RetailTV is a system that distributes audio-video content to monitors installed inside and outside shops. It aims to communicate with customers through this new media channel, increasing brand equity and reducing advertising costs. Content can be targeted to different audiences and schedules customized for each monitor. The system allows interaction with customers and integration with CRM and e-commerce platforms.

1. RetailTV – overview
V5.0

2. RTV mission
communicate with customers,
on a new media channel,
increasing
brand equity and value,
reducing costs
of advertising and promotion
Page  2

3. RTVfeatures & benefits
video and info shown
on monitors installed
inside shops, or in
media selected outdoor
broadcast locations
Page  3

4. RTVfeatures & benefits
target media content
to different audiences
and shops (each target
monitor can follows its media
personalized schedule)
content
Page  4

5. RTVfeatures & benefits
distribute media
contents via internet
(no more DVDs to
cost produce and ship)
reduction
Page  5

6. RTVfeatures & benefits
control and execute
media contents
broadcast to all
monitors reinforce
control
Page  6

7. RTVfeatures & benefits
collect client’s
interactions and
interact analyze their feedbacks
with
clients
Page  7

8. RTVfeatures & benefits
shopping windows
become innovative
and interactive
traffic building tools branding
24x7
Page  8

9. RTVfeatures & benefits
no need for shop staff
to deal with monitors
or DVD players
focus on
selling
Page  9

10. RTVbenefits
Software as a no hw & sw cost & time
costs Service investment reductions to
reduction (SaaS)
architecture
needed to use
RTV
distribute
contents
customer
marketing live events interacton value added
innovation broadcasting (touchscreen
monitors)
services
customized dynamic customization
programming creation of and control of
targeting schedules for multiple soundtrack
each monitor monitor sets inside shops
remote smart
control & centralized
control of
monitors management
diagnostic contents
diagnostic
tool
of remote
monitors
Page  10

11. RTVtools
monitor (touchscreen or not) up to 60 inches and more,
video wall, loudspeakers, external kiosks, etc.
programming schedules, defined and customized by the
brand working with SW installed in our server farm
existing monitors can become touchscreen simply sticking
on their surface a special removable film.
touchscreen film (or an interactive bar) can be stuck to
shop windows that stayed active even after the store closes.
no software or hardware investments needed to use RTV
low impact on the existent retail infrastructure.
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12. RTVactions
distributes audio-video contents on line via web,
using monitors installed inside and outside
shops; monitors can be grouped as sets, e.g.
women, men, housecraft …
shows the list of local cool local events, allows
downloading brand’s soundtracks and contents
via bluetooth or wifi
allows customers, while in the shop, to enlist to
brand events as a guest, to get discounted tickets
and subscriptions, etc…
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13. RTVlive events
the standard schedule
(for some or for all schedules
monitors), can be resume
interrupted to allow when live
broadcasting of a live event ends
event
openings
catwalks
Page  13 concerts

14. RTVproximity marketing
multimedia contents can be downloaded
using bluetooth or wifi technologies on
iPhones iPads, or other smartphones or
tablets
customers can interact with monitors
using proximity sensors
interaction data can be utlized to select
contents, and for statistical data
collection and reporting
Page  14

15. RTVolfactory marketing
mixing essences and audio contents is a new
marketing instrument that improves
customer’s propensity to buy
diffusers can spread essences and perfumes
in different zones of the shop according to a
scheduled programme using the same audio-
video control functionalities
shop fragrances could be sold, offsetting
RTV costs with additional sales
Page  15

16. RTVCRM integration
RTV can be integrated with corporate CRM to:
grant access to exclusive
devoted services to special
customer segments (clubs,
concerts, events, theaters,
sport clubs, etc.)
allow customers to sign up
on CRM on a touchscreen
monitor and receive a grant more privileges
RFID badge; according to the sales
this badge allow their amount spent by customer
login when in the close in the shop or brand
proximity of monitors
increase
and
maintain
customer
loyalty
Page  16

17. RTVe-commerce integration
RTV  can be integrated with corporate e-commerce site to:
allow customers identify slow
while not in a shop, moving
to order products products in a
available in a shop, marking increase
selectable shop, them down, revenue
using an RTV and promote and
monitor. Products only to optimize
can be delivered at customers warehouse
customer’s premises, carring the
or collected in the brand loyalty
selected shop badge
Page  17

18. RTVtechnical architecture
control room service environment shops
content management
Shop 1
Shop 2
content scheduling server farm
Shop 3
Page  18

19. RTVcontrol room
main features:
• video conversion to HD/H264 format,
• server upload of multimedia contents,
• create, update, delete of monitors as retail network
changes over time,
• monitor clusters management according to client
metadata and business needs (es. by dept, by size, by
geographical area, by pos type, by pos language, etc…),
• programming schedule management (multimedia and
multisensorial sequencing, frequency of visualization,
etc…),
• programming schedule distribution to monitor clusters,
• programming schedule activation,
• remote monitor diagnostic tools.
all control room features are managed via web
Page  19

20. RTVpoint of sale controller
the RTV controller in every POS will:
• receives any change to programming schedules
relevant to the local monitors,
• checks that all required media contents are present on
its hard disk,
• in case of a missing media content RTV controller
downloads it from the central server farm.
• distributes programming schedules to local monitors,
• distributes to local monitors all media contents
needed to fulfill programming schedules,
• manages customer interaction in case of touchscreen
monitors.
Page  20

21. RTVadditional services
•marketing, advertising, and brand
image
consultancy •trade marketing
•olfactory marketing
•CRM, erp & e-commerce integration
•video
multimedia and •music
multisensorial •photos
contents production •marketing materials
•perfumes and essences
custom projects
Page  21

22. Ing. Fabio O. Bernardini
Managing Partner
mobile +39 338 3497750
fabio.bernardini@e-xperience.it
tel. +39 06 833 98 345
Page  22
il dominio www.e-xperience.it è sulle Google Apps 5.0 201106

23. RTVtechnical details
Back-up slides
Page  23

24. RTVfeatures
broadcast • trends, art, culture, music, entertainment and infor linked to
brand on LCD monitors installed inside brand’s retail outlets
facilitate • targeting contents to different audiences (each LCD monitor
can have its own programming schedule)
reduce costs • of audio-video contents distribution (no need to produce and
ship DVDs to retail outlets)
increase • speed and quality of contents distribution (using Internet
for delivery)
ensure • correct and synchronized broadcast of contents on the entire
retail network
focus • shop personnel on selling (no need to deal with LCD monitors)
transform • shopping windows into 24H interactive communication tools
collect • consumer’s interactions and its feedbacks
Page  24 enable • co-marketing (having the possibility to mix contents from
various sources)