Progressive Insurance launched a $1.6 million campaign called "Your Home Away From Home" targeting newly independent young adults to promote financial independence and a safe, helpful environment. The campaign utilized social media, mobile apps, websites, geo-targeting, and events over 2 years to boost awareness, traffic, and customers among its target market by 25-30%.

1. Progressive Insurance
Your Home Away From Home

2. Company Background
• Founded in 1937
• One of the largest providers of car insurance
in the United States
• Provides car insurance internationally
• Using innovative methods to make insurance
accessible and convenient

3. Target Audience
• Newly independent young adults

4. Campaign
• Progressive Insurance: Your Home Away
From Home
– Financial independence
– Creating a safe and helpful environment

5. MeasuringSuccess
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Mobile
Website
Geo-Targets
Increase in customers

6. Tools& Tactics
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Instagram
Facebook
Twitter
Website
PR Events
Internet Marketing

7. Budget
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Overall: $1.6 million
Social Media: $50,000
Mobile: $400,000
Adwords: $200,000
Website development: $400,000
Events/PR: $500,000
Other: $100,000

8. Goals
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Boost traffic: 30%
Increase awareness
Enhance customer relationships
Target Market Customer Increase: 25%

9. Theme
• Emotional appeal
• Home Away From Home
• Becoming independent

10. Timeline
• Before, during& after measurement
• 2 years