1. Unit 18-advertisment Thomas biggs-rayner
What is the product?
Nike shoes
What are they advertising?
They are advertising a new show for nike
What are they telling us about the product?
That a lot of work and design has gone in to this shoe. I can tell
this because there is workers and a construction site is round
the shoe so we can tell that it is a big brad
Is there a message in the advert?
Yes that there has been a lot of thought and work gone in to
the shoe
Who is the advert meant for? (target audience)
This advert is for children I can tell this because there are toy
construction team around the shoe
Do you think it reaches the correct target audience?
Yes because it is a cool shoe for a 7-14 year old boy and in the
eyes of a boy it will appeal them because at that age you are
interested in toys and builders

2. Unit 18-advertisment Thomas biggs-rayner
What type of advert is it? (humorous, informative, surreal,
dramatic, realist – you may have to research these terms
and define them to find out)
It is a surreal type of advertisement because it’s looking like a
big shoe with a construction site round it. Also it is sort of
humorous because it is weird but in a good way
What do you think of the advert and do you think it works?
I think it is very clever how they put the toy construction team
around the shoe.
*What is the product?
This is a advert for a Volvo XC90
*What are they advertising?
They are advertising a new family car from the company Volvo
*What are they telling us about the product?
They are trying to tell the audience that the car is able to adapt to
the terrain and can still be a city car. They have portrayed the rubber

3. Unit 18-advertisment Thomas biggs-rayner
duck as a family figure that can deal with anything as it in the
wilderness
*Is there a message in the advert?
The message that this advert is suggesting is that the car is durable
and tough
*Who is the advert meant for? (target audience)
I think that the target audience for the Volvo XC90 is for young adult
from the age of 30-50 who are trying to find their child hood by going
off road and getting their adrenalin.
*Do you think it reaches the correct target audience?
I think that it does meet the correct target audience because it
classes and to take the comfort of your home with you when you go
off road.
*What type of advert is it? (humorous, informative, surreal,
dramatic, realist – you may have to research these terms and
define them to find out)
I think that the advert is dramatic because the landscape is a open
and surrel environment to be in however it is boarding realist
because the main reason to buy this car is to go off road and to have
fun.
*What do you think of the advert and do you think it works?
I think that the advert does work because it appeals to the target
audience and the print poster suggest that the car/ rubber duck is
able to go any were and this make the audience appeal to the advert.
Also what I like about this advert is that it suggest that the car can go
through any terrain.