Advertising
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This document provides an overview of key concepts in advertising including: - The differences between advertising and marketing and how advertising is a paid, non-personal form of promotion - The types and roles of advertising agencies in developing marketing strategies and campaigns for clients - The components of an advertising plan including defining the message, target audience, media strategy, and budget - Common advertising techniques such as television, radio, print, and online ads as well as appeals like emotion, humor, and celebrity endorsements - Factors that contribute to successful advertising campaigns such as awareness, knowledge, liking, preference, and convincing customers to make purchases - Potential mistakes to avoid like insulting competitors, inflating claims about a company, borrowing
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This power point presentation contain mainly- Aims and Objectives,Def” of Advertising,Brand and Marketing mix,The marketing mix,Role of Advertising,The Advertising Plan,The importance of advertising,Types of advertising,Major advertising media,The Functions of Advertising,The Key Players,Components of Advertising,What Makes an Ad Effective?.
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Advertising
- 1. Advertising
- 2. Agenda •Advertising vs. Marketing •Advertising agencies •Advertising plan •Advertising techniques •Advertising appeals •Successful advertisement •Advertising mistakes Page 2
- 3. Advertising vs . Marketing
- 4. Pie chart
- 5. Definition public paid Non personal D efinition …
- 6. Expense 2010 $467 billion
- 8. A Advertisement dvertisement making making
- 9. ( N on profit organizations (NPO’s
- 11. Advertising agencies • An agency can handle overall marketing and branding strategies and sales promotions for its clients.
- 12. T ypes of Agenci es
- 14. S peciali st agencie S
- 17. S ocial media agenci es
- 19. A dvertising budget
- 21. M edia strategy
- 22. Advertising techniques Page 22
- 28. cinema
- 49. ..... Page 49
- 50. Advertising appeals Page 50
- 51. Emotional appeal
- 52. Humor appeal
- 53. Musical appeal ghvh
- 54. Rational appeal
- 55. Celebrity appeal
- 58. I nsulting competitors Page 58
- 59. I nflating your compan y Page 59
- 60. B orrowed interest Page 60
- 61. A dvertise Page 61
- 63. Thank you Page 63
Editor's Notes
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