This was a project which I completed for my Introduction to Marketing class for school. We were asked by the instructor to take a company and recreate the slogan and explain how it would effect the revenue. It was created using power point.

1. Morgan Lake
Marketing Consultant

2. Mission Statement
• OUR MISSION:
• To bring inspiration and innovation to every athlete in the
world
• If you have a body, you are an athlete
• Customers come to love our products, from shoes,
clothes, and other apparel

3. Competition: Adidas
Why is Adidas our main competitor:
 Good quality products
 One of the products they carry is high-top basketball shoes.
With cool designs, and comfortable soles these shoes speak to
all people, from kids to adults, and men to women. With adidas
speaking to all groups with different styles, and comfort ability
Nike, INC needs to step up there game with more styles to
appeal to all ages and burn Adidas.

4. Then, Now, Forever
Then
• Michael Jordan
wore these shoes
and gave them
creditability
Now
• Basketball stars
like LeBron James
wear Nike and still
give Nike awesome
creditability
Forever
• New Generation of
superstars will wear
Nike

5.  With new generations, comes the need for new pricing or consent sales to keep
customers buying the product.
New Generation= New Pricing
Lower Prices + New Generation Superstars = New customers
More Customers = Skyrocket Revenue
 When we sell basketball shoes using new generation of high profile players in the
NBA and NCAA combined with lower pricing or consent sales , we will gain new
customers/more customers, which in turn will sky rocket next years revenue

6. All over the world
 With Nike outlets all over the world and the right advertising
selling basketball shoes to the new generation will be a
Jordan Dunk.
 Footlocker, Big 5 sports, and other distributors of Nike basketball shoes
will also gain exposure with the new generations, which will also gain
more revenue for them.
 Consumer sales on the internet have skyrocketed through the roof
over the past decade. More people are buying over the internet
than ever before. With the right advertising and with younger
generations being more up to date with technology sells will
increase dramatically.

7. Superstars
 With superstars like Michael Jordan, LeBron James, and Kevin
Durant, Marketing and promoting basketball shoes have been and will
continue to be easy!
 Promoting basketball shoes can also be done with the right pricing.
When new styles coming out, we could use a sale every three months
at a buy one pair of basketball shoes, and receive the second pair half
regular price.

8. Then, Now, Forever