This document discusses tracking profit margins from mobile handset sales using business intelligence tools. It covers setting up reporting to analyze gross profit and margins by phone type, determining the profit contributed by hardware, plans and add-ons for each sale, and developing new cube-based reporting using a phone assignment warehouse to link devices and plans to individual customers for more detailed analysis of bundle profitability. Future enhancements proposed include interactive "what if" scenarios and commission reporting.

1. Advanced Reporting Topics
Tracking Handset Margins in BI
Sarah Tuff
Retail Management

4. Why?

5. ADD-ONS
ACCESSORIES AND
WARRANTY
SUBSIDY

6. RQ Set up
Reporting
New Developments

10. UNITS
GROSS PROFIT
MARGINS

11. Phone Classification:
Managing Inventory by “Phone Type”
! IPHONE
! SMART PHONE
! ANDROID
! WINDOWS
! RIM

12. • How much $$$ directly
shift from attached when a phone
Profit Per is sold?
Sale • Carriers starting to REQUEST
this data!
to
Profit Per
Device

15. What we really want to know is..
Ideal Combo
Frequency
Combinations
Benchmark

16. NEW PAW CUBE

17. Works with All Super Cube Sales
Linked Items in the PAW by
Measures
Mobile Number
Removed Dependency on
InvoiceID to Determine Combo Mobile Number In The Cube
Profit/Cost/Sales

19. What makes up Phone Profit..
Linked to Mobile Number
Hardware Device Associated to Mobile #
Term/Contract through PAW
Rate Plan
Spiff
Features Associated to Mobile #
outside PAW
Accessories Not linked to Mobile #
Warranty Not Linked to Mobile #

20. What makes up PAW Profit
Hardware Device Refunded Together
Term/Contract Joined By Mobile
From Price Sheet
Rate Plan
Spiffs

21. Future Additions
Features Associated to Mobile #
outside PAW
Accessories Not linked to Mobile #
Warranty Not Linked to Mobile #

22. RQ4 4.4 PAW Profit Features
① “What If?” Widget?
② * NEW * RQ Report using PAW Profit

26. Mobile Number in Cube

27. Mobile Number with Customer Name

28. Rate Plan Device Frequency

29. Rate Plan Term Device Mix

30. Bundle Profit

31. Demo Using BI

32. Webinar Schedule

34. Rate Plans Sold With Device

35. Rate Plans Sold With Device

36. Rate Plans Sold With Device

38. Grouped BY Term

39. Add In Performance Groups

42. Bundle Profit – PAW Profit

43. PAW Profit %

45. Which Employees?

46. What rate plans are they selling?

47. Commission

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