A day wise presentation of my bootcamp on AEP taken in September 2021. For more information, and to read day wise materials, please head over to my website: https://thelearningproject.in. You can also reach out to me on ritesh@thelearningproject.in

1. DAY 1
INTRODUCTION TO AEP AND ITS BUSINESS NEED

2. OBJECTIVE
• To gain full understanding of Adobe Experience Platform and all its application services

3. GOAL
• Understand and explain XDM, Schemas, Field Groups, Datasets
• Explain AEP to a customer and how it can help them drive ROI
• Configure an AEP Data Collection property and setup AEP Web SDK Extension in Launch
• Stream data into AEP in real time using AEP Web SDK
• Batch ingest data into AEP using a workflow
• Visualize and use real time customer profile in AEP
• Create segments
• Use AEP APIs
• Use SQL to query data and join two datasets
• Use Journey Orchestration to configure real-time trigger-based journeys
• Use CJA to report on omnichannel customer data from various sources

4. CXM
What and why?
• What is CXM?
• Why does it matter?

5. WHAT IS CXM?
Customer experience management, often called CXM or CEM,
is a system of marketing strategies and technologies that focus
on customer engagement, satisfaction, and experience.
https://dynamics.microsoft.com/en-us/marketing/what-is-customer-experience-management-cxm/

6. WHAT DOES CXM DO?
• Approach to relationships beyond tools and software
• Achieving digital transformation that puts customer at the center of business
• Prioritizes orchestration and personalization of entire end to end customer experience
• Helps to do it at scale, any channel in real time
https://dynamics.microsoft.com/en-us/marketing/what-is-customer-experience-management-cxm/

7. WHAT DOES CXM DO?
https://dynamics.microsoft.com/en-us/marketing/what-is-customer-experience-management-cxm/
Qualitative Focused Anticipatory
Unifies relationship
data across full
customer lifecycle
and prioritizes
customer experience
Focuses on customer
engagement to drive
profitability
Anticipates and
responds faster to
customer needs and
uses AI and applied
CRM data for real-time
impact on customer
experience.

8. WHY DOES IT MATTER?
https://dynamics.microsoft.com/en-us/marketing/what-is-customer-experience-management-cxm/
Understanding Loyalty Competitiveness Measurement
• Enhanced view of
customer behaviors and
preferences
• Provides personalized
experiences that
customer demands
• Cultivates deeper and
lasting relationships
with customers
• Create seamless
customer journeys
• Increase customer
satisfaction and
reduce churn
• Increases win rate of
offers
• Interprets large
volumes of data
• Make informed,
customer centric,
business decisions

9. HOW IS AEP RELATED TO CXM?
A good customer experience management software should help an organization to:
Enrich customer profile
with real time data
Integrate with current
ecosystem
Adapt and extend
personalization
Orchestrate cross
channel customer
journeys
Capability to help
organization grow
Respect customer
privacy

10. HOW IS AEP RELATED TO CXM?
A good customer experience management software should help an organization to:
Enrich customer profile
with real time data
Integrate with current
ecosystem
Adapt and extend
personalization
Orchestrate cross
channel customer
journeys
Capability to help
organization grow
Respect customer
privacy