a friendly budget for advertising your brand.
❖ Create your unique selling point i.e. what you offer and what your customers
want.
❖ Take a better way to advertise your brand. It means a better medium that can
make a proper interaction with your product to the people.
❖ Organise your schedule. Keep a note on “reach” and “frequency”. Total
number of people saw your advertisement and number of times your
advertisement is presented.
❖Review your result.

6. WAYS FOR ADVERTISING
A successful advertising campaign will :
• Increase awareness of your business and product.
• Attract customers.
• Generate sales.
For each advertising type, consider the:
• Potential reach.
• Cost (media, creative, production, etc.).
• Call of action (how you want people to respond).

7. ✓Newspaper
✓Magazines
✓Radio
✓Television
✓Online (Social Media)
✓Outdoor (Hoardings, Digital Display, etc.)
WAYS FOR
ADVERTISING

8. HOW TO WRITE AN EFFECTIVE ADVERTISEMENT
➢ Determine the medium (where to publish).
➢ Identify your audience (people having interest similar to your product).
➢ Create a headline (it engages the audience and provide useful insight into what
they can gain from your brand or business.)
➢ Include a hook (use interesting language and terminology to your advertisement to
captivate your reader and encourage them to continue reading.)
➢ List a problem (describe the customer’s pain point and highlight some relatable
aspects of dealing with the issue.)
➢ Share a solution (share how your company’s product or service solves that
problem.)

9. ➢ Describe your product (provide a description of the product or service you are
offering to the customer.)
➢ Be honest (ensure that all the information you include in your writing is verifiable and
accurate.)
➢ Use statistics (this can make the customers/readers engage with your brand,
product or service.)
➢ Add keywords (if you are posting your advertisement writing online, ensure that you
include keywords that a prospective buyer might use when searching online or
looking for a solution to their pain point.)
➢ Be concise (keep your writing short, simple and direct.)
➢ Add visuals (consider adding an image, photo, illustration or video in your writing
content.)

10. ADVERTISING REGULATIONS
Your advertising must always provide customers with the 'whole picture’ :
▪ It must be factual.
▪ All discounts must be genuine.
▪ The overall impression must not be misleading.

11. FOUR STANDARDS RULES FOR CREATING GOOD
ADVERTISEMENT ARE SUMMARIZED AS FOLLOWS :
❑ Attract attention - develop a good headline.
❑ Gain interest - make people to read, watch or listen to your product.
❑ Build desire - help the customer who are interested in your product.
❑ Get action – always ask for the sale.

12. THAT’S ALL FROM MY SIDE.