For more information please visit www.plista.com.

1. Company
profile
2015

2. 2
What
does
plista
offer?
„plista
has
access
to
premium
editorial
environments.“
„plista
is
based
on
an
unique
data-­‐driven
targe=ng
technology.“
„plista
offers
exclusive
na;ve
formats.“

3. Agenda
FORMATS
COMPANY
TECHNOLOGY
INVENTORY

4. 4
Company
plista
is
a
pioneer
when
it
comes
to
innova;ve
solu;ons
for
targeted
digital
adver;sing
and
content
distribu;on
in
na;ve
environments.
Since
2008
we
have
been
bringing
adver;sers
and
publishers
together
successfully
through
our
data-­‐driven
content
and
adver;sing
plaSorm
and
are
the
leader
in
our
segment
in
mul;ple
markets.

5. Agenda
FORMATS
COMPANY
TECHNOLOGY
INVENTORY

6. 6
How
does
plista
reach
your
target
group?
1.
Your
placement
–
depending
on
client,
brand
and
marke=ng
goal
COLLABORATIVE
FILTERING/
BIG
DATA
BEHAVIORAL
TARGETING
SEMANTIC
TARGETING
§ Run
of
Network
§ Open
sitelists
§ Channels
2.
Proprietary
data
evalua=on
&
ad
delivery
by
the
plista
recommenda=on
technology
Data
evalua;on…
REAL
TIME
Ad
delivery

7. How
does
the
plista
recommenda=on
engine
work?
7
7
„You
might
also
be
interested
in
this!“
plista
provides
personalized
reading
recommenda=ons
for
internet
users
User
1
User
2

8. Agenda
FORMATS
COMPANY
TECHNOLOGY
INVENTORY

9. ü Boost
brand
awareness
up
to
38
%*
ü Image
upli`
up
to
114
%*
ü Increase
inten;on
to
buy
up
to
52
%*
Adver;ser
ü Non-­‐disturbing
placement
within
the
user‘s
natural
reading
flow
ü Editorial
look
&
feel
of
content
ü High
relevance
due
to
user-­‐
centric
delivery
User
9
Na=ve
Ads
cover
the
needs
of
adver=sers
perfectly.
They
are
perceived
more
posi=vely
than
standard
display
banners.*
*
Source:
Interrogare
case
study
„Adver;sing
impact
of
na;ve
ad
formats“
2014.
Find
out
more
here:
hgp://www.plista.com/en/infos/studie2014
Why
„na=ve“
adver=sing
with
plista?

10. 10
Our
solu=ons
for
adver=sing
customers
and
agencies
Our
porSolio
for
adver;sers
includes
exclusive,
innova;ve
ad
formats
that
meet
the
various
needs
of
adver;sing
companies.
Na=ve
formats
Matching
the
look
and
feel
of
the
surrounding
content,
our
na;ve
ad
formats
are
placed
between
editorial
recommenda;ons.
• Na;ve
Recommenda;onAds
• Na;ve
Content
Distribu;on
• Na;ve
VideoAds
• Na;ve
AudioAds
Rich
Media
formats
by
their
high
engagement
character,
our
interac;ve
special
formats
are
the
ideal
solu;on
to
agract
a
par;cularly
high
level
of
agen;on
to
your
adver;sing
message.
• FlyAd/Video
FlyAd
• RiseAd/Video
RiseAd

11. Agenda
FORMATS
COMPANY
TECHNOLOGY
INVENTORY

12. 52%
48%
12
Our
por]olio:
Focus
on
premium
publishers
Facts
ü Top
news
publishers
ü AGOF/IVW-­‐verified
premium
reach
ü 100%
transparent:
whitelis;ng
/
blacklis;ng
/
sitelists
/
brand
channels
ü Thousands
of
publishers
Reach
ONLINE
ü Total
reach
of
approx.
50
million
unique
users
p.m.
MOBILE
ü plista
mobile
total:
16
million
unique
users
p.m.
ü Tablet:
6m
UU
p.m.
ü Smartphone:
10m
UU
p.m.
Trafficsplit
36%
64%

13. 13
Our
solu=ons
for
publishers
Matching
the
design
of
your
site
or
app,
the
plista
Recommenda;on
Widgets
recommend
to
each
visitor
of
your
website
content
and
adver;sement
that
match
his
or
her
interests.
The
recommenda;ons
are
based
on
user’s
individual
reading
and
clicking
behavior.
Any
combina;on
of
ar;cle
and
video
recommenda;ons
from
your
website,
your
network
or
3rd
party
sites
as
well
as
adver;sing
recommenda;ons
can
be
placed
in
the
widgets.
Recommenda=on
Widgets
…
for
websites.
Two
types
are
available:
Ar;cle
Widgets
are
placed
under
ar;cles
on
your
website;
Slide
Widgets
appear
on
the
lower
right
edge
of
the
screen
as
readers
scroll
down.
Das könnte Sie auch interessieren
Ad
Mobile
Recommenda=on
Widgets
…
for
mobile
websites
and
apps.
The
widget
is
placed
under
ar;cles
on
your
mobile
websites
or
apps
and
appears
on
mobile
devices
such
as
smartphones
or
tablets.
Rich
Media
Ads
…
are
special
interac;ve
formats
with
user-­‐centered
delivery.
They
appear
on
the
lower
edge
of
the
screen
as
readers
scroll
down
and
are
delivered.
Free
Space
Op=mizer
The
plista
Free
Space
Op;mizer
detects
unwanted
free
spaces
on
websites
in
real
;me
and
fills
them
with
a
dynamic
plista
widget.
Thus,
you
can
mone;se
previously
inaccessible
areas
and
increase
your
plista
revenue
by
up
to
40%!

14. 14
TECHNO-­‐
LOGY
FORMATE
FORMATS
PREMIUM
ENVIRON-­‐
MENT

15. 15
Contact
details
Dirk
Schacht
Director
Sales
dirk.schacht@plista.com
Phone
+
49
30
4737537-­‐44
Anna
Sojka
Head
of
Adver;ser
Sales
anna.sojka@plista.com
Phone
+
49
30
4737537-­‐33
Daniel
Horzetzky
Head
of
Content
Marke;ng
daniel.horzetzky@plista.com
Phone
+
49
30
4737537-­‐30
Bas=an
Kascha
Head
of
Mobile
Sales
bas;an.kascha@plista.com
Phone
+
49
30
4737537-­‐809
Alexander
Franke
Director
Coopera;ons
alexander.franke@plista.com
Phone
+
49
30
4737537-­‐844

16. Thank
you
for
your
aden=on!
Berlin
(HQ)
plista
GmbH
Torstraße
33-­‐35
10119
Berlin,
Germany
Phone
+49
30
4737537-­‐0
Fax
+49
30
484984411