In this opening plenary, I talk about the story behind Humanise The Web, and the 3 main problems we face with our definitions of business "success" right now. I offer an alternative vision of success, and explore what a humanised approach might look like from an individual, business and governmental perspective.

1. Nathalie Nahai
Welcome!
Why Humanise The Web?

7. What brings you meaning?

8. What change do you want to
make in the world?

9. What are your values?

11. How is this relevant?

12. Our goals as businesses

13. Short term
profit ≠ Long term
gains

14. Problems with “success”
right now

15. 1. Too short-term

16. 1. Too short-term
• Campaign-based approach
• Tactics not strategy
• CRO quick wins
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17. 2. Too disconnected

18. 2. Too disconnected
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• ‘Users’ not ‘people’
• No holistic approach
• Little investment in long-term relationship

19. 3. No bigger sense of
social impact

20. 3. No bigger sense of social impact
• Fight for time & attention
• Disruptive engagement tactics (e.g. notifications)
• Effects of being constantly plugged in
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21. Today I want us to explore
a better way

22. What success should look like

23. 1. Long-term

24. 1. Long-term
• Iterative approach based on qualified feedback
• Understanding the entire customer experience
• Focus on UX optimisation, ethical CRO
• Ethical guidelines for product design
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25. 2. Connected

26. 2. Connected
• People not users
• Holistic tracking across multiple devices and
touch points (with consenting customers)
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27. 3. Empowering

28. 3. Empowering
• Enable people to more easily achieve their goals
• Neutral choice architecture
• Default opt-out for data sharing (you own your data)
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29. Why are we here?

30. A humanised approach

31. Tech should serve people
People shouldn’t serve tech

32. A humanised approach
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1 Long-term in our business vision

33. A humanised approach
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1 Long-term in our business vision
2 Connect with our customers as people

34. A humanised approach
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1 Long-term in our business vision
2 Connect with our customers as people
3 Empower them to live their ‘most possible’ life

35. What about our responsibility
as individuals?

36. We need to be conscious
in our actions

37. 1. Long-term

38. 1. Long-term
Assess how tech is impacting our:
• Wellbeing
• Productivity
• Relationships
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39. 2. Connected

40. 2. Connected
Ensure that our technology serves:
• Intimacy
• Sex
• Community
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41. 3. Empowering

42. 3. Empowering
Ensure that our technology serves:
• Personal growth
• Individual rights
• Collaboration
• Privacy
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43. It’s down to all of us

44. Businesses
Individuals
Government

45. Where do we start?

46. @NathalieNahai
Eva Pascoe
Founder,
CyberSalon
“We are all in it together”
Digital Futures

47. @NathalieNahai
Being Human:
The Psychology of Your Online Self
Dr Aaron Balick
Psychotherapist

48. @NathalieNahai
Dr Carsten Sørensen
Professor of DI, LSE
The Quanitifed Self
& Designing To Deceive
Chris Baraniuk
Science & Tech
Journalist

49. @NathalieNahai
Digital Mindfulness:
Creating Meaningful Digital Experiences
Dr Lawrence Ampofo
Director,
Semantica Research

50. @NathalieNahai
The Dark Net
Jamie Bartlett
Author,
The Dark Net

51. Robert Hudson
Psychotherapist
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Yvette Luhrs
Feminist
Pornographer
Martin Daubney
Journalist
Sex, Apps and Porn

52. The goal of this conference is not just to
explore stimulating ideas, but to come up with
business solutions to some of the biggest
challenges we’re facing
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Thought Experiment

53. @NathalieNahai
Humanise The Web
Nathalie Nahai
Author, Web Psychologist

54. I hope you enjoy the day!

55. Harness persuasive technology for good