Kellogg's is the global leader in cereal and convenience foods. It aims to provide nutritious, high-quality products and grow its business through innovation, strengthening key markets, cost reductions, and global expansion. In the cereal industry, Kellogg's faces competition from General Mills and other major players, and threats from private label brands and price competition. Kellogg's Cocoa Krispies cereal targets children ages 8-11 and aims to strengthen its market position through mass advertising, promotions, and colorful packaging that appeals to kids.

1. Like Coco the monkey we sing the praises of the chocolatey cereal

3. Kellogg’s Marketing Strategy and Marketing Plans

7. Kellogg’s SWOT Analysis

12. Market Analysis

14. Cereal Industry Volume Sales for Presweet Cereal

17. Competitive Analysis

20. High Low PRICE/ QUALITY /IMAGE PRODUCT LINE/MANUFACTURING MIX Strategic Group Map of Competitors in the Presweeter Cereal Industry Brand Cereals Kellogg General Mills General Food Quaker Oats Private Label

21. Bagged Value-Priced Cereal Cap’n Crunch Snack Bars Rice Cakes Oatmeal Cereal Bars Fruit Cereal Bars Cap’n Crunch Quaker Oats General Foods Honey Nut Shredded Cranberry Almond Crunch Honey Nut Cheerios Private Label Cocoa Krispies KELLOGG General Mills Lucky Charm Cheerios Honey Nut Cheerios Other Cereals

25. Customer Analysis

28. Percent of Total Annual Spending on Presweeter Cereal (by Age Group)

31. Cereal Pricing for Retail Stores

33. Kellogg’s Distribution Channels Kellogg’s Retailer Kellogg’s Wholesaler Retailers Kellogg’s Computer system Kroger, Target, distrib. centers Distrib. In stores

34. Introduction Growth Maturity Decline Dollars Time Cocoa Krispies: PRODUCT LIFE CYCLE

41. Positioning Map Nutrition Taste Special K Cheerios Cocoa Krisp Raisin Bran Corn Flakes Fruit Loops

42. Sorry Coco

43. The boys are back in town!

45. The End