Cadbury Dairy Milk Ads
•
7 likes•22,103 views
Cadbury Dairy Milk (CDM) ads from the 1990s onward sought to redefine chocolate as "meant for the child in every adult" rather than just for kids. This campaign was awarded "The Campaign of the Century" for increasing social acceptance of chocolate among adults. Subsequent CDM campaigns like "Pappu Pass Ho Gaya" and "Kuch meetha hai khana aaj pehli taareekh hai" targeted youth audiences and families, while also conveying positive messages around special occasions, traditions, and values. However, a worm incident later hurt CDM's reputation.
Report
Share
Report
Share
Recommended
Cadbury Dairy Milk
Cadbury is one of the world's largest confectionery companies known for brands like Cadbury Dairy Milk chocolate. Its vision is to create brands that people love through innovative products meeting nutrition needs while delivering shareholder value. Cadbury has a strong presence in Pakistan with power brands including Dairy Milk, Éclairs, and Perk. Its strategy is to increase profitability and volume globally through internal growth and ensuring brand strength. Cadbury maintains market leadership through quality, value, and advertising.
Ppt on cadbury
1. The document is a presentation submitted to Honey Madam about Cadbury, a leading global confectionery company known for its chocolate, gum, and candy brands.
2. It provides a brief history of Cadbury starting in 1824 when John Cadbury opened a small grocery shop in Birmingham and began making chocolate.
3. Key facts about Cadbury's operations, products, and global presence are highlighted along with strategies for increasing market share in India.
Cadbury final
This document provides a summary of Cadbury's branding and marketing strategies over time. It discusses how Cadbury Dairy Milk was initially positioned as a chocolate for kids but was later repositioned as a chocolate for people of all ages by emphasizing the child within. Through aggressive advertising, Cadbury was able to change consumer perceptions and establish Dairy Milk as a chocolate that could be enjoyed during celebrations and occasions, rather than just sweets. The document analyzes how the brand's perception evolved in consumers' minds through different ad campaigns over time from the 1990s to present.
Complete ppt of cadbury by KIRAN SHAUKAT
Cadbury is a global confectionery company with annual revenues of $50 billion. Its vision is of a peaceful, equitable society based on social justice. Cadbury's mission is to deliver quality products. It has many product lines including Cadbury Dairy Milk, Cadbury Roses, and Cadbury Drinking Chocolate. Cadbury's strategies include emphasizing quality, launching innovative products, and communicating the benefits of its products through affordable advertising.
Dairymilk ppt
Cadbury first began operations in India in 1948 and pioneered cocoa cultivation, with popular brands including Cadbury Dairy Milk chocolate bars and beverages. Cadbury Dairy Milk is the top-selling chocolate bar in India, targeting consumers with advertising featuring its brand ambassador and appealing to tastes with its creamy formula. The document analyzes consumer perceptions of and motivations for purchasing Cadbury Dairy Milk chocolate in India.
Cadbury Successful story
Cadbury is a confectionery company founded in 1824 in Birmingham, UK. It has 89,400 employees operating in 60 countries and marketing in 96 countries. Some of its most popular brands include Dairy Milk, Perk, and Gems. Cadbury began operations in India in 1948 and has since established manufacturing units and sales offices across the country. Its vision is "Working together to create brands people love" and its mission is to provide customers with tempting and exquisite tastes. Cadbury has received several awards and has become a pioneer in India through competitive pricing, product diversification, and extensive distribution network.
Cadbury ppt
The presentation covers almost all areas of cadbury business starting from its origin, history, SWOT analysis, HR function, Finance function, Production & Operation, recent news and others.
I hope it will be beneficial to you.
Presentation of cadbury
This document provides an introduction and overview of Cadbury, the British confectionery company. It discusses how Cadbury started in 1824 when John Cadbury opened a shop in Birmingham selling tea, coffee and homemade drinking chocolate. By 1853, Cadbury became the confectioner to the British Crown. Today, Cadbury operates globally and is the third largest producer of soft drinks and fourth largest confectionery manufacturer in the world. The document outlines Cadbury's objectives, marketing department, popular products including Dairy Milk, Celebrations and more. It also discusses Cadbury's competitors, distribution network, promotions, and awards won for performance and quality.
Recommended
Cadbury Dairy Milk
Cadbury is one of the world's largest confectionery companies known for brands like Cadbury Dairy Milk chocolate. Its vision is to create brands that people love through innovative products meeting nutrition needs while delivering shareholder value. Cadbury has a strong presence in Pakistan with power brands including Dairy Milk, Éclairs, and Perk. Its strategy is to increase profitability and volume globally through internal growth and ensuring brand strength. Cadbury maintains market leadership through quality, value, and advertising.
Ppt on cadbury
1. The document is a presentation submitted to Honey Madam about Cadbury, a leading global confectionery company known for its chocolate, gum, and candy brands.
2. It provides a brief history of Cadbury starting in 1824 when John Cadbury opened a small grocery shop in Birmingham and began making chocolate.
3. Key facts about Cadbury's operations, products, and global presence are highlighted along with strategies for increasing market share in India.
Cadbury final
This document provides a summary of Cadbury's branding and marketing strategies over time. It discusses how Cadbury Dairy Milk was initially positioned as a chocolate for kids but was later repositioned as a chocolate for people of all ages by emphasizing the child within. Through aggressive advertising, Cadbury was able to change consumer perceptions and establish Dairy Milk as a chocolate that could be enjoyed during celebrations and occasions, rather than just sweets. The document analyzes how the brand's perception evolved in consumers' minds through different ad campaigns over time from the 1990s to present.
Complete ppt of cadbury by KIRAN SHAUKAT
Cadbury is a global confectionery company with annual revenues of $50 billion. Its vision is of a peaceful, equitable society based on social justice. Cadbury's mission is to deliver quality products. It has many product lines including Cadbury Dairy Milk, Cadbury Roses, and Cadbury Drinking Chocolate. Cadbury's strategies include emphasizing quality, launching innovative products, and communicating the benefits of its products through affordable advertising.
Dairymilk ppt
Cadbury first began operations in India in 1948 and pioneered cocoa cultivation, with popular brands including Cadbury Dairy Milk chocolate bars and beverages. Cadbury Dairy Milk is the top-selling chocolate bar in India, targeting consumers with advertising featuring its brand ambassador and appealing to tastes with its creamy formula. The document analyzes consumer perceptions of and motivations for purchasing Cadbury Dairy Milk chocolate in India.
Cadbury Successful story
Cadbury is a confectionery company founded in 1824 in Birmingham, UK. It has 89,400 employees operating in 60 countries and marketing in 96 countries. Some of its most popular brands include Dairy Milk, Perk, and Gems. Cadbury began operations in India in 1948 and has since established manufacturing units and sales offices across the country. Its vision is "Working together to create brands people love" and its mission is to provide customers with tempting and exquisite tastes. Cadbury has received several awards and has become a pioneer in India through competitive pricing, product diversification, and extensive distribution network.
Cadbury ppt
The presentation covers almost all areas of cadbury business starting from its origin, history, SWOT analysis, HR function, Finance function, Production & Operation, recent news and others.
I hope it will be beneficial to you.
Presentation of cadbury
This document provides an introduction and overview of Cadbury, the British confectionery company. It discusses how Cadbury started in 1824 when John Cadbury opened a shop in Birmingham selling tea, coffee and homemade drinking chocolate. By 1853, Cadbury became the confectioner to the British Crown. Today, Cadbury operates globally and is the third largest producer of soft drinks and fourth largest confectionery manufacturer in the world. The document outlines Cadbury's objectives, marketing department, popular products including Dairy Milk, Celebrations and more. It also discusses Cadbury's competitors, distribution network, promotions, and awards won for performance and quality.
Marketing strategy of cadbury company
Here are the key details about Cadbury's overall turnover:
- The total confectionery market in India is valued at approximately 41 billion Indian rupees.
- The total annual turnover in terms of tonnage produced is approximately 223,500 tons of confectionery.
- Urban areas account for approximately 73% of the total confectionery market share. Rural areas make up the remaining 27%.
- Given that over 50% of Indians live in rural areas, the rural market remains largely untapped relative to its potential. Tapping further into rural markets could provide significant growth opportunities for confectionery companies like Cadbury.
Cadbury final
This document provides an overview of Cadbury's strategic management report on its product line in India. It includes a brief history of Cadbury, an overview of its operations and products in India, segmentation and positioning strategies, analysis of the confectionary market and competitors, and strategic frameworks like PEST, five forces, BCG matrix, and SWOT analysis. The key points are that Cadbury is a global confectionary leader with a long history and strong brand, it has a large presence and variety of products in India, and it employs various strategic analyses and approaches to target customers and grow its business.
CADBURY`S DAIRY MILK .
The document summarizes the history and marketing of Cadbury Dairy Milk chocolate bars in India. It discusses how the Mayans first drank chocolate, how Cadbury was founded in the UK in 1824 and expanded to India in 1948. It then analyzes Cadbury's marketing strategies in India, including segmentation targeting impulse buyers, distribution through distributors and retailers, prominent advertising campaigns featuring Amitabh Bachchan, and positioning of Dairy Milk as expressing love.
Market segmentation of the brand Cadbury
The document discusses market segmentation and Cadbury Dairy Milk chocolate. It describes how Cadbury segments the market demographically by age, gender, income, and behaviorally by occasions and user status. It then discusses Cadbury's targeting, positioning, branding, and packaging strategies. The key aspects covered are Cadbury's segmentation of its target market and an overview of its branding and marketing approaches.
Cadbury dairy milk
This document provides information about a company that produces chocolate products in Pakistan. It includes the company's vision to create beloved brands, the mission of a new product to provide tempting taste, and popular brands like chocolate, beverages and candy. It then describes the company's chocolate bar product and provides pricing for various sizes. The company is headquartered in Karachi and has sales offices in other major cities. It promotes products with slogans and uses packaging design from different decades. The document performs a SWOT analysis and identifies competitors. It discusses responses to price reductions and increases in oil prices. It proposes providing chocolate to flood affectees.
Cadbury
Cadbury faced a crisis when worms were found in some of its Dairy Milk chocolate bars in India, leading to plummeting sales. To address the crisis, Cadbury launched Project Vishwas, which involved advertising featuring Amitabh Bachchan, revamped packaging, and retail monitoring. Through transparent communication and quick action, Cadbury was able to restore stakeholder confidence and increase sales back to pre-crisis levels within 8 weeks.
Cadbury's marketing ppt
John Cadbury started Cadbury in 1861 in Birmingham, England. It is now the largest confectionery company in the world with over 70,000 employees. Cadbury began operations in India in 1948 and now has 5 manufacturing facilities and 5 sales offices. Cadbury Dairy Milk is considered the "gold standard" of chocolates in India, where Cadbury enjoys a market share of over 70%. The document discusses Cadbury's history, operations in India, vision, objectives, achievements, the 4Ps of marketing, market segmentation, SWOT analysis, and suggestions for the future.
Comparison between brands Nestle and Cadbury
Nestlé is a global Swiss company operating in over 80 countries with around 254,000 employees. It is a leading food and beverage company with a wide range of brands across categories like milk products, beverages, prepared dishes, and chocolate. Cadbury is a British confectionery company and the largest in the world, with a strong regional presence in beverages and a variety of chocolate and candy brands enjoyed globally. Consumer research found that people generally prefer Cadbury's Dairy Milk due to its flavor, taste, quality, and crunchy texture, though Nestlé remains popular as well due to brand recognition and variety.
Marketing strategies of Cadbury
The document lists team members of an organization and provides information about Cadbury India. It details that Cadbury India is a fully owned subsidiary of Kraft Foods Inc. and is a powerhouse in snacks, confectionery and quick meals. It has over 11 brands with more than $1 billion in revenue and over 70 brands with more than $100 million in revenue. Cadbury India's annual revenues are approximately $50 billion. The document also outlines Cadbury's promotional programs, objectives, advertising strategies and campaigns.
Marketing Presentation Cadbury the king of Indian chocolate market
1) Introduction:
Cadbury was Launched in India in 1948.
It’s operation in 60 country
Cadbury has its headquarter in UK.
Before launch of Cadbury Indians hold the notion that “Chocolates are for kids.
During 1948, Per Capita consumption of Chocolate in Urban India is 160 gm Compared to 8kg in UK.
2) In India Cadbury Offers four Product Categories:
Chocolate and Confectionary - Cadbury Dairy Milk, 5 Star, Perk,
Eclairs and Celebration
Milk food drinks - Bournvita.
Candy – Halls
Gum - Bubbalo.
Cadbury has covered the market by offering the Range from Re. 1 for Eclairs to Cadbury Celebrations gift packs price between Rs.100 to Rs. 200.
3) Some Facts About Cadbury
The name “Cadbury” is synonymous with Chocolates in India.
Logo- Its Purple color are strongly associated with the Brand.
Dairy Milk emerged as the no. 1 “Most Trusted Brand” in India by Brand Equity’s most trusted Brands Survey (2005).
“The Worm Incidents” in 2003.
Cadbury’s Market share in India slid from 73% to 69.4 % in almost overnight.
Cadbury rescued itself today to its original position with market share of 71 %.
Cadbury creates confidence which help it successfully overcome this situation
Today Cadbury is the King of Indian Chocolate market.
Cadbury company
This document provides a history and overview of Cadbury, including:
- Cadbury was founded in 1824 in Birmingham, England and began as a grocery store selling tea and drinking chocolate.
- Cadbury began operations in India in 1948 by importing chocolates and has since expanded manufacturing facilities across India.
- Cadbury uses effective marketing strategies like celebrity endorsements and memorable advertisements to maintain its leadership position in the Indian chocolate market.
- Advertising plays a key role in Cadbury's success by creating relatable messages that increase brand awareness and match consumer needs and thinking patterns.
Cadbury vs Nestle
This document provides information on Cadbury and Nestle, the top two competitors in the Indian chocolate market. It lists the group members for a school or college project and then gives a brief history of each company's founding and operations in India. It also identifies the chocolate market's three big players and discusses their market share, with Cadbury having 72% and Nestle having 24%. The document analyzes the companies' marketing strategies, including their products, pricing, placement, and promotion approaches. It further examines the competitive landscape and provides a SWOT analysis for each brand. In closing, it outlines some challenges for future growth in the Indian chocolate industry.
Cadbury Dairy Milk
This document provides an overview of Cadbury India and its leading chocolate brand Cadbury Dairy Milk. Some key points:
- Cadbury India controls over 67% of the Indian chocolate market and Dairy Milk is considered the "gold standard" chocolate brand.
- Cadbury began operations in India in 1948 and today has six manufacturing facilities and four sales offices. Its signature purple logo and packaging are highly recognizable.
- The Indian chocolate market is growing rapidly at 15-23% annually and is projected to reach 341,609 tons by 2018. However, per capita consumption remains low at 165 grams compared to other countries.
- Cadbury dominates various chocolate segments in India such as bars, count
Product life cycle of dairy milk 03.04.2014
Cadbury launched Dairy Milk chocolate in the UK in 1905. It was later introduced in India in 1948. Over time, Dairy Milk experienced different stages of its product life cycle in India. In the introduction stage from 1905-1990, it was positioned as a unique milk chocolate. In the growth stage from 1990-2003, campaigns increased penetration into smaller towns and sales grew 40%. In the maturity stage from 2003-2010, a contamination issue hurt sales which later recovered through packaging changes and new campaigns focusing on tradition. Cadbury adapted Dairy Milk to the Indian market through different promotional strategies tailored to each life cycle stage.
Cadbury India
Cadbury Dairy Milk is a brand of chocolate made by British confectionery company Cadbury. It was introduced in the UK in 1905 and India in 1948. Dairy Milk holds a 30% value share of the Indian chocolate market and is Cadbury's best-selling product globally. The document discusses Cadbury's history with Dairy Milk, operations in India, product portfolio, competitors, consumer trends, marketing strategies including iconic ad campaigns, and the brand's market leadership position in India.
Cadbury India
The document provides an overview of Cadbury India including the global and Indian chocolate markets, Cadbury's history and products in India, a SWOT analysis, and a proposed marketing plan targeting different age groups in India. Key points include that the Indian chocolate market is growing at 23% annually, Cadbury India has over 67% value market share led by Cadbury Dairy Milk, and the marketing plan proposes partnerships with schools and Facebook to target children and younger adults respectively.
4 P'S OF CADBURY
MY & PRIYANKA'S LIFE'S FIRST PPT OF MARKETING MANAGEMENT SUBJECT.....HOPE EVERYBODY WLD LIKE THIS..& TO BE USEFUL TO OTHERS...
Cadbury presentation
Cadbury is a confectionery company founded in Birmingham, England in 1824. It manufactured the first chocolate bar in 1847 and the first milk chocolate in 1897. Today it has a wide range of products including chocolate bars, candies, gum, and beverages. It is now the largest confectionery company in the world. Some of its iconic brands are Cadbury Dairy Milk, Cadbury Roses, and Cadbury Flake. It faces competition from other major confectionery companies like Mars, Nestle, Ferrero and Kraft Foods. To maintain its leading position, Cadbury needs to focus on brand building, expanding into emerging markets, and forming strategic partnerships.
Cadbury
This document is a presentation by a student at Vidya Vikas Universal College of BMS & BMM about Cadbury. It contains information about Cadbury's vision, mission, objectives, the 4 Ps of marketing (product, price, place, promotion), competitors, awards, and conclusions. The presentation provides an overview of Cadbury's history and operations.
About cadbury (Product line and current market position)
Cadbury is a British confectionery company that was wholly acquired by American company Mondelez International in 2012. It was founded in Birmingham, UK in 1824 by John Cadbury as a grocer's shop selling items like tea and drinking chocolate. Over time it expanded and introduced innovations like Cocoa Essence in 1866. Some of its most popular brands include Dairy Milk chocolate, introduced in 1905, as well as Cadbury Creme Egg, Milk Tray, and Flake. Today it has a global presence but remains headquartered in Uxbridge, London.
Unethical advertisements
This document discusses ethical issues that can arise in advertising. It provides examples of unethical advertising practices such as misleading claims, stereotyping, and using children to promote unhealthy products. Specifically, it analyzes cases where advertisements for Maggie soup, Axe deodorant, and Dettol kitchen cleaner were found to make misleading health claims or promote unrealistic expectations. The document also discusses common unethical practices like surrogate advertising, puffery, exaggeration, and unhealthy brand comparisons between competitors like Horlicks and Complan. Overall, the document examines how ethics is an important consideration in advertising and provides guidance on upholding principles of truth, social responsibility and avoiding harm.
5 social n ethical issues
Advertising plays an important role in brand building and informing the public about available products. However, advertising also faces some social and ethical issues. Advertising has both positive and negative aspects. Positively, it increases sales and brand awareness. Negatively, some ads are deceptive, manipulative, or impact values. Ethical principles like truthfulness, human dignity, and social responsibility should govern advertising. Regulations aim to control false advertising and address health, children, or sensitive product advertising. Self-regulation through defined rules and enforcement is also used to adjudicate unethical ads. Following ethical norms helps gain customer trust and avoid criticism.
More Related Content
What's hot
Marketing strategy of cadbury company
Here are the key details about Cadbury's overall turnover:
- The total confectionery market in India is valued at approximately 41 billion Indian rupees.
- The total annual turnover in terms of tonnage produced is approximately 223,500 tons of confectionery.
- Urban areas account for approximately 73% of the total confectionery market share. Rural areas make up the remaining 27%.
- Given that over 50% of Indians live in rural areas, the rural market remains largely untapped relative to its potential. Tapping further into rural markets could provide significant growth opportunities for confectionery companies like Cadbury.
Cadbury final
This document provides an overview of Cadbury's strategic management report on its product line in India. It includes a brief history of Cadbury, an overview of its operations and products in India, segmentation and positioning strategies, analysis of the confectionary market and competitors, and strategic frameworks like PEST, five forces, BCG matrix, and SWOT analysis. The key points are that Cadbury is a global confectionary leader with a long history and strong brand, it has a large presence and variety of products in India, and it employs various strategic analyses and approaches to target customers and grow its business.
CADBURY`S DAIRY MILK .
The document summarizes the history and marketing of Cadbury Dairy Milk chocolate bars in India. It discusses how the Mayans first drank chocolate, how Cadbury was founded in the UK in 1824 and expanded to India in 1948. It then analyzes Cadbury's marketing strategies in India, including segmentation targeting impulse buyers, distribution through distributors and retailers, prominent advertising campaigns featuring Amitabh Bachchan, and positioning of Dairy Milk as expressing love.
Market segmentation of the brand Cadbury
The document discusses market segmentation and Cadbury Dairy Milk chocolate. It describes how Cadbury segments the market demographically by age, gender, income, and behaviorally by occasions and user status. It then discusses Cadbury's targeting, positioning, branding, and packaging strategies. The key aspects covered are Cadbury's segmentation of its target market and an overview of its branding and marketing approaches.
Cadbury dairy milk
This document provides information about a company that produces chocolate products in Pakistan. It includes the company's vision to create beloved brands, the mission of a new product to provide tempting taste, and popular brands like chocolate, beverages and candy. It then describes the company's chocolate bar product and provides pricing for various sizes. The company is headquartered in Karachi and has sales offices in other major cities. It promotes products with slogans and uses packaging design from different decades. The document performs a SWOT analysis and identifies competitors. It discusses responses to price reductions and increases in oil prices. It proposes providing chocolate to flood affectees.
Cadbury
Cadbury faced a crisis when worms were found in some of its Dairy Milk chocolate bars in India, leading to plummeting sales. To address the crisis, Cadbury launched Project Vishwas, which involved advertising featuring Amitabh Bachchan, revamped packaging, and retail monitoring. Through transparent communication and quick action, Cadbury was able to restore stakeholder confidence and increase sales back to pre-crisis levels within 8 weeks.
Cadbury's marketing ppt
John Cadbury started Cadbury in 1861 in Birmingham, England. It is now the largest confectionery company in the world with over 70,000 employees. Cadbury began operations in India in 1948 and now has 5 manufacturing facilities and 5 sales offices. Cadbury Dairy Milk is considered the "gold standard" of chocolates in India, where Cadbury enjoys a market share of over 70%. The document discusses Cadbury's history, operations in India, vision, objectives, achievements, the 4Ps of marketing, market segmentation, SWOT analysis, and suggestions for the future.
Comparison between brands Nestle and Cadbury
Nestlé is a global Swiss company operating in over 80 countries with around 254,000 employees. It is a leading food and beverage company with a wide range of brands across categories like milk products, beverages, prepared dishes, and chocolate. Cadbury is a British confectionery company and the largest in the world, with a strong regional presence in beverages and a variety of chocolate and candy brands enjoyed globally. Consumer research found that people generally prefer Cadbury's Dairy Milk due to its flavor, taste, quality, and crunchy texture, though Nestlé remains popular as well due to brand recognition and variety.
Marketing strategies of Cadbury
The document lists team members of an organization and provides information about Cadbury India. It details that Cadbury India is a fully owned subsidiary of Kraft Foods Inc. and is a powerhouse in snacks, confectionery and quick meals. It has over 11 brands with more than $1 billion in revenue and over 70 brands with more than $100 million in revenue. Cadbury India's annual revenues are approximately $50 billion. The document also outlines Cadbury's promotional programs, objectives, advertising strategies and campaigns.
Marketing Presentation Cadbury the king of Indian chocolate market
1) Introduction:
Cadbury was Launched in India in 1948.
It’s operation in 60 country
Cadbury has its headquarter in UK.
Before launch of Cadbury Indians hold the notion that “Chocolates are for kids.
During 1948, Per Capita consumption of Chocolate in Urban India is 160 gm Compared to 8kg in UK.
2) In India Cadbury Offers four Product Categories:
Chocolate and Confectionary - Cadbury Dairy Milk, 5 Star, Perk,
Eclairs and Celebration
Milk food drinks - Bournvita.
Candy – Halls
Gum - Bubbalo.
Cadbury has covered the market by offering the Range from Re. 1 for Eclairs to Cadbury Celebrations gift packs price between Rs.100 to Rs. 200.
3) Some Facts About Cadbury
The name “Cadbury” is synonymous with Chocolates in India.
Logo- Its Purple color are strongly associated with the Brand.
Dairy Milk emerged as the no. 1 “Most Trusted Brand” in India by Brand Equity’s most trusted Brands Survey (2005).
“The Worm Incidents” in 2003.
Cadbury’s Market share in India slid from 73% to 69.4 % in almost overnight.
Cadbury rescued itself today to its original position with market share of 71 %.
Cadbury creates confidence which help it successfully overcome this situation
Today Cadbury is the King of Indian Chocolate market.
Cadbury company
This document provides a history and overview of Cadbury, including:
- Cadbury was founded in 1824 in Birmingham, England and began as a grocery store selling tea and drinking chocolate.
- Cadbury began operations in India in 1948 by importing chocolates and has since expanded manufacturing facilities across India.
- Cadbury uses effective marketing strategies like celebrity endorsements and memorable advertisements to maintain its leadership position in the Indian chocolate market.
- Advertising plays a key role in Cadbury's success by creating relatable messages that increase brand awareness and match consumer needs and thinking patterns.
Cadbury vs Nestle
This document provides information on Cadbury and Nestle, the top two competitors in the Indian chocolate market. It lists the group members for a school or college project and then gives a brief history of each company's founding and operations in India. It also identifies the chocolate market's three big players and discusses their market share, with Cadbury having 72% and Nestle having 24%. The document analyzes the companies' marketing strategies, including their products, pricing, placement, and promotion approaches. It further examines the competitive landscape and provides a SWOT analysis for each brand. In closing, it outlines some challenges for future growth in the Indian chocolate industry.
Cadbury Dairy Milk
This document provides an overview of Cadbury India and its leading chocolate brand Cadbury Dairy Milk. Some key points:
- Cadbury India controls over 67% of the Indian chocolate market and Dairy Milk is considered the "gold standard" chocolate brand.
- Cadbury began operations in India in 1948 and today has six manufacturing facilities and four sales offices. Its signature purple logo and packaging are highly recognizable.
- The Indian chocolate market is growing rapidly at 15-23% annually and is projected to reach 341,609 tons by 2018. However, per capita consumption remains low at 165 grams compared to other countries.
- Cadbury dominates various chocolate segments in India such as bars, count
Product life cycle of dairy milk 03.04.2014
Cadbury launched Dairy Milk chocolate in the UK in 1905. It was later introduced in India in 1948. Over time, Dairy Milk experienced different stages of its product life cycle in India. In the introduction stage from 1905-1990, it was positioned as a unique milk chocolate. In the growth stage from 1990-2003, campaigns increased penetration into smaller towns and sales grew 40%. In the maturity stage from 2003-2010, a contamination issue hurt sales which later recovered through packaging changes and new campaigns focusing on tradition. Cadbury adapted Dairy Milk to the Indian market through different promotional strategies tailored to each life cycle stage.
Cadbury India
Cadbury Dairy Milk is a brand of chocolate made by British confectionery company Cadbury. It was introduced in the UK in 1905 and India in 1948. Dairy Milk holds a 30% value share of the Indian chocolate market and is Cadbury's best-selling product globally. The document discusses Cadbury's history with Dairy Milk, operations in India, product portfolio, competitors, consumer trends, marketing strategies including iconic ad campaigns, and the brand's market leadership position in India.
Cadbury India
The document provides an overview of Cadbury India including the global and Indian chocolate markets, Cadbury's history and products in India, a SWOT analysis, and a proposed marketing plan targeting different age groups in India. Key points include that the Indian chocolate market is growing at 23% annually, Cadbury India has over 67% value market share led by Cadbury Dairy Milk, and the marketing plan proposes partnerships with schools and Facebook to target children and younger adults respectively.
4 P'S OF CADBURY
MY & PRIYANKA'S LIFE'S FIRST PPT OF MARKETING MANAGEMENT SUBJECT.....HOPE EVERYBODY WLD LIKE THIS..& TO BE USEFUL TO OTHERS...
Cadbury presentation
Cadbury is a confectionery company founded in Birmingham, England in 1824. It manufactured the first chocolate bar in 1847 and the first milk chocolate in 1897. Today it has a wide range of products including chocolate bars, candies, gum, and beverages. It is now the largest confectionery company in the world. Some of its iconic brands are Cadbury Dairy Milk, Cadbury Roses, and Cadbury Flake. It faces competition from other major confectionery companies like Mars, Nestle, Ferrero and Kraft Foods. To maintain its leading position, Cadbury needs to focus on brand building, expanding into emerging markets, and forming strategic partnerships.
Cadbury
This document is a presentation by a student at Vidya Vikas Universal College of BMS & BMM about Cadbury. It contains information about Cadbury's vision, mission, objectives, the 4 Ps of marketing (product, price, place, promotion), competitors, awards, and conclusions. The presentation provides an overview of Cadbury's history and operations.
About cadbury (Product line and current market position)
Cadbury is a British confectionery company that was wholly acquired by American company Mondelez International in 2012. It was founded in Birmingham, UK in 1824 by John Cadbury as a grocer's shop selling items like tea and drinking chocolate. Over time it expanded and introduced innovations like Cocoa Essence in 1866. Some of its most popular brands include Dairy Milk chocolate, introduced in 1905, as well as Cadbury Creme Egg, Milk Tray, and Flake. Today it has a global presence but remains headquartered in Uxbridge, London.
What's hot (20)
Marketing Presentation Cadbury the king of Indian chocolate market
Marketing Presentation Cadbury the king of Indian chocolate market
About cadbury (Product line and current market position)
About cadbury (Product line and current market position)
Viewers also liked
Unethical advertisements
This document discusses ethical issues that can arise in advertising. It provides examples of unethical advertising practices such as misleading claims, stereotyping, and using children to promote unhealthy products. Specifically, it analyzes cases where advertisements for Maggie soup, Axe deodorant, and Dettol kitchen cleaner were found to make misleading health claims or promote unrealistic expectations. The document also discusses common unethical practices like surrogate advertising, puffery, exaggeration, and unhealthy brand comparisons between competitors like Horlicks and Complan. Overall, the document examines how ethics is an important consideration in advertising and provides guidance on upholding principles of truth, social responsibility and avoiding harm.
5 social n ethical issues
Advertising plays an important role in brand building and informing the public about available products. However, advertising also faces some social and ethical issues. Advertising has both positive and negative aspects. Positively, it increases sales and brand awareness. Negatively, some ads are deceptive, manipulative, or impact values. Ethical principles like truthfulness, human dignity, and social responsibility should govern advertising. Regulations aim to control false advertising and address health, children, or sensitive product advertising. Self-regulation through defined rules and enforcement is also used to adjudicate unethical ads. Following ethical norms helps gain customer trust and avoid criticism.
National parks of india ppt
this presentation includes information about the famous national parks or wild life sancturies of India.
Lifebuoy
Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company. Lifebuoy is HUL's flagship soap brand with a market leadership position. Lifebuoy was launched in India in 1895 and over the decades has established itself as a germ protection soap. It offers a wide range of soap variants targeted at different consumer segments with a focus on health and hygiene. Lifebuoy is the market leader in the antiseptic soap category in India.
Best 15 Social Awareness Ads
This short document provides a link to a website showcasing the top 15 social awareness advertisements. Viewers are encouraged to watch the ads in full screen for the best viewing experience. The website, www.adverb-nmims.in, hosts social awareness ads ranked among the best.
Kissan jam
Kissan jam is a popular jam brand in India that was acquired by HUL in 1993. It has the largest market share for jam, ketchup, and squash products. Kissan targets upper and middle class individuals looking for a sweet breakfast option. Its marketing strategy involves television, print, and outdoor advertising as well as consumer and trade promotions. Kissan offers various jam flavors including pineapple, strawberry, mango, and apple. It aims promotional offers at kids to attract new customers. Though Kissan has a strong brand name and good distribution, its shelf life is limited and some consumers prefer healthier options like honey.
Save trees
Trees play an important role in maintaining the health of our environment. They take in carbon dioxide and produce oxygen, reduce global warming by lowering greenhouse gas emissions, and provide a green cover over the Earth's surface. Trees prevent excessive heating from solar rays, improve air quality, and can cool homes as much as 10 air conditioners. They are integral to the water cycle by absorbing groundwater through their roots and releasing it back into the atmosphere as rainclouds. Planting more trees improves groundwater quality, prevents soil erosion, shelters wildlife, and contributes to our economy. Removing trees can lead to increased flooding, reduced rainfall, and endangered species.
Bisleri
Bisleri is India's largest bottled water company. It was started in 1965 by an Italian entrepreneur who began packaging drinking water in Mumbai. In the late 1960s, Parle took over Bisleri and began bottling operations. Through expansions and ownership changes over the decades, Bisleri has become a leader in the bottled water industry in India, which is now worth an estimated Rs. 15,000 crores. Bisleri focuses on quality, brand image, and wide distribution network to maintain its dominant market share over competitors like Coca-Cola's Kinley and Pepsi's Aquafina.
Deforestation: Causes, Effects and Solutions
A presentation about the state of the world's forests, the main causes behind deforestation, and what we can do about it.
Ethics in advertising1
The document discusses ethics in advertising in Pakistan. It defines advertising and ethics, and outlines some Pakistani laws around ethical advertising standards. It notes that advertisements should not contain content that is vulgar, provocative, or contrary to Islamic values. The document then discusses some specific examples of unethical advertising practices such as deceptive claims, irrelevant content, spoiling competitors' images, lack of full disclosure, seductive or mocking imagery, cheap advertisements that undermine societal norms, and misleading claims. It concludes by mentioning the debate around advertising condoms and sex products, as well as the use of celebrities in advertisements.
Ethics In Advertising
The document outlines 4 chapters of the ASCI codes and includes case studies upheld under each code. Chapter 1 ensures truthfulness and prevents misleading advertisements. Chapter 2 ensures advertisements are not offensive. Chapter 3 safeguards against hazardous or harmful advertising, especially aimed at minors. Chapter 4 ensures fairness in competition so consumers have informed choices. Case studies provided examples of brands like Surf Excel, Sunsilk, Samsung, Ibaya, Livo Plus capsules, Iodex Power Cream, and Godrej All Care Soap.
Ethics in Advertisement
This slideshow explains how Advertisement Business is related to Ethics and what are the government regulations for ethical practices in Advertisement industry in India. Also, it highlights Nestle case to understand the topic better
Unethical advertisements
The document discusses unethical advertising practices. Some examples of unethical advertising include misleading claims, exaggerations, stereotyping women, using children to promote products, unhealthy brand comparisons, and surrogate advertising to promote banned products. Basic principles of ethical advertising include decency, honesty, social responsibility, and truthful presentations without harming others.
Ethical Issues in Advertising
The document discusses ethical issues in advertising. It covers the role of advertising in modern business, including its economic, social and psychological functions. Advertising plays an important role by communicating information about products to consumers and creating markets. However, there are also controversies around its impact. The document outlines guidelines from the Advertising Standards Council of India to ensure advertising is truthful, not offensive or indecent, and observes fairness. Common ethical issues include misleading consumers, using vulgarity or stereotypes, and advertising controversial products like alcohol.
Marketing : Repositioning Strategies of Cadbury Dairy Milk
Cadbury Dairy Milk has become synonymous with chocolate in India through effective positioning strategies. It has associated itself with emotions, celebrations, and achievements through memorable ad campaigns. By introducing variants, it provides reasons for repeat purchases and caters to anyone and everyone by portraying that every time is a time for Dairy Milk. With widespread availability and affordable pricing, it has become ingrained in Indians' moments of joy and is considered the benchmark for chocolate taste in India.
Ethical issues in advertising
About the Ethical Issues related to Advertisment. It also describes about the regulatory board for advertisement in India such as Advertising Agencies Association of India (AAAI), Advertising Standard Council of India (ASCI).
Unethical advertising and marketing practices used and their effects
This document discusses unethical advertising and marketing practices. It begins with an introduction to business ethics and types of unethical advertisements. It then summarizes three specific cases: Apple agreeing to pay a $2.25 million fine for falsely advertising iPads as 4G, Siri being sued for exaggerated advertising claims, and GlaxoSmithKline being fined $3 billion by the FDA for improper marketing and unethical behavior including promoting off-label drug uses. The document emphasizes that ethical decisions should consider utilitarian and rights-based approaches.
Advertising Social,Legal,Ethical & Economical Aspects
Advertising has social, legal, ethical, and economic aspects. Socially, advertising must balance informing consumers and avoiding deception or manipulation. Legally, advertising must comply with government regulations. Ethically, advertising needs to be truthful and consider its effects on children and sensitive products. Economically, advertising makes consumers aware of options, encourages consumption, and fosters competition, but also increases product costs.
Cadbury Dairy Milk Market Growth, Future Projections, BCG Matrix,PLC, Consume...
This presentation is about Cadbury Dairy Milk.onecan get idea of the history of cadbury. It's present market share, future projection of consumption including future growth of chocolate industry. It also includes the consumer behavior and their decision making process and ad campaigns with STP, BCG matrix of Cadbury Dairy Milk and also its PLC.Here you can find the porter's 5 Forces model for the Cadbury Dairy Milk and Critical success factors of the chocolate and the competitors analysis and also major distribution channel. You can get all information regarding Cadbury Dairy Milk market situation. You can get entire knowledge of their market situation
Cadbury Dairy Milk Marketing Project
Cadbury Dairy Milk presentation focusing on History, Market Size, Market share, growth, Future projection, STP analysis, SWOT analysis, Pest Analysis, Distribution analysis.
Viewers also liked (20)
Marketing : Repositioning Strategies of Cadbury Dairy Milk
Marketing : Repositioning Strategies of Cadbury Dairy Milk
Unethical advertising and marketing practices used and their effects
Unethical advertising and marketing practices used and their effects
Advertising Social,Legal,Ethical & Economical Aspects
Advertising Social,Legal,Ethical & Economical Aspects
Cadbury Dairy Milk Market Growth, Future Projections, BCG Matrix,PLC, Consume...
Cadbury Dairy Milk Market Growth, Future Projections, BCG Matrix,PLC, Consume...
More from nishna sathyan
my first maggi...
When the narrator was five years old, their dad prepared their first Maggi noodles for lunch since the narrator's mom was busy with work. However, the dad's cooking skills were lacking and the Maggi tasted horrible, with the noodles resembling earthworms swimming in water. Though the narrator struggled to eat it under the teacher's stare, they have since grown to realize how awesome Maggi noodles are as a convenient meal, praising Nestle for their creation while fondly remembering their dad's culinary experiment.
consumer decision making process
The document summarizes the basic stages of a consumer's decision making process: 1) need recognition, 2) information search, 3) alternative evaluation, 4) purchase, and 5) post-purchase behavior. It describes each stage, including that a need arises when a consumer's current state differs from their desired state, and that consumers conduct internal and external searches to gather information on alternatives before making a purchase decision. The document stresses the importance of understanding the consumer buying process to determine effective marketing activities.
Labour Unrest and Ways to Mitigate Labour Unrest
This document discusses labour unrest, its causes, and ways to mitigate it. It notes that labour unrest involves industrial actions that disrupt business operations and cause unrest. Common actions include strikes, boycotts, and picketing. Causes of disputes include demands for higher wages and benefits as well as issues with work conditions and management treatment of labour. A case study of unrest at Maruti Suzuki is presented, where management's introduction of a Japanese work culture and cost-cutting led to over 100 injuries. The document recommends improving communication, addressing worker grievances, providing fair pay, and treating labour humanely to reduce tensions.
Job analysis
Job analysis is a systematic process of collecting information about job tasks, duties, responsibilities, and requirements. The outcomes are a job description, which outlines the tasks and responsibilities, and a job specification, which lists the necessary qualifications. Strategic choices in job analysis include the level of employee involvement, the level of detail collected, how often analysis is conducted, whether the focus is past or future job requirements, and the sources of job data. Job analysis data is used for human resource planning, recruitment and selection, training and development, job evaluation, performance management, and health and safety purposes. Common methods for collecting job data include observation, interviews, questionnaires, checklists, and diary records from employees.
Capital budgeting
Capital budgeting addresses long-term investment decisions that involve significant resources and risks. It is the process of analyzing, evaluating, and deciding whether to allocate resources to projects. There are different types of projects including replacement, expansion, independent, and mutually exclusive projects. The capital budgeting process involves project generation, evaluation, selection, execution, and follow-up. Techniques used to analyze projects include payback period, discounted payback period, net present value, internal rate of return, and profitability index. Capital budgeting is an important measure for maximizing a firm's wealth but may have some limitations.
Gmo
This document discusses the impact of genetically modified crops on Indian agriculture. It provides background on the development of genetically modified organisms and their adoption in the United States. It then discusses specific GM crops introduced in India like Bt cotton and planned introductions like GM potatoes. While GM crops provided benefits like pest resistance, their introduction in India resulted in increased costs, crop failures, farmer debt, and suicides. The document concludes that humans should not take the role of God by excessively modifying organisms through genetic engineering.
Agrifood Nanotechnology
This document discusses the potential applications of agri-food nanotechnology. It begins by introducing nanotechnology as the science of manipulating matter at the nanoscale level. It then outlines several key ways nanotechnology could be used in agriculture, such as developing disease-resistant crops, enabling more precise nutrient delivery to plants, and improving food safety testing. The document also notes potential food industry applications like "smart" food packaging and processing techniques to develop "super foodstuffs." Overall, the document argues that agri-food nanotechnology could revolutionize both agriculture and the food industry by enabling more efficient production and higher quality foods.
Advertisement & Consumer Behavior
The document discusses four stages of consumer decision making: 1) need recognition, 2) information search and alternative evaluation, 3) purchase, and 4) post-purchase use and evaluation. It also discusses factors that influence consumer behavior such as culture, social class, and gender roles. The key stages involve recognizing a need, gathering internal and external information on alternatives, selecting from awareness sets to consideration sets to choice sets, and finally making a purchase decision.
voluntary benefit
The document discusses various types of benefits that employers provide to employees, including: insurance benefits like health insurance and life insurance; paid time off like vacation, holidays, sick leave; retirement benefits like 401k plans, pensions, ESOPs; unemployment benefits; and wellness programs. It also discusses laws governing certain benefits like COBRA, HIPAA, and the purpose of benefits in reinforcing employees and providing financial protection.
Arguments against business ethics
The document presents several arguments against requiring business ethics education. The key arguments are: 1) that the ethical duty of business is to maximize profit, not study ethics; 2) ethical behavior is determined by incentives, not education; and 3) ethics instruction is irrelevant because moral character is formed in childhood and students are unmotivated to study ethics. The conclusion questions whether business can survive without ethics.
Production analysis
The document discusses different types of production analysis including tangible and intangible goods, classifying inputs like labor, capital, land and raw materials, and short and long run production. It describes production functions with one, two, and all variable inputs. Key concepts explained in more detail include the law of diminishing returns for a single variable input, isoquants which show equal output levels from different input combinations, and properties of isoquants like being downward sloping and convex to the origin. The document concludes that production functions are an economic measure for better production planning and decision making.
Misrepresentation and fraud
This document discusses fraud and misrepresentation under Indian contract law. It defines fraud as intentionally deceiving another party through false suggestions, concealment of facts, promises without intent to perform, or other deceitful acts. Misrepresentation involves making an innocent but incorrect statement of fact. The key differences are that fraud requires intent and can result in damages, while misrepresentation is unintentional and usually does not lead to damages claims. Both can allow the deceived party to avoid the contract or demand its proper performance. The document outlines the elements of fraud and misrepresentation, available remedies, and exceptions regarding negligence or failure to discover the truth.
More from nishna sathyan (13)
Recently uploaded
Mastering B2B Payments Webinar from BlueSnap
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto RicoCorey Perlman, Social Media Speaker and Consultant
Social media for business Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Income Tax exemption for Start up : Section 80 IAC
A presentation on the concept of Exemption of Profits of Start ups from Income Tax
Part 2 Deep Dive: Navigating the 2024 Slowdown
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Understanding User Needs and Satisfying Them
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Building Your Employer Brand with Social Media
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Industrial Tech SW: Category Renewal and Creation
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-inspired to the data-driven praxis (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Best practices for project execution and delivery
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Schedule Unveiled
Recently uploaded (20)
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Income Tax exemption for Start up : Section 80 IAC
Income Tax exemption for Start up : Section 80 IAC
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...
Training my puppy and implementation in this story
Training my puppy and implementation in this story
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Cadbury Dairy Milk Ads
- 1. Cadbury Dairy Milk Ads Presented by :Nishna Sathyan,K.M
- 2. Chocolates are always meant for kids…
- 3. In 1990’s Cadbury Dairy Milk (CDM) re-defined chocolate “meant for kids” to “meant for the child in every adult”
- 4. ‘Real taste of life’ This campaign went on to be awarded 'The Campaign of the Century'
- 5. 'Khanewalon Ko Khane Ka Bahana Chahiye' The campaign was built to increase social acceptance of chocolates among adults
- 6. “Kuch meetha ho jaye”
- 7. “Pappu Paas Ho Gaya” The interactive campaign for "Pappu Pass Ho Gaya" bagged a Bronze Lion at the prestigious Cannes Advertising Festival 2006
- 8. “Kuch meetha hai khana aaj pehli taareekh hai”
- 9. “Shubh Aarambh” Targeted to the youth who have come of age but still have Indian values in their heart
- 10. “Meethe mein kya hai?”
- 11. Bad days of Dairy Milk… Worm incident hit CDM…
- 13. Thank you…
Editor's Notes
- The interactive campaign for "Pappu Pass Ho Gaya" bagged a Bronze Lion at the prestigious Cannes Advertising Festival 2006 fo