Social Marketing
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This document discusses social marketing as a way to influence social behavior change. Social marketing uses techniques similar to commercial marketing to design and implement programs to promote ideas and influence acceptability of social issues. It involves considering product planning, pricing, communication, distribution, and marketing research. Some key aspects discussed include using downstream, midstream, and upstream approaches to target individuals and policies; the 4 P's of social marketing of product, price, place, and promotion; and examples of social marketing campaigns around reducing plastic bag use, paper use, risky consumption behaviors like smoking and drinking, and seat belt safety.
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FatmaAlmohanadi - Presentaion
The group presentation discusses minimizing single-use plastics and promoting recycling in Qatar. It proposes a comprehensive strategy using design thinking methods, including partnering with the Ministry of Environment. Research found public support for recycling but lack of clear guidelines and facilities. The proposed plan is a recycling truck for home pickups, rewarding residents based on recyclable weight collected. The conclusion calls for joining efforts to build a sustainable future through reducing plastic use and recycling.
Social marketing in health
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Social marketing
Social marketing is defined as using marketing principles and techniques to influence voluntary behavior change for social good. It involves understanding target audiences, developing socially beneficial products and messages, and disseminating these through appropriate distribution channels. The document outlines the evolution of social marketing from commercial marketing, its objectives and principles, applications, and differences from commercial marketing. Recent developments highlighted include its use in health promotion, injury prevention, and community mobilization through approaches like social franchising and tailored messaging to segmented populations.
Social and societal marketing
This document provides an overview of social and societal marketing. It defines social marketing as applying commercial marketing techniques to promote social goals and influence behaviors that benefit society. The key differences between social and commercial marketing are that social marketing aims to benefit consumers and society rather than the marketer. Societal marketing considers consumers' wants, the company's needs, and long-term societal interests. It emphasizes marketing products and campaigns that support consumer health, environmental sustainability, and local communities. Both social and societal marketing apply the "4 Ps" of marketing - product, price, place, promotion - to achieve behavioral changes or social goals. However, social marketing's primary goal is social gain while societal marketing balances social and profit motives.
ASIS Guideline #4 2021 - Testing new social innovation policies on local and ...
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4. Estimating a counterfactual to understand what would have happened in the absence of the intervention for comparison.
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Social Marketing
- 1. Social Marketing Pathway to Consumption Reduction
- 2. Social Marketing The design, implementation and control of programs calculated to influence the acceptability of social ideas and involving considerations of product planning, pricing communication, distribution and marketing research." Influence the acceptability of social media. Develop innovative solutions to social problems. Model for scaling up effective programs. Characteristics
- 3. SUSTAINABLE DEVELOPMENT 7/14/2021 3 PLANET PROSPERITY PARTNERSHIP PEOPLE PEACE
- 4. Social Marketing approaches to influence the Behavior 7/14/2021 4 • Downstream Approach – Addresses Barriers and benefits on the individual level. • Midstream Approach – Attempts to reach individuals who have the ability to influence others in target community. • Upstream Approach – Attempts to alter policies, regulations and law to influence social behavior change
- 5. 4 P’s of Social Marketing 7/14/2021 • Product – Propositions • Price – Cost of involvement • Place – Accessibility • Promotion – Social Communication
- 6. Examples 7/14/2021 6 Some Examples of social marketing can be as follows: • Reduce disposable plastic bag use in favor of reusable bag use.(Designed by BBDO Ad Agency, Malaysia ) • Reducing paper use, especially paper towel use.(World Wildlife Fund) • Reducing risky consumption behaviour of people such as Smoking, Drinking and Gambling. • Other example can be Mothers Against Drunk Driving(MADD) Campaign(Red Ribbon) • Police departments using slogans like Buckle up for life.