PepsiCo provided guidance for 2019, noting organic revenue growth of 4% but a 1% decline in core constant currency EPS due to higher net capital spending and lapping prior year gains. The company outlined priorities to become faster, stronger, and better through initiatives like increasing consumer centricity, transforming costs and capabilities with technology, and further integrating sustainability. Long-term goals include 4-6% organic revenue growth, core operating margin expansion, high-single digit core EPS growth, and increasing core net ROIC.
A new product development for the brand Pepsico is created in order to create a product which is more healthier than the current product range of snacks & other eateries of Pepsico.
A new product development for the brand Pepsico is created in order to create a product which is more healthier than the current product range of snacks & other eateries of Pepsico.
As part of our Advertising & Digital Marketing module, we curated this campaign for the world-renowned alcohol brand - Heineken.
In order to target women, an audience that is currently avoiding drinking Heineken because of its bitter taste, we introduced the idea of a sweet, vanilla flavored Heineken beer. The purpose of our advertising campaign was to introduce this new product during Christmas season and to strengthen Heineken’s global position.
Prism has been hired by IFFCO the leading FMCG company iin the MENA region to create and manage their branding guidelines for the group company as well as for all the subsidiaries as well. we also manage their social media and brand development strategies. for more of our work please visit www.prism-me.com
Product Launch - ON Running Marketing Plan Senka Švraka
The purpose of this Case Study was to analyze running shoe competition on the Croatian market due to the product launch of the ON Running brand. Initially, this Case Study was made for the second phase of a job interview which ended up without a job offer. This Case Study shows that the Croatian market is saturated which mainstream brands of running shoes (Adidas, Nike), and it is a quite large opportunity for brand specialized in the category of Running Shoe.
What if Coca Cola launches a brand into the market which is yet to be tapped and what effect it will have on its Product Life Cycle? Positioning plays a very important role in creating that niche image in peoples mind. And with host of digital activities it can do wonders. See How in this ppt.
Lululemon is one of the leading brands in the performance fitnesswear industry. However, due to PR gaffe involving a recall of one of their product lines, their fast growth almost halted to a standstill in 2014.
This case presentation examines the scenario and suggests directions Lululemon can pursue in the wake of this event to restart its momentum and fend off the increasing competition in its industry.
Evolve - the evolution of shoes | BSG - Business Strategy Simulation GameSabrina Bruehwiler
MBA: Strategic Decision Making - Business Strategy Simulation Game
Our vision: https://www.youtube.com/watch?v=FPMPJ40Y4NI
My Team:
Uzi Niazi https://www.linkedin.com/in/uziniazi/
Louise Porter https://www.linkedin.com/in/louise-porter-2542245b/
Also look at my article about how to improve the Business Strategy Simulation Game on our Octalysis Gamification Blog: http://blog.octalysisgroup.com/2017/08/how-to-make-a-boring-simulation-exciting-with-octalysis/
Evolve's vision is to be the global leader of branded footwear, offering the widest choice of ethically produced and stylishly designed shoes for ultimate performance.
We enable people worldwide to express their individuality. Our global appeal, efficient manufacturing facilities and focus on understanding our customers changing needs, delivers a truly differentiated business model.
This is my final project for MBA marketing principles in PDF form , your comments are valuable to upgrade and improve it
Marketing plan for an existing product in the market of 1 year age and we need to boom the revenues of this product studying all the tactics and actions to be taken within the coming 2 years to boom the market share from 2 % to 10 % within 2 years time frame
As part of our Advertising & Digital Marketing module, we curated this campaign for the world-renowned alcohol brand - Heineken.
In order to target women, an audience that is currently avoiding drinking Heineken because of its bitter taste, we introduced the idea of a sweet, vanilla flavored Heineken beer. The purpose of our advertising campaign was to introduce this new product during Christmas season and to strengthen Heineken’s global position.
Prism has been hired by IFFCO the leading FMCG company iin the MENA region to create and manage their branding guidelines for the group company as well as for all the subsidiaries as well. we also manage their social media and brand development strategies. for more of our work please visit www.prism-me.com
Product Launch - ON Running Marketing Plan Senka Švraka
The purpose of this Case Study was to analyze running shoe competition on the Croatian market due to the product launch of the ON Running brand. Initially, this Case Study was made for the second phase of a job interview which ended up without a job offer. This Case Study shows that the Croatian market is saturated which mainstream brands of running shoes (Adidas, Nike), and it is a quite large opportunity for brand specialized in the category of Running Shoe.
What if Coca Cola launches a brand into the market which is yet to be tapped and what effect it will have on its Product Life Cycle? Positioning plays a very important role in creating that niche image in peoples mind. And with host of digital activities it can do wonders. See How in this ppt.
Lululemon is one of the leading brands in the performance fitnesswear industry. However, due to PR gaffe involving a recall of one of their product lines, their fast growth almost halted to a standstill in 2014.
This case presentation examines the scenario and suggests directions Lululemon can pursue in the wake of this event to restart its momentum and fend off the increasing competition in its industry.
Evolve - the evolution of shoes | BSG - Business Strategy Simulation GameSabrina Bruehwiler
MBA: Strategic Decision Making - Business Strategy Simulation Game
Our vision: https://www.youtube.com/watch?v=FPMPJ40Y4NI
My Team:
Uzi Niazi https://www.linkedin.com/in/uziniazi/
Louise Porter https://www.linkedin.com/in/louise-porter-2542245b/
Also look at my article about how to improve the Business Strategy Simulation Game on our Octalysis Gamification Blog: http://blog.octalysisgroup.com/2017/08/how-to-make-a-boring-simulation-exciting-with-octalysis/
Evolve's vision is to be the global leader of branded footwear, offering the widest choice of ethically produced and stylishly designed shoes for ultimate performance.
We enable people worldwide to express their individuality. Our global appeal, efficient manufacturing facilities and focus on understanding our customers changing needs, delivers a truly differentiated business model.
This is my final project for MBA marketing principles in PDF form , your comments are valuable to upgrade and improve it
Marketing plan for an existing product in the market of 1 year age and we need to boom the revenues of this product studying all the tactics and actions to be taken within the coming 2 years to boom the market share from 2 % to 10 % within 2 years time frame
__Cara Menggugurkan Janin Dalam Kandungan 3 Jam Bersih Tuntas Tanpa Kuret Secara Aman Dari Usia Kehamilan 1 – 7 Bulan.
Obat Penggugur Kandungan BPOM yang dijual di Apotik Cytotec dan Gastrul yaitu obat penggugur kandungan ampuh yang direkomendasi oleh Alodokter dan Halodoc sebagai obat aborsi manjur. Obat cytotec misoprostol 200mcg sangat ampuh untuk menggugurkan janin kuat (Bandel) bergaransi dijamin tuntas 100%.__
#UNTUK MENDAPATKAN OBAT ABORSI ASLI 087776558899
__Cara gugurkan kandungan awal kehamilan di luar nikah, cara menggugurkan kandungan usia 5 bulan dengan alkohol, anak luar nikah, secara alami dan cepat dalam 1 hari, cara menggugurkan janin di luar kandungan secara alami, Cara menggugurkan kandungan dengan paramex, feminax, cara menggugurkan kandungan dengan cepat selesai dalam 24 jam secara alami buah buahan yang masih gumpalah darah, hitungan hari.__
Selain itu, ini juga dapat dikerjakan jika memang benar-benar ada abnormalitas janin yang menyebabkan janin lepas dari kandungan. Dan di posting ini kali kami akan menjelaskan 4 cara menggugurkan kandungan dan percepat haid, Dengan Paramex, Dengan Paracetamol, Dengan Alkohol dan berikut penuturannya.
Obat MENGGUGURKAN kehamilan Kuat dengan cepat selesai dalam waktu 24 jam secara alami – Cara Menggugurkan Kandungan Usia Janin 1, 2, 3, 4, 5, 6, 7, 8 Bulan Dengan Cepat Dalam Hitungan jam Secara Alami.
Obat Penggugur Kandungan untuk Ibu Menyusui di Apotik dan Harganya Cara Menggugurkan Kandungan atau Aborsi Medis Dengan Pil Cytotec 200mg Misoprostol adalah salah satu Obat Penggugur Kandungan Di Apotik Paling Ampuh yang tidak dijual secara Umum, ( Tips dan Cara Gugurkan Kehamilan Kuat 1-8 Bulan dengan Cepat Dalam Hitungan Jam secara Alami ) dari Janin usia 1 Bulan, 2 Bulan, 3 Bulan, 4 Bulan, 5 Bulan, 6 Bulan, 7 Bulan, 8 Bulan sangat mudah diatasi dengan Obat Aborsi Cytotec Misoprostol Asli 100% Berhasil TUNTAS.
Cara Menggugurkan Kandungan Ektopik Atau Hamil Di Luar Nikah "087776"558899"Obat Cytotec
UNTUK MENDAPATKAN OBAT ASLI : 087776558899
Cara Menggugurkan Janin Dalam Kandungan 3 Jam Bersih Tuntas Tanpa Kuret Secara Aman Dari Usia Kehamilan 1 – 7 Bulan.
Obat Penggugur Kandungan BPOM yang dijual di Apotik Cytotec dan Gastrul yaitu obat penggugur kandungan ampuh yang direkomendasi oleh Alodokter dan Halodoc sebagai obat aborsi manjur. Obat cytotec misoprostol 200mcg sangat ampuh untuk menggugurkan janin kuat (Bandel) bergaransi dijamin tuntas 100%.__
#UNTUK MENDAPATKAN OBAT ABORSI ASLI 087776558899
__Cara gugurkan kandungan awal kehamilan di luar nikah, cara menggugurkan kandungan usia 5 bulan dengan alkohol, anak luar nikah, secara alami dan cepat dalam 1 hari, cara menggugurkan janin di luar kandungan secara alami, Cara menggugurkan kandungan dengan paramex, feminax, cara menggugurkan kandungan dengan cepat selesai dalam 24 jam secara alami buah buahan yang masih gumpalah darah, hitungan hari.__
Selain itu, ini juga dapat dikerjakan jika memang benar-benar ada abnormalitas janin yang menyebabkan janin lepas dari kandungan. Dan di posting ini kali kami akan menjelaskan 4 cara menggugurkan kandungan dan percepat haid, Dengan Paramex, Dengan Paracetamol, Dengan Alkohol dan berikut penuturannya.
Obat MENGGUGURKAN kehamilan Kuat dengan cepat selesai dalam waktu 24 jam secara alami – Cara Menggugurkan Kandungan Usia Janin 1, 2, 3, 4, 5, 6, 7, 8 Bulan Dengan Cepat Dalam Hitungan jam Secara Alami.
Obat Penggugur Kandungan untuk Ibu Menyusui di Apotik dan Harganya Cara Menggugurkan Kandungan atau Aborsi Medis Dengan Pil Cytotec 200mg Misoprostol adalah salah satu Obat Penggugur Kandungan Di Apotik Paling Ampuh yang tidak dijual secara Umum, ( Tips dan Cara Gugurkan Kehamilan Kuat 1-8 Bulan dengan Cepat Dalam Hitungan Jam secara Alami ) dari Janin usia 1 Bulan, 2 Bulan, 3 Bulan, 4 Bulan, 5 Bulan, 6 Bulan, 7 Bulan, 8 Bulan sangat mudah diatasi dengan Obat Aborsi Cytotec Misoprostol Asli 100% Berhasil TUNTAS.
Cara Menggugurkan Kandungan dan Percepat Haid, Cara Menggugurkan Kandungan Dan Percepat Haid yang Aman Secara Klinis. Menggugurkan kandungan ialah satu tindakan yang nista karena dipandang hilangkan nyawa calon bayi. Tetapi demikian, menggugurkan kandungan dapat menjadi legal atau dibolehkan bila terjadi beberapa kasus tertentu yang mewajibkannyauntuk digugurkan karena argumen klinis.Mirip contoh: si ibu yang mempunyai penyakitkronis yang bila dipaksa melanjutkan kehamilan maka mencelakakan nyawa si ibu.Cara menggugurkan kandungan adalah suatu hal tindakan yang sudah dilakukan untuk akhiri kehamilan yang tidak di harap (aborsi).
Cara Menggugurkan Kandungan Dengan Obat Penggugur Kehamilan Atau Obat Aborsi Cara Menggugurkan Kandungan Dengan Obat Penggugur Kandungan Adalah mungkin salah satu cara yang di anggap seseorang tepat, karena beberapa faktor alasan tertentu. Padahal Gugurkan kehamilan memiliki tingkat resiko yang lumayan tinggi apabila penggunaan Obat Aborsi atau yang sering di kenal dengan obat Cytotec, Baik 200 mcg Atau 200 mcg
This Powerpoint is meant to accompany the PepsiCo Q3 2013 Earnings Call.
Financial Highlights
• Year-to-date and expected full-year organic1 revenue growth in line with long-term target • Each of the four business units achieved positive net price realization in the quarter
• Core1 gross margin up 70 bps in the quarter and 105 bps year to date
• Productivity on track
• Year-to-date management operating cash flow (ex-items)1 of $5.5 billion, up 12 percent year-over-year; returned $4.6 billi
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Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
2. 2
This presentationshould be viewed in conjunction with PepsiCo’s webcast presentationat the Consumer Analyst Group of New York Conference on February 20, 2019.
Safe Harbor Statement
Statements in this communication that are “forward-looking statements,” including our 2019 guidance and long-term goals, are based on currently available information,
operating plans and projections about future events and trends. Terminology such as “aim,” “anticipate,” “believe,” “drive,” “estimate,” “expect,” “expressed confidence,”
“forecast,” “future,” “goal,” “guidance,” “intend,” “may,” “objective,” “outlook,” “plan,” “position,” “potential,” “project,” “seek,” “should,” “strategy,” “target,” “will” or similar
statements or variations of such words and other similar expressions are intended to identify forward looking statements, although not all forward looking statements contain
such terms. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from those predicted in such forward looking
statements. Such risks and uncertainties include, but are not limited to: changes in demand for PepsiCo’s products, as a result of changes in consumer preferences or otherwise;
changes in laws related to the use or disposal of plastics or other packaging of PepsiCo’s products; changes in, or failure to comply with, applicable laws and regulations;
imposition or proposed imposition of new or increased taxes aimed at PepsiCo’s products; imposition of labeling or warning requirements on PepsiCo’s products; PepsiCo’s ability
to compete effectively; failure to realize anticipated benefits from PepsiCo’s productivity initiatives or operating model; political conditions, civil unrest or other developments
and risks in the markets where PepsiCo’s products are made, manufactured, distributed or sold; PepsiCo’s ability to grow its business in developing and emerging markets;
uncertain or unfavorable economic conditions in the countries in which PepsiCo operates; the ability to protect information systems against, or effectively respond to, a
cybersecurity incident or other disruption; increased costs, disruption of supply or shortages of raw materials and other supplies; business disruptions; product contamination or
tampering or issues or concerns with respect to product quality, safety and integrity; damage to PepsiCo’s reputation or brand image; failure to successfully complete, integrate
or manage acquisitions and joint ventures into PepsiCo’s existing operations or to complete or manage divestitures or refranchisings; changes in estimates and underlying
assumptions regarding future performance that could result in an impairment charge; increase in income tax rates, changes in income tax laws or disagreements with tax
authorities; PepsiCo’s ability to recruit, hire or retain key employees or a highly skilled and diverse workforce; loss of, or a significant reduction in sales to, any key customer;
disruption to the retail landscape, including rapid growth in hard discounters and the e-commerce channel; any downgrade or potential downgrade of PepsiCo’s credit ratings;
PepsiCo’s ability to implement shared services or utilize information technology systems and networks effectively; fluctuations or other changes in exchange rates; climate change
or water scarcity, or legal, regulatory or market measures to address climate change or water scarcity; failure to successfully negotiate collective bargaining agreements, or strikes
or work stoppages; infringement of intellectual property rights; potential liabilities and costs from litigation, claims, legal or regulatory proceedings, inquiries or investigations;
and other factors that may adversely affect the price of PepsiCo’s publicly traded securitiesand financial performance.
For additional information on these and other factors that could cause PepsiCo’s actual results to materially differ from those set forth herein, please see PepsiCo’s filings with the
Securities and Exchange Commission, including its most recent annual report on Form 10-K and subsequent reports on Forms 10-Q and 8-K. Investors are cautioned not to place
undue reliance on any such forward-looking statements, which speak only as of the date they are made. PepsiCo undertakes no obligation to update any forward-looking
statements, whether as a result of new information, future events or otherwise.
Non-GAAP Information
Please refer to the “Investors” section of PepsiCo’s web site at www.pepsico.com under the heading “Events and Presentations” to find a reconciliation of any non-GAAP financial
measures and definitions of non-GAAP financial measures.
SafeHarborStatement& Non-GAAPInformation
3. 3
Consumer-
centric company
Accelerated
investment
Holistic cost
management
to drive
savings to
reinvest
Leadership
behaviors
to drive
growth
Integrate
Purpose into
our business
strategy One PepsiCo,
winning
locally and
globally
enabled
Accelerated topline
growth and
unleashed potential
of the organization
Superior
operating
capabilities enabled
by data and
technology
+4-6%
Organic revenue growth
+20-30 bps
Core operating
margin expansion
HSD
Core constant currency
EPS growth
Increasing
Core net ROIC
Long-Term Goals
Today’s Discussion: Good to Great
PepsiCo provides guidance on a non-GAAP basis as the Company cannot predict certain elements which are included in reported GAAP results, including the impact of foreign exchange and commodity mark-to-market adjustments. Organic revenue, core operating margin,
core constant currency EPS and core net ROIC are non-GAAP financial measures. Please refer to the “Investors” section of PepsiCo’s website at www.pepsico.com under the heading “Events and Presentations” to find the reconciliation of GAAP and non-GAAP information and
definitions of non-GAAP financial measures.
4. 4
Compete in
attractive
categories
Leading brands
and broad product
portfolio
Well-developed
geographic
footprint
Strong, relevant
capabilities
Large scale
that enables efficient
operations
Highly engaged
associates
and a winning
culture
Strong Foundation
5. 5
Strong Financial Performance
3.8% avg.
Organic revenue growth
+160 bps
Core operating margin
expansion
9% avg.
Core constant currency
EPS growth
+9.5 pps.
to 24.8%
Core net ROIC
9% CAGR
Dividends per
share
$45B
Cumulative cash returned
to shareholders
Since 2012…
Six-year average reported net revenue growth was flat. Six-year reported operating margin increased 130 bps. Six-year average reported EPS growth was 25%. Organic revenue, core operating margin, core constant currency EPS and core net ROIC are non-GAAP financial
measures. Please refer to the “Investors” section of PepsiCo’s website at www.pepsico.com under the heading “Events and Presentations” to find the reconciliation of GAAP and non-GAAP information and definitions of non-GAAP financial measures.
7. 7
by being more consumer-centric and accelerating investment
for topline growth and winning in the marketplace
Broaden our portfolios
to win locally in
convenient foods and
beverages
Fortify our
North American
businesses
Accelerate international
expansion,
with disciplined focus on
‘right-to-win’ markets
Priorities
Faster
11. 11
Accelerate Growth in Our Markets
Fortify North America
Accelerate International
Invest to sustain FLNA growth and leadership
Invest in Stronghold and Battleground markets
Compete ‘smartly’ in Challenger markets
Strengthen NAB to grow with the market
Deploy FLNA playbook in developed markets
Scale key D&E markets
13. 13
Drive savings through
holistic cost
management to reinvest
to win in the marketplace
Develop and scale core
capabilities globally through
technology
Build differentiated talent
and culture
Priorities
Stronger
by transforming our costs, capabilities and culture
14. 14
Transforming Cost, Capabilities and Culture
MORE-AGILE,
FASTER TO
ADAPT
Win in the
Marketplace
Talent-, Data-, and
Technology-Enabled
LEANER, MORE-EFFICIENT
STRONGER
IN KEY
CAPABILITIES
15. 15
Holistic Cost Approach, Consistent Framework and Philosophies
• Local affordability first
• Simplify and standardize
• Multi-functional collaboration
• Not all capabilities / costs are equal
• Relentlessly automate
• Merge best of old and new PEP
Redesign work
Increase ROI
of commercial investments
Reduce non-labor costs
Increase utilization
of assets
Cost Framework Cost Philosophies
16. 16
Pursue Savings Across the Entire Business
Operating Model Global Business Services Marketplace Execution
Optimized Network Real EstateTechnology Utilization
17. 17
New Capabilities, Enabled by Technology
• Consumer Intimacy
• Indispensable Brand-Building
• Impactful Science- and Design-Led Innovation
• Omni-Channel Point-of-Choice Excellence
• End-to-End Supply Chain Agility
18. 18
+ More-targeted, effective consumer-facing execution
+ More personalized communication
+ Real-time optimization decisions
+ Unified understanding of consumers and shoppers
+ Demand Accelerator capabilities expansion
+ Trade spend efficiency and effectiveness
Integrated Consumer Data
Platform
Individual-Based Media/
Marketing Approach
Iterative ROI Engine
Omni-channel Insights
Category Management 2.0
Personalized Pricing
1
2
3
4
5
6
Example: Building Consumer Intimacy Capabilities in the U.S.
19. 19
Agile Network supplies that
marketplace efficiently & flexibly
across products and channels
Marketplace Advantage services
those needs precisely and
profitably across points of choice
Consumer Intimacy creates
requirements based on personal
snacking & shopping needs
Example: Utilizing End-to-End Value Chain Approach in FLNA
Integrated Planning
20. 20
Change the Organization Change the Culture
Build Differentiated
Talent and Capabilities
Become a Stronger, More-Agile and More-Capable Company
21. 21
Priorities
Agriculture Water Packaging Product
Better
by continuing to integrate purpose into our business strategy
and doing even more for the planet and our people
22. 22
Organic Revenue
Growth
Net Capital
Spending
Higher Core Effective Tax Rate
Lapping 2018 Strategic Asset Sale and Refranchising Gains
Incremental/Accelerated Investment
4%
2019 Guidance
Considerations
-1% $4.5B
Core Constant
Currency EPS
Performance
PepsiCo provides guidance on a non-GAAP basis as the Company cannot predict certain elements which are included in reported GAAP results, including the impact of foreign exchange and commodity mark-to-market adjustments. Organic revenue and core constant
currency EPS are non-GAAP financial measures. Please refer to the “Investors” section of PepsiCo’s website at www.pepsico.com under the heading “Events and Presentations” to find the reconciliation of GAAP and non-GAAP information and definitions of non-GAAP
financial measures.
23. 23
Faster Stronger Better
+4-6%
Organic revenue growth
+20-30 BPS
Core operating
margin expansion
HSD
Core constant currency
EPS growth
Increasing
Core net ROIC
Long-Term Goals
PepsiCo provides guidance on a non-GAAP basis as the Company cannot predict certain elements which are included in reported GAAP results, including the impact of foreign exchange and commodity mark-to-market adjustments. Organic revenue, core operating margin,
core constant currency EPS and core net ROIC are non-GAAP financial measures. Please refer to the “Investors” section of PepsiCo’s website at www.pepsico.com under the heading “Events and Presentations” to find the reconciliation of GAAP and non-GAAP information and
definitions of non-GAAP financial measures.
Summary: Good to Great