Win win winning brands
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Winning brands, Win-Win Marketing, Marcom strategy, Internal and HR Development and change communications.
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Win win winning brands
- 1. Win Win Winning brands Marketing & Branding Win-Win Marketing www.winningbrands.eu.com Wim van Nunen
- 3. How to make a “winning brand”? • What is a brand? – A promise to stakeholdersthat is realized
- 4. Winning Brands • Deliverwhattheypromise • Differfrom the competition
- 5. The strategy • Develop, Vision, Mission, Values – Definehowyou are unique – Define and plan onhow to realizeit
- 6. HowWin-Wincan help? • Marketing plan – External Marketing Communications – Corporate Communications – PR • Human Resources Development plan – Internal / changecommunications