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Shell Oil has developed a digital communication plan to target US drivers and increase brand awareness, loyalty, and sales. The plan involves web marketing like banners and Google AdWords, maintaining a presence on social media platforms, developing a mobile app for locating gas stations and managing rewards, publishing internal and external blogs, and measuring results with tools like Google Analytics. The budget is $246,000 over 6 months to implement strategies like social media updates daily, blog posts daily/weekly, app updates weekly, and SEO optimization weekly.
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Google Adwords - Stand Out from the Crowd in 2014
Google search is used by 94% of Australians and is a very powerful tool in getting your business found by your prospective customers. Working your way up the Google rankings can take months and sometimes years but there is a quicker way – Google Adwords. Pay per click advertising in Google using Google Adwords can get your business found in a matter of minutes. In this session you will find out how you can use Google Adwords to your advantage, learn how to create an account and launch your first campaign. Hear from a Google Adwords qualified individual about the tips and tricks to get ahead of the competition, make the most of your advertising budget and get the cash register ringing! This session was designed for Adwords intenders, beginners and Adwords DIY’ers who want to get more bang for their buck from their advertising.
This session is part of the Capital Region Digital Enterprise program. For more information visit www.crde.com.au
This workshop was presented by Threesides Marketing www.threesides.com.au
E-commerce Marketing & advertising
Illustration of various types of Online marketing with examples.Slides talk about search engine marketing, display ads, affiliate marketing, lead generation marketing, native marketing, email marketing etc.
Proposal for digital marketing
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Digital Marketing Pepiras Technologies
Why Digital Marketing important We are a committed group of individuals designed to work for the welfare of pour clients. Our precise works and on-time-delivery of required outputs have made us the most captivating company to choose for.
Online Marketing - SEO
Golden Unicon is the No.1 Digital Marketing Company in Bangalore with advanced Digital Marketing techniques and also provides other Digital Marketing services.
Digital marketing intro. ,,
Golden Unicon is the No.1 Digital Marketing Company in Bangalore with advanced Digital Marketing techniques and also provides other Digital Marketing services.
Digital Marketing Company In Madurai
Golden Unicon is the No.1 Digital Marketing Company in Madurai. We do Web Design, Development, Digital Marketing, E-Commerce, Graphic Design, Corporate Videos & Logo Creation.
Digital marketing intro 2
Golden Unicon is the No.1 Digital Marketing Company in Bangalore with advanced Digital Marketing techniques and also provides other Digital Marketing services.
Digital marketing - Golden Unicon
Golden Unicon is the No.1 Digital Marketing Company in Bangalore with advanced Digital Marketing techniques and also provides other Digital Marketing services.
Digital Marketing Agency in Madurai.
Golden Unicon is the No.1 Digital Marketing Company in Madurai. We do Web Design, Development, Digital Marketing, E-Commerce, Graphic Design, Corporate Videos & Logo Creation.
Digital marketing - Golden Unicon
Golden Unicon, Digital Solutions, Website Design, Website Development, Hosting, Best Digital Marketing Company in Bangalore, Best Social Media Company in Bangalore,
Digital Marketing Company In Madurai.
This document outlines Golden Unicon's digital marketing services which include organic marketing through SEO, social media marketing and content creation as well as paid marketing through Google AdWords and Facebook/Instagram ads. The goals are to promote clients' websites and brands online, reach target audiences, and generate qualified leads. Services proposed include organic strategies, paid search and display ads, social media ads, and optional international marketing. Key activities outlined are link building, social sharing, blog posts, videos, and tracking/optimization of campaigns. Benefits to clients include increased online visibility, new customer acquisition, and data-driven marketing strategies.
Tips for a Successful Shampoo Marketing Strategy
Tips for A Successful Shampoo Marketing Strategy · Tip 1: Understand Your Target Market · Tip 2: Leverage Co-Branding · Tip 3: Utilise Gift-With-Purchase Promos.
Seo-sem combined strategy
The document discusses various digital marketing solutions and analytics tools provided by ADP to automotive dealerships. It highlights features like search engine optimization, paid search advertising, display advertising, website analytics, lead management, and tools for online financing, video hosting, email marketing, live chat, and more. The goal is to help dealers engage online customers and drive higher conversion rates throughout the car buying process.
Google Grants for Nonprofits
Carl Larson of Seattle Search Network shares how organizations with 501(c)(3) status can get up to $10,000 per month free Adwords advertising through Google Grants.
Similar to Shell nmdl1 (20)
Digital Marketing MBA 2nd Year Marketing Specialisation Unit - 3 AKTU
Digital Marketing MBA 2nd Year Marketing Specialisation Unit - 3 AKTU
Shell nmdl1
- 1. Shell Oil Digital Communication Plan Kayla Sheehy
- 2. Goals •Target an audience of US men and women who own a vehicle and valid driver’s license •Increase awareness (online visibility) •Create brand loyal customers •Increase both fuel & merchandise sales
- 3. Web Marketing •Banners –Target auto sites (Ford, GM, AutoTrader, CarMax) •Google AdWords •SEO –Keywords: Gas stations, gas card, etc.
- 4. Social Media •Platforms –Facebook –Twitter –Instagram •Create a uniform look & feel •Be informative & a good resource to our following
- 5. Mobile App •Gas station locator •Customer rewards •Easy payment method –(App would contain your Shell Gas Card information)
- 6. Blogs •Internal Blog –Updated by Shell’s PR team •Company news •Press releases •Any other official news released from Shell directly •External Blog –Unofficial •Engage with customers (discuss topics happening in the industry) •Customer reviews
- 7. Evaluating the Campaign •Areas to measure –Website traffic –New card users –App downloads –Company sales •Tools –Google Analytics
- 8. Time Line •Mobile –Updated weekly •Blogs –Updated daily •Social Media –Updated daily •SEO –Updated weekly
- 9. Budget $250.00 an hour for agency contribution $250.00 x 960 hours = $246,000 for 6 mo. Campaign (including AdWords) Mobile Bloggers Social Media 12 hrs. per week x 24 wks. = $72,000 5 hrs. per week x 24 wks. = $30,000 5 hrs. per week x 24 wks. = $30,000 Web/AdWords $3,500 per week x 24 wks. = $84,000 Other Services (planning, creation, admin., etc.) 5 hrs. per week x 24 wks. = $30,000
- 10. Why Will It Work? Using a variety of digital marketing tools and platforms will appeal to different ages and genders within our target audience. Increased online visibility and customer participation will ultimately lead to increased sales and profit for the company.