Progressive Retail Marketing offers a wide range of marketing services including website design, digital advertising, social media management, coupons, in-store branding, inventory management, and promotional events. They have experience across multiple retail channels like grocery stores, club stores, and mass merchants. Their team of seasoned professionals can develop customized, cutting-edge marketing strategies proven to deliver results for any product.
Mobilize your Retail Customer Experience with iBeacons and Proximity Marketingjimwebster1
This presentation discusses the benefits of using iBeacon technology and Proximity Marketing solutions in the retail sector.
Retail Proximity Marketing is all about building powerful Customer Relationships through digital signage, mobile devices and location-based technologies, through which you can link any action to the behaviour of your customer.
Using Proximity Marketing allows retailers to give customers faster, more accurate access to the information, offers, promotions and marketing messages they want. The key to success with proximity marketing is making the engagement relevant to the context the customer is in – their location.
http://www.heartnewmedia.com/blog/entry/mobilize-your-retail-customer-experience-with-proximity-marketing
Palestra Marta Dalton no Fórum E-Commerce Brasil 2018Júlia Rondinelli
Ex-diretora de e-commerce da Coca Cola, Marta Dalton, palestrou sobre as estratégias do e-commerce B2B e as principais oportunidades do setor nos próximos anos.
Join digital commerce experts from Americaneagle.com and Mozu as they share strategies and best practices on how hyper-convenient and personalized user experiences can increase conversions and help your business thrive in 2015 and beyond.
Top 3 Ways to Better Connect with Mobile ShoppersMozu
Join Suzy Meriwether, Director of Product Marketing at Mozu, and Brandon Finch, Director of eBusiness at the Jelly Belly Candy Company as they share insights into the strategies behind a successful mobile experience.
Creating a customer centric customer experienceNosto
How do you create a customer-centric experience for your customers?
Last year, we launched our comprehensive guide on how to ace the customer experience by considering a number of key elements of the customer journey, all the way from finding the right item to it landing on your doorstep. Now, we're focusing on the top – how can you ensure customers find what they want, are presented with relevant products and information, and are reassured that what they're considering purchasing actually is the right thing for them? And how do these elements work together?
Mobilize your Retail Customer Experience with iBeacons and Proximity Marketingjimwebster1
This presentation discusses the benefits of using iBeacon technology and Proximity Marketing solutions in the retail sector.
Retail Proximity Marketing is all about building powerful Customer Relationships through digital signage, mobile devices and location-based technologies, through which you can link any action to the behaviour of your customer.
Using Proximity Marketing allows retailers to give customers faster, more accurate access to the information, offers, promotions and marketing messages they want. The key to success with proximity marketing is making the engagement relevant to the context the customer is in – their location.
http://www.heartnewmedia.com/blog/entry/mobilize-your-retail-customer-experience-with-proximity-marketing
Palestra Marta Dalton no Fórum E-Commerce Brasil 2018Júlia Rondinelli
Ex-diretora de e-commerce da Coca Cola, Marta Dalton, palestrou sobre as estratégias do e-commerce B2B e as principais oportunidades do setor nos próximos anos.
Join digital commerce experts from Americaneagle.com and Mozu as they share strategies and best practices on how hyper-convenient and personalized user experiences can increase conversions and help your business thrive in 2015 and beyond.
Top 3 Ways to Better Connect with Mobile ShoppersMozu
Join Suzy Meriwether, Director of Product Marketing at Mozu, and Brandon Finch, Director of eBusiness at the Jelly Belly Candy Company as they share insights into the strategies behind a successful mobile experience.
Creating a customer centric customer experienceNosto
How do you create a customer-centric experience for your customers?
Last year, we launched our comprehensive guide on how to ace the customer experience by considering a number of key elements of the customer journey, all the way from finding the right item to it landing on your doorstep. Now, we're focusing on the top – how can you ensure customers find what they want, are presented with relevant products and information, and are reassured that what they're considering purchasing actually is the right thing for them? And how do these elements work together?
Bricks + Mobile 2011 - Terrified Retailers Take ControlRemodista
The mobile in-store revolution: If Amazon is taking my customers what I can do about it? What’s working, what’s just hype, and what is coming?
•In this session we will cover how the mobile phone is being used today by consumers to aid their in-store purchasing process.
•We will discuss the in-store research renegades who are using bar code scanners and google search to find better deals while they’re in the store. Is all this gaming and check-in technology hype or valuable?
•How is mobile NFC technology going to impact the checkout process?
•Where does mCommerce fit into the store environment? Is anyone going to scan a QR code while standing in a store
Get to know why MySewingMall.com is the definitive go to site for all your sewing needs! Sellers and Buyers both benefit in this wonderful and unique marketplace.
Delivering end-to-end Customer ExperienceBoon Teck Ng
The most important reason why Customer Experience is important during this Experience Economy is it is the means to connect with your customers the way you feel about your brands
Proven Personalization Wins to Increase eCommerce RevenueDynamic Yield
Consumers expect shopping experiences that are tailored to them. That means 1:1 website personalization isn’t just cutting edge - it’s table stakes. This presentation outlines personalization strategies that are used by retailers all over the world.
B2B marketing is not just lead generation but also managing the customer life-cycle with result-oriented engagement tactics. Slideshow by Henri Syvänen, Avaus Marketing Innovations.
How can you create unconventional brand touch point for a wash care product brand in India ? Most important when you are tying up with high end luxury brands selling across the country ?
Panya Studios is a B2B eCommerce solutions company, enabling Brand.coms to grow sales with a content to commerce strategy using live streaming and gamification to drive up engagement and conversions.
Whitepaper | Zakelijke dienstverlening op zoek naar nieuwe business modellenDave Eman
De sector zakelijke dienstverlening staat voor een aantal belangrijke uitdagingen. Groei is niet meer
vanzelfsprekend, marges staan onder druk en klanten worden veeleisender. Om hier een antwoord op te
vinden is het noodzakelijk de organisatie efficiënter in te richten. Essentieel hierin is een goede ICToplossing
die inzicht geeft in de processen, en daarmee de basis legt voor nieuwe businessmodellen en
het leveren van toegevoegde waarde.
Bricks + Mobile 2011 - Terrified Retailers Take ControlRemodista
The mobile in-store revolution: If Amazon is taking my customers what I can do about it? What’s working, what’s just hype, and what is coming?
•In this session we will cover how the mobile phone is being used today by consumers to aid their in-store purchasing process.
•We will discuss the in-store research renegades who are using bar code scanners and google search to find better deals while they’re in the store. Is all this gaming and check-in technology hype or valuable?
•How is mobile NFC technology going to impact the checkout process?
•Where does mCommerce fit into the store environment? Is anyone going to scan a QR code while standing in a store
Get to know why MySewingMall.com is the definitive go to site for all your sewing needs! Sellers and Buyers both benefit in this wonderful and unique marketplace.
Delivering end-to-end Customer ExperienceBoon Teck Ng
The most important reason why Customer Experience is important during this Experience Economy is it is the means to connect with your customers the way you feel about your brands
Proven Personalization Wins to Increase eCommerce RevenueDynamic Yield
Consumers expect shopping experiences that are tailored to them. That means 1:1 website personalization isn’t just cutting edge - it’s table stakes. This presentation outlines personalization strategies that are used by retailers all over the world.
B2B marketing is not just lead generation but also managing the customer life-cycle with result-oriented engagement tactics. Slideshow by Henri Syvänen, Avaus Marketing Innovations.
How can you create unconventional brand touch point for a wash care product brand in India ? Most important when you are tying up with high end luxury brands selling across the country ?
Panya Studios is a B2B eCommerce solutions company, enabling Brand.coms to grow sales with a content to commerce strategy using live streaming and gamification to drive up engagement and conversions.
Whitepaper | Zakelijke dienstverlening op zoek naar nieuwe business modellenDave Eman
De sector zakelijke dienstverlening staat voor een aantal belangrijke uitdagingen. Groei is niet meer
vanzelfsprekend, marges staan onder druk en klanten worden veeleisender. Om hier een antwoord op te
vinden is het noodzakelijk de organisatie efficiënter in te richten. Essentieel hierin is een goede ICToplossing
die inzicht geeft in de processen, en daarmee de basis legt voor nieuwe businessmodellen en
het leveren van toegevoegde waarde.
Establishing An Online Presence - Coonamble Shire CouncilAndrew Cavallaro
The following presentation was delivered to businesses within the Coonamble Shire Council region in October 2016. Topics covered included:
- Planning for an online store
- Marketing an e-commerce store
- How to ensure you choose a platform that will best suit your needs
- Defining your target market and understanding what they want from a website
- Understanding the importance of online analytics
Leveraging Location Data to Build Consumer ProfilesPrecisely
Location can tell you much more than where somebody is. Analyzing a person’s location also delivers insights into who they are, what they like, and how they spend their time and money. Unlocking that level of detail requires accurate geographic data – and lots of it.
View this on-demand webinar as we discuss and demonstrate how points of interest (POIs) and mobile trace data can be combined to generate actionable insights for B2C marketers and ad agencies.
You will learn how to:
• Leverage location data and POIs to build consumer profiles, create audience segments, and inform ad deployment
• Use mobile trace data and POIs to measure how many consumers were exposed to a specific ad and then subsequently visited to the associated POI
• Analyze location history to build brand affinity and propensity profiles
• Expertise in Digital Marketing medium since 2003
• Over 5 million profiled UAE DATABASE which can be utilized for TARGET MARKETING
• Equipped with tools to MONITOR , MEASURE & MANAGE SMS campaigns
• Customized Marketing Solutions which is useful for BRAND MANAGERS to formulate strategies specific to Industry or brands.
Improve your revenue by engaging in true Sales Enablement. This can help you generate and close more leads, faster. Look for a Sales Enablement tool that provides you a 360 degree view of prospects and covers every aspect of sales and marketing including lead generation, demand generation, drip campaign, blogging and social media posting.
This presentation explains how investing in an integrated Marketing Automation and Sales Enablement solution can bring you more leads and close more sales.
How to Win the Big Bet on PersonalizationJake Borr
How often do you visit a site and are presented with content that does not pertain to your behavior and interests? While amusing at times, poorly personalized digital experiences can be frustrating for the end user, and reflect negatively on brand image.
Forrester research found that “Only 16% of marketers currently have the capability to capture customer intent and deliver real-time, behavior-based marketing across all channels.” While personalization’s slow adoption can be attributed to its perceived risk, <strong>personalization is a proven winner in terms of delivering greater engagement, sales uplift and repeat website visits
In this webinar, you will hear from Acquia and MRM on how to take the fear out of personalization, and how successful implementation can help your organization:
-Increase revenue from product recommendations
-Drive conversion rates with personalized call-to-actions (CTAs)
-Influence customer purchasing decisions
-Create a more consistent and engaging digital brand experience
Vizury's Demand Side Platform enables a marketer to chose Audiences & Display Inventory, Provide customized messaging options and campaign outcomes, all in a unified interface.
A guick overview of opportunities afforded to the current mobile marketer. Presented at the digital marketing show 2013 by Serge Milbank.
Presentation includes:
1. Overview of where most companies are in their mobile marketing journey
2. Planning realities in mobile: what is the immediate focus
3. Structuring a mobile marketing team and the relationship it needs to have with product development
4. Mobile Marketing channels outside of marketing: Organic search, Paid search, Mobile ad networks, Social media, Email marketing, Affiliates, Content marketing, Aggregators
5. Approaches to building up a mobile marketing channel strategy
6. Mobile and App marketing channels - outside of traditional channels
7. Crossing the divide between marketing ecosystems
8. Leveraging enablers in mobile
9. Social and the K Coefficient
10. The real challenge is cross platform activity
11. Fundamental shifts in mobile
dominating the digital realm - your trusted digital marketing company.pptxDigital Upward
digital upward stands out as the premier digital marketing company in Gurgaon, offering unparalleled expertise in driving online success for businesses. with a focus on innovative strategies and cutting-edge techniques, digital upward empowers brands to thrive in the digital landscape. from strategic seo and ppc campaigns to engaging social media strategies and captivating content marketing, we tailor our services to meet the unique needs of each client. partner with digital upward today and elevate your digital presence to new heights.
We represent the most successful platforms Globally in Africa.
Platforms that are innovative and add value to the digital advertising spectrum.
We focus on delivering value, insights and results.
Beginner's Guide to Digital Marketing.pptxHarshitha V
This is a comprehensive guide to digital marketing, covering the fundamentals, core channels, website optimization, data-driven marketing, and emerging trends.
Several strategies fall under the umbrella of digital marketing. Search engine Optimization (SEO) focuses on improving a website's visibility in search engine rankings, driving organic traffic and enhancing online presence. Pay-per-click (PPC) advertising involves placing ads on search engines or social media platforms, where advertisers only pay when users click on their ads. Social media marketing utilizes popular social media platforms to engage with audiences, build brand awareness and customer relationships. Content marketing involves creating and distributing valuable and relevant content to attract and retain customers.
By leveraging the power of digital marketing, businesses can expand their reach, build meaningful connections with their target audiences, and achieve remarkable growth.
Improve your revenue by engaging in true Sales Enablement. Sales Enablement can help you generate and close more leads, faster. Look for a Sales Enablement tool that provides you a 360 degree view of prospects and covers every aspect of sales and marketing including lead generation, demand generation, drip campaign, blogging and social media posting.
This presentation explains how investing in an integrated Marketing Automation and Sales Enablement solution can bring you more leads and close more sales.
Sales Enablement in a box: For all sales and marketing needs of an Enterprise
Prm 2
1. Product Marketing Services:
Progressive Retail Marketing offers a menu of marketing deliverables that can be individually
executed, strategically paired together, or customized in any way. With best in class services, PRM will provide a marketing
mix that has been proven to deliver results. Led by seasoned professionals, PRM is able to develop cutting edge marketing
strategies vital to industry demands and product longevity.
• Landing Page/Website Design
• Digital/Mobile Advertising Campaigns
• Digital Media Creation
• Social Media Management
• Digital/Mobile/FSI Coupons
• In-Store Branding
• In-Store Inventory Management
• Call Center Communications
• In-Store Demo’s
• Promotional Events
• Promotional Materials
2. Landing Page/Website Development & Hosting:
Alanding page is a home for your product and content on the internet. This single web page appears in
response to clicking on a digital advertisement, on a link, from a search engine optimized result online, or
any means of how we want to direct consumers to this page. The landing page is where we convert site
visitors to sales.
• Redirect and engage consumer
• Deliver concise product information
• Increase conversions
• Drive e-traffic
• Retarget visitors
• Data capture, reporting, and analytics
3. Digital, Mobile, & Social Media Advertising:
Mobile Advertising
• Banner Ad Creation
• Content, demographic, and
geographic targeting
E-Mail Direct Marketing
• Banner Ads and sponsorships
• Custom solo advertiser emails
• Email content and customer list
analysis, development, distribution, and
strategy
Digital Advertising
• Creation of dynamic display ad
campaigns specifically catered to
the execution of goals and
objectives for any marketing
need
• Create, target, deliver and
measure results of online display
ads
• Target by category, intent,
demography or geography
Social Media
• Creation and design of social
media accounts
• Targeted campaigns
• Content creation
• Cross platform integration
• Reporting and Analytics
4. Coupons:
Digital/FSI Coupons
• Publish digital coupons on sites for consumers
to print at home.
• Electronically save coupon offers directly to
their store loyalty cards from either their
mobile phone or while vising a retailers site
• FSI- Weekly publications, circulars or
circulation through ad placement
Mobile Coupons
• Promotional offers are instantly at the
fingertips of on-the-go customers.
• Using a smartphone, customers can manage
their grocery lists and select coupons
• Grocery List Management App’s designed
specifically for customers with smartphones
Social Network Integrated Coupons
• By integrating digital coupons into social media, brands can
connect with a vast population of shoppers looking to find
the right deals
Mobile App Distribution
• Deliver coupons through specific alternative coupon sites
5. In-Store Inventory Management/Merchandising:
Call Center Communications
• Contact with store personnel
• Inventory investigations with correction, pre-event sales
communications for awareness and action
Store Level Merchandising
• Continuity Programs
• Plan-o-Gram Audits
• POP Placement
• Product Resets
• IRC Placement, Sweepstakes
• Product Recalls
• Data Gathering
• Speed-To-Shelf Programs
• Mystery Shopping
• Inventory Adjustment/Verification
• Repackaging/Over labeling
• Broker Audits
• Detailed reporting
Merchandising can be the crucial element that makes or breaks the launch or retention of your product in stores.
Between getting your product from the back of the store to the shelves or making sure it is being stocked properly
and promptly, there are many elements that out of your control once your product is delivered to the store. GMS has
effective store level merchandising and call center solutions that will guarantee a boost in the store level
merchandising of your product.
6. In-Store Demo’s & Promo’s:
Promotional Materials
• Custom Demo Uniforms
• Recipe development
• Photography
• Design
• Deployment
In-Store Demos
• Product demonstrations
• Road shows
• Multi-product promotional (cross promotions)
• Creative consultation
• Event design and production
• Print production, fulfillment and shipping
• Training & incentive programs
• Detailed reporting
• Logistics
• Set up / tear down / transportation
• Staffing
Promotional Events
• Creative consultation
• Event design and production
• Print production, fulfillment and shipping
• Training & incentive programs
• Detailed reporting
In-store demo's and promotional events are a great way to showcase your product and offer the consumer a
personal experience with your product. From a simple promotional banner in the store to an all inclusive product
tasting experience at an in-store demo or road show, GMS will create and implement the perfect solution for your
product.
In-Store Branding
• Signage to increase impulse buying
7. Additional Marketing
QR/NFC Code Development and Execution
• Integrate coupons and product information
In-Theater Advertising
• On-screen, lobby signage, handouts, on-line and mobile placement
Contest/Sweepstake Development
• Build consumer awareness and engagement
Digital Television
At Home Advertising
• Print material custom inserts, single mailers, hangers, flyers
Traditional Media – Television/Radio and Print
• Productions and media placement
Direct Marketing
• Production and media placement short- and long form advertising
8. Retail Marketing
• Mass Merchants – Target, Walmart
– Landing Page/Digital Ads/Social Media
– In-Store Branding - Signage
– Coupons
– Demos
– In-Store Merchandising – Call Centers and Audit
• Club Stores – Sam’s, Costco
– Landing page/Digital Ads/Social Media
– Demo’s
• Grocer – Kroger, Safeway, etc
– Landing page/Digital Ads/Social Media
– In-Store Branding/Signage
– Coupons, yellow tag
