Presentation on social media monitoring before the Puget Sound Market Research Forum on March 18, 2010

2. © Harris Interactive 2

3. © Harris Interactive 3

4. © Harris Interactive 4

5. © Harris Interactive 5

6. These are some of the results of The Harris Poll of 2,355
U.S. adults surveyed online between March 9 and 16,
2009 by Harris Interactive.
© Harris Interactive 6

7. So how effective is
Twitter?
50% of adults are not
convinced. Are they
wrong?
Are 32% of advertisers
laggards?
This LinkedIn Research Network/Harris Poll was conducted online within the United States between
June 24 and 26, 2009 among 2,025 adults (aged 18 and older) and between June 22 and 30, 2009,
among 1,015 advertisers (aged 18 and over).
© Harris Interactive 7

8. Social Media Support
Survey Support
This Clarabridge/ Harris Poll® surveyed 2,475 adults online between
November 19 and 23, 2009 by Harris Interactive and analyzed 239,644
documents representing nearly all of the social media mentions and online
postings taken from various sources on the Internet between June 1, 2009 and
November 30, 2009, via Clarabridge's text mining solution.
© Harris Interactive 8

9. Do you think SM is
relevant for Cisco?
Source: http://www.slideshare.net/lasandra5/ciscos-social-media-journey
© Harris Interactive 9

10. Linked Source: Accessed March 11, 2010:
© Harris Interactive 10

11. © Harris Interactive 11

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14. Article Link
© Harris Interactive 14