The document discusses the main functions of an advertising media plan, which are to create an advertising campaign that achieves strategic marketing objectives by choosing suitable media channels and identifying specific advertising tactics for those channels. It explains that the plan defines objectives, selects media to meet those objectives, and details tactics for the chosen media given their limitations.
This slide will give complete view about role of ad agency & will give complete view about modern way of advertisement. further plz see www.marketingandbrandingguru.com
Every organization broadcast their products or services through the medium of advertising agency. In this lesson, students will study about how advertising agencies assist marketers by providing the correct medium of broadcasting their ad.
The following presentation on the structure of an advertising agency was made by Advertising and Public Relations students of Indian Institute of Mass Communication, New Delhi.
This slide will give complete view about role of ad agency & will give complete view about modern way of advertisement. further plz see www.marketingandbrandingguru.com
Every organization broadcast their products or services through the medium of advertising agency. In this lesson, students will study about how advertising agencies assist marketers by providing the correct medium of broadcasting their ad.
The following presentation on the structure of an advertising agency was made by Advertising and Public Relations students of Indian Institute of Mass Communication, New Delhi.
Creativity running in the blood, filled with unpredictable structures as a flat organization, advertising agency are the incubators behind viral successful campaigns. In-house Agency or Outdoor Agency , learn the variations and key operating procedures in an Advertising Agency.
How to design a Media Plan Project? It is easy to do it just with having a look at this Advertising Media Plan for Axe deodorant. It is a class project so feel free to share and download it. Just for educational purpose! Fall 2012. Coautors: Al CF, Leslie Montalbano, Clemence Paul and Jerron Granberry. University of North Florida
Creativity running in the blood, filled with unpredictable structures as a flat organization, advertising agency are the incubators behind viral successful campaigns. In-house Agency or Outdoor Agency , learn the variations and key operating procedures in an Advertising Agency.
How to design a Media Plan Project? It is easy to do it just with having a look at this Advertising Media Plan for Axe deodorant. It is a class project so feel free to share and download it. Just for educational purpose! Fall 2012. Coautors: Al CF, Leslie Montalbano, Clemence Paul and Jerron Granberry. University of North Florida
Print advertising includes printed advertisements in newspapers, magazines, brochures, posters, and outdoor boards
Print provides more detailed information, rich imagery, and a longer message life
Create an develop advertising plan for successful restaurant as part of team to include situational analysis, objectives, strengths & weaknesses, budgeting, strategy, execution, and evaluation. Direct responsibility for media plan covering strategy, media assessment, targeted execution, and budget allocation for best engagement with sought after market. (2006)
"Trade Mark Leo Burnett Azerbaijan" is a full service advertising agency, representing Leo Burnett Worldwide in Azerbaijan. LEO BURNETT WORLDWIDE is one of the world’s largest agency networks — a Human Kind communications company with a singular approach: it places a brand’s purpose at the heart of its communications to truly connect with people. Leo Burnett works with some of the world’s most valuable and respected brands; and presented in 85 countries with over 9,000 employees worldwide.
The Sharing Economy: Where We Go From HereLeo Burnett
The above is a report compiled by Leo Burnett aimed at uncovering the unspoken realities of the American sharing economy. Visit humansbeing.leoburnett.com for more information.
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PRESS RELEASE
NEW RESEARCH GETS INTO THE UNDERBELLY OF THE SHARING ECONOMY
A U.S. Study by Leo Burnett Decodes What Brands Need to Know About the Future of American Entrepreneurship
CHICAGO – A new study by global advertising agency Leo Burnett, “The Sharing Economy: Where We Go From Here,” reveals the surprising and unspoken realities of the sharing economy in America and what’s truly happening in it. The research provides insights into how people perceive, and participate in, the sharing economy.
“The sharing economy is taking on a life of its own, but it is much more nuanced than we realized,” said Chief Strategy Officer Mick McCabe, Leo Burnett USA. “Our research reveals the psychology and the behaviors of sharers that can help guide brands including why people share and why they do not.”
Sharing has more texture than what’s largely reported in the media. People are chiefly motivated by practical needs, convenience and the ability to save or make money. A nominal 35 percent of people are primarily motivated to share by altruism, community and the environment.
About Humans Being
Inspired by Leo Burnett’s HumanKind philosophy, Humans Being is a thought leadership series and ongoing exploration that pieces together the story of us. It’s a study on the changing face of humanity in culture, society, emotion, values and the human condition. We explore the intersection of where cultural trends become norms and ultimately mores. Humans Being “Sharing” follows the “Relationships” and “Technology” editions that explore the cultural and technological influences on relationships and the changing role of technology in society. Visit humansbeing.leoburnett.com for more information.
About Leo Burnett
Leo Burnett Worldwide operates with a simple and singular approach: put a brand’s purpose at the center of communications to truly connect with people. Part of the Publicis Groupe, Leo Burnett Worldwide embraces a HumanKind approach to marketing and is one of the world’s largest agency networks with 85 offices and nearly 9,000 employees. The global agency works with some of the world’s most valued brands including Coca-Cola, Fiat, Kellogg’s, McDonald’s, Nintendo, P&G, Samsung and Tata among others. For the past four years, Leo Burnett has been ranked #1 in "New World Thinking" by The Gunn Report. In 2014, Leo Burnett was named "Network of the Year" at the International ANDY Awards, ADC Awards, MENA Cristal Festival and at the inaugural Cannes Health Lions. To learn more about Leo Burnett Worldwide and its rich, 80-year history of creating iconic brands, visit our site, Facebook page and follow us via @leoburnett.
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Media planning is generally outsourced to a media agency and entails sourcing and selecting optimal media platforms for a client's brand or product to use. - Prakash Joshi.
UNIT-9-MANAGING MASS AND PERSONAL COMMUNICATION.pptetebarkhmichale
Invoice Finance
In Ethiopia, Ethio Lease is the first privately owned equipment leasing company with a license from the National Bank of Ethiopia. Ethio Lease provides its customers with carefully selected equipment on the basis of a lease contract, whereby the customer is the Lessee, who has a conditional right to use the equipment, and Ethio Lease is the Lessor, who buys and owns the equipment. If the equipment needs to be imported, Ethio Lease will buy the equipment abroad, using foreign currency from its parent company, AAFC. Ethio Lease customers can pay the lease fee in Ethiopian Birr. While leasing comes in many forms and shapes, for now the only form of leasing that the NBE will allow is a capital lease (aka “financial lease” or “full pay-out” lease). This Ethio Lease can be an alternative foe very few startups, it cannot be considered as a significant alternative for startups since most of them couldn’t fit it and it couldn’t be accessible enough.
Media Planning is a part of Fashion communication. The brand name used in the presentation is hypothetical and pictures so used are just for the sake of supporting it.
PICTURE credits: Google.com, Pinterest.com
The ppt is prepared by Vanjul Jain, Divya Rao, Jjwala Sekar and Arunraj
what is advertising? Discuss the function of media management in advertising...Md. Sajjat Hossain
what is advertising? Discuss the function of media management in
advertising.
Introduction
Advertising is a form of communication whose purpose is to inform potential
customers about products and services. Every major medium is used to deliver these
messages, including: television, radio, movies, magazines, newspapers, video games,
the Internet and billboards. An advertising agency or ad agency is an organization
dedicated to creating, planning and handling advertising (and sometimes other forms
of promotion) for its clients.
Advertising
Generally we can say that Advertising is a marketing communication that employs
an openly sponsored, non-personal message to promote or sell a product, service or
idea
Advertising is a means of communication with the users of a product or service.
[https://economictimes.indiatimes.com/definition/advertising]
Types of advertising
There are different types of advertising. These are:
Commercial Media advertising
Advertising that involves commercial interests of profit-making and money-making
is called commercial advertising. Commercial advertising media can include wall
paintings, billboards, printed flyers and rack cards, radio, cinema and television ads,
web banners, mobile telephone screens, shopping carts, web popup, magazines,
newspapers and posters.
Covert advertising
Covert advertising is a unique kind of advertising in which a product or a particular
brand is incorporated in some entertainment and media channels like movies,
Similar to Replica the main function of an advertising media plan pp slides (20)
2. Advertising media planning can help you
achieve your strategic objectives.
What Is an Advertising Plan?
Traditional Media Plan Development
How to Develop an Initial Sales Promotion Schedule
& Create an Advertising Plan
What Is Print Media Advertising?
The Role of Advertising in Media
3. What Is an Advertising Plan?
• An advertising media plan is a strategy for
marketing your business through certain
media channels to achieve a business goal,
such as raising brand awareness to obtain new
customers. Maximizing your chances of
success depends on careful research and
implementation, as well as your knowledge of
media buying and basic marketing strategies.
4. Function
• The main function of a media plan is to create
an advertising campaign that will achieve your
strategic objective. Specifically, an advertising
media plan defines your strategic marketing
objectives, chooses media channels suitable
for achieving those objectives and identifies
the specific advertising tactics that will
achieve your objectives given the limitations
of the chosen media channels.
5. Strategic Marketing Objectives
• Without a clear objective, you can't form a
marketing plan, according to "Marketing Plans:
How to Prepare Them, How to Use Them." a
book by Malcolm McDonald and Hugh Wilson. A
typical marketing objective is to gain new
customers, but companies sometimes have other
goals, such as to restore goodwill after a scandal,
announce a name change or declare a new
commitment. The marketing objective is the
guiding force of your campaign, so each
subsequent choice must take your overall
objective into account.
6. Choosing Media Channels
• If you don't target the right people, it won't matter how
well you execute other elements of your plan, according to
"Advertising Media Planning: A Brand Management
Approach,” a book by Larry D. Kelley and Donald W.
Consider your intended audience while choosing media
channels. For example, if your goal is to catch the attention
of young housewives, magazines that cater to the elderly
are unsuitable. Instead, you might use market research to
identify radio and television shows that young housewives
enjoy so you can buy advertising time. Other examples of
media channels include billboards, newspapers, direct mail
advertisements, brochures and branded items, such as
matchbooks, pens or refrigerator magnets emblazoned
with your marketing message.
7. Tactics
• Your choice of specific tactics -- for example, the
wording, color and location of a print advertisement --
depends on the general requirements and limitations
of the medium. Consequently, unless you have
extensive experience, hire a marketing consultant or
advertising agency to obtain expert insight. For
example, to juggle an image for the listening
audience, a radio advertisement might require sound
effects, background music, an expert announcer and
evocative writing, according to “Marketing
Communications.” a book by Ludi and Steve Bird. Each
element requires expert insight to ensure it conforms
to the radio station’s specifications as well as
supporting effective marketing strategies.
8. Planning a campaign
Getting started
Campaign objectives
Target audience
Campaign research
Risk assessment
Campaign timelines
Ad & media agencies
Engaging an ad agency
Working with media planning agencies
Communications strategy
Campaign implementation
Monitoring & evaluating
9. Role of advertising & media agencies
• The providers you will require will depend upon the
scale of your planned advertising and the skills of your
internal teams, as well as your planned
communications activities.
• Communications service providers may include
designers, photographers, advertising agencies, media
planning/buying agencies, public relations, event
management and digital agencies.
• The majority of the major advertising campaigns
undertaken by Government agencies or typically use
the services of at least one private advertising agency.
10. Role of an advertising agency
• The advertising agency will propose the best creative
tactics to convey your messages and achieve the campaign
objectives. They will recommend the advertising concepts
and may also include a variety of “below the line”
advertising options, e.g. events or presentations, handouts,
website, collateral (posters, stickers, brochures).
• Once you have agreed on the approach to be used, the
advertising agency responsibilities would typically involve
all aspects of the production of the advertising materials
and despatch of materials to the media. Advertising
agencies typically charge head hour costs plus any third
party production or other services they commission..
11. Role of a media agency
• A media agency (or media planner) is responsible for
the strategic recommendation of media activity for
your campaign. Working from your brief the planning
process involves analyzing the audience objectives and
balancing the reach, frequency and costs of media
options to deliver a detailed media plan that maximizes
advertising exposure and impact.
• Planning should demonstrate a coordinated approach
to different media and illustrate the thinking behind
the proposed approach. Media planners work closely
with advertising agencies to ensure the client's
advertising budget is well spent, as well as adhering to
the overall campaign strategy.
12. Which media agency do I use for my
campaign?
• Media planning services are provided by the
Government Master Media Agency, Mediacom
and a range of specialist agencies. All
advertising space must, however, be booked
by Mediacom.