Meaning of advertising Meaning of advertising agencies Functions of Advertising Agencies Types of advertising agencies MEANING OF MARKETING SERVICE IMPORTANCE OF MARKETING IMPORTANCE OF MARKETING SERVICE FEATURES OF MARKETING SERVICE MARKETING RESEARCH BENEFITS OF MARKETING RESEARCH Functions of marketing research agencies

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2.  the act or practice of calling public attention to one's pr
oduct, service,need, etc., especially by paid announcem
ents in newspapers and
magazines, over radio or television, on billboards, etc.

4.  These agencies take all the efforts for selling the
product of the clients. They have a group of people
expert in their particular fields, thus helping the
companies or organizations to reach their target
customer in an easy and simple way.

6.  1.Attracting clients :
Advertising agencies seek the public attention by
offering them various services. It offers expert, cheap,
& quick services by various new techniques and so it
tries to provide them full satisfaction.
 2.Research function :
Ad agency analyses all the collected information
properly and draws conclusion for its research. It helps
in planning an advertising campaign, selection proper
media and creation function

7. Advertising planning is the primary function of an ad
agency. Its done by expert who use the professional
experience to make the result oriented advertising plan.
After making the advertising plan, If the client likes and
approves it, then the plan is executed.

8. Creation of ads is the most important function
of an ad agency. Generally, it involves activities
like:
 Copy writing,
 Drawing photographs,
 Making illustrations, layouts, an effective ad message,
etc

9.  It must choose media, which has a potential to give
best results for the lowest cost
 For example, an advertisement can be put on television,
the Internet, newspapers, magazines, etc.

10.  Without a proper advertising budget, there is a risk of
client's funds getting wasted or lost. If an advertiser
suffers a loss, he may not bring new projects. As a
result, there is a possibility of losing a potential client
that can bring more business to an ad agency.

11.  Advertising agency brings a good coordination
between the advertiser, itself, media and distributors.
 If coordination is proper, it will increase the sales of
the product.

12.  Advertising agency performs sales promotion. It helps
an advertiser to introduce sales promotion measures for
the dealers and consumers. This helps to increase the
sales of the product.

13.  Advertising agency helps its clients to solve their
marketing problems. It does so by conducting a
marketing research for them.

14.  It fixes the prices of the product,
 It determines the discounts,

15.  Advertising agency does the public relations (PR) work
for its clients. It increases the goodwill between its
clients and other parties like consumers, employees,
middlemen, shareholders, etc.

16.  Full service agencies
 A full service agency is one that provides a direct
relation to the Copyright, Artwork, Ad production,
Media planning etc

18.  Their basic interest is in the creation of the
advertisement or branding. Other ("full-service")
agencies offer design in conjunction with media
buying. Media agencies concentrate on media buying.

19.  They may specialize in certain functions (copy, art,
media), audiences (minority youth) or industries
(health, computers) or in a marketing communication
area (direct marketing, sales promotion, public relation)

20.  An In-House agency is a team within a company that
focuses on selling the company's product; they will
handle all aspects of the brand

22. A regular gathering of people for the purchase of
provisions like stock, and other commodities and area
or arena in which commercial dealing are conducted is
a place where buyers and sellers will meet to gathers in
order to purchasing and selling of goods or products

23.  Marketing services are the methods used in the over all
marketing plan of productions, pricing, promotion and
distribution

25.  They help in creating informative and innovative
communication message to attract new customers
 They help in understanding customers needs and tastes
 They provide employment opportunities for many
people
 They ensure better and improved provide customers
service
 They help in offering product choices
 They help in reducing marketing cost
 They help in matching the product with customers
needs

26.  The importance of marketing service consists of market
research, advertising, promotion and public relation
 Market research involves gathering statistical data to
developed organizations marketing strategy and plan
 Advertising and promotion focuses on communicating
information to the consumer as well as increasing
 Public relation deal with activities that build a strong and trust
worthy image a moung the public
 They help in product design and development
 They help in offering product choices

28.  Customer focus and concern
 Continuous innovation to find new ways of serving
customers
 Aims at customers retention and satisfaction
 Marketing service aims at building brand to companies
product or service
 Marketing service aims at competitive advantage

30. .Marketing research keeps informing the
organization about the changes in taste and
preference of consumer from time to time
.Its help in discovering new market for the
existing market
.Its greatly helpful in the improvement of the
quality of the product
.Marketing research is the continues process if it
is conducted regularity ,companies can achieve
wonderful marketing result

31. Its helps business units grow its activities
through creating good will in the market
and also enables a business units to earn
high profit
Its useful for the selection and training of
staff in the sales organization
Acts as sales booster as it establishes direct
relation with consumers there by knowing
there requirements

32.  Discovers the newlines of production in addition to
the existing one ……….

33. DESCRIPTION: Marketing research agencies
gives full description about the consumers it
describes there age sex, education, income, etc..
EVALUATION: Marketing research agencies
helps to evaluate the companies performance . It
finds out the customer reaction to the quality of
the product price, packaging, advertising, sales,
promotions, techniques , etc..

34. EXPLANATION: Marketing research agencies
gives explanations for all the marketing problems
it gives all the causes or reasons for the problem it
also tells how to solve the problem..
PREDICTIONS: Marketing research agencies also
gives predictions mean to forecast or guess about
the future it gives..

35. A predictions about the future sales, future
markets, opportunities , future risks , future
marketing , environment , future consumer
behavior etc..
 AID IN DECISION MAKING: Marketing
research agencies helps the marketing manager
to take decisions it provides al the concerned
data which is necessary to take decisions…..