The document defines advertisement as "Any paid form of non-personal presentation of goods, services or ideas for action, openly paid for by an identified sponsor." It lists the key features of advertisements as mass communication, persuasiveness, being a paid form of communication with an identified sponsor, and involving a non-personal presentation to affectively promote goods. The document also outlines different types of advertising and methods for allocating advertising budgets and selecting appropriate advertising media.
Marketing
Marketing mix
Market promotion
The aim & 0bjective of market promotion
Elements of market promotion
The Rapid Growth of Sales Promotion
Direct marketing
“Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.”
Also known as the 4 “P”s, the marketing mix consists of:
Product
Price
Promotion
Placement/Distribution
Market promotion is refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue
The specific mix of advertising, personal selling, sales promotion, and public relations a company uses to pursue its advertising and marketing objectives.
Marketing
Marketing mix
Market promotion
The aim & 0bjective of market promotion
Elements of market promotion
The Rapid Growth of Sales Promotion
Direct marketing
“Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.”
Also known as the 4 “P”s, the marketing mix consists of:
Product
Price
Promotion
Placement/Distribution
Market promotion is refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue
The specific mix of advertising, personal selling, sales promotion, and public relations a company uses to pursue its advertising and marketing objectives.
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Vivo v17 pro..
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Click the link below
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http://sandymillin.wordpress.com/iateflwebinar2024
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2. “Any paid form of non-personal presentation
of goods, services or ideas for action, openly
paid for by an identified sponsor.” –American
Marketing Association
Features of
advertisement:
1. Mass communication
2. Persuasive
3. Paid form of
communication
4. Identified sponsor
5. Non-personal
presentation
6. Affective promotion
3. • It helps to introduce product and organization to the
customers through the help of mass media.
• It helps to build the image of the product of an
organization in minds of the customers.
• To educate the customers about the use of product
in an affective manner.
• To persuade the potential customer by providing
detail information regarding the product.
• To help middleman to perform their function in an
affective manner.
• To remind customers regarding availability of the
product in the market.
4. Types of advertising
• Product advertising
• Service advertising
• Local or retail advertising
• Political advertising
• Institutional advertising
• Directory advertising
• Direct-response advertising
• Business-to-business advertising
• Interactive advertising
• Global advertising
5. 1. Affordability allocation method
Under this method, firm allocates resources for
production and operation and determine the amount
to be spend on advertisement and promotion.
2. Arbitrary allocation method
Under this method the top level management decides
the amount to be spend on advertisement by guessing
rather than the information based on facts and figures.
3. Percentage of sales method
Under this method, the appropriation is decided upon
sales.
6. 4. Competitive priority method
Under this method, the total advertisement
budget is set in terms of what amount the main
competitors spent on advertisement.
5. Return on investment method
Under this method, the amount spent on
advertisement is viewed as long term investment
that will give a firms return in a long run.
7. Advertising Media Selection Factors
• Nature of product
• Nature of potential market
• Advertising objective
• The availability of budget
• Availability of media
• Type of selling message
• The distribution strategy
8. Characteristics of target
customers
Type of media
Product factor
Overall advertising
purpose