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1. Regus 1100 locations | 500 cities | 85 countries
Social Media Survey
Presented by: Name | Date: Date

2. Social Media - The Phenomenon
• In 2009 with social networking
accounted for 22% of all time spent
online
• While search engines attract 11.33%
of internet activity in the UK, social
networking accounts for a full 11.88%
of online activity
• The Regus survey shows that 40% of
companies globally have successfully
used social networks to find and
acquire new customers

3. Social Media- Regionally
• 5.5 million citizens in Denmark, 1.8
million of them are registered on
Facebook. This represents 34
percent of the entire population
• Danish Prime Minister Anders Fogh
Rasmussen made thorough use of
Facebook during his 2007 election
campaign, claiming more online
“friends” than his opponent in the
race, Helle Thorning Schmidt of the
Social Democrats
• Denmark is the first country in the
world to start utilizing social media to
increase its country's international
export opportunities and its citizens
career opportunities abroad

4. Social Media Survey- Main Findings
• Professional social networks have
become a mainstream tool for new
customer acquisition
• Smaller companies (44%) have found
this route particularly successful,
compared with medium companies
(36%) and large firms (28%)
• The main usage of social networks
made by companies worldwide (58%)
is keeping in touch with business
contacts. 54% of companies use
business social networking to join
special interest groups and the same
proportion (54%) use networks to
gather useful business information

5. Social Media Scepticism
• Sceptics by definition of our survey were: respondents who did not believe that
business social networking could become a significant prospecting or retention
tool
• The hardcore of sceptics (34%) do not believe business social networks will ever
be a significant method of reaching customers and prospects remains
• The U.S.A. showed lowest number of sceptics
• France showed the highest number of sceptics
Social Media Scepticism
50%
Percentage of Sceptical Respondents
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
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6. Social Media- Customer Acquisition
• Dell, which has far-more business than
consumer customers and considers itself
more a B2B rather than a B2C focused
company, claims that a recent social media
campaign generated $6m in new business.
The digital user journey through to point of
sale was comprehensive and the campaign
only ran on social media.

7. Social Media- Trends by Sector
• Over half of businesses (51%) employ social networks to organize,
manage or connect to customer groups
• However numbers vary between industries in this regard
Social Networks used to organize/manage/connect customer groups by Industry
Percentage of Companies in the Sector
70%
60%
50%
40%
30%
20%
10%
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