This presentation gives an overview of how Collabor's clients use the SaaS software to better understand, engage, manage and grow their existing client base.

1. BEYOND CRM
Customer Engagement & Insights
Introducing Collabor
October 2013
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3. Customer Impact systems
Sales
Executives
Marketing
• CRM
• Dashboards
• Marketing Automation
• CRM
Customer
Support
Client Service
Managers
Finance
• Service Cloud
• Call Center
• ??
• ERP
• Order Management
On Average, 70% - 80% of a company’s revenue is from renewals and resales to existing customers, yet
there is a lack of institutional and systems support for the team that is responsible
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4. Collabor’s customer engagement & insight software
helps companies increase renewals and resales and
customer lifetime value
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5. Collabor completes the customer systems map
WAR
PEACE
WAR
Collabor
Acquisition
tools
Service
tools
Engage
CRM
Marketing
Automation
Customer
Service
Call Center
Decision
Insight

6. 3 steps that work
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ENGAGE
• Exclusive, White Glove/Red Carpet/Concierge – Customers Only
• Personalized and Contextual User Portals
• Adoption tools – Rewards & Loyalty, Account Manager & Expert connect,
eLearning, Events, Peer Workgroups, Company Workgroups, Voice of
Customer
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INSIGHTS
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DECISIONS
Weekly Trends & Opportunities reports
Indices to predict renewal and resales
Real-time customer activity analyzed for source & sentiment
Ability to manage in B2B or B2C mode
Sales, Marketing and Product views – within Salesforce dashbord
Dedicated iPad App for Execitives
• Act on Customer Insights collaboratively across the company
• Time-bound and moderated decision groups
• Decisions made are then used by Account Mangers to further engage the
customer
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7. Personalization
Account Manager dashboard
Branding & Color themes
Sentiment analysis
& social media hooks
Salesforce & Webex integration
Indices
Engagement, Sentiment, Influence,
Renewal Predictability, Resale Predictability
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8. We make Customer Management effective
Access
Content
Tools
Insights
Actions
CRM
Website
Mobile
Apps
Social networks
Customers
Social
Listening
Engage
Mobile
Browser
Integrated
Data &
Analytics
Collaboration
Portals
Marketing
Automation
Staff
Email
Web
Browser
Service
C - Level
Executive Dashboards
Email
Marketing
Algorithms &
Indices
Issue Tracker
Document & Content
Management
Backup & Archiving
Call Center
Collabor Tools
Integrations

9. Why companies choose Collabor
Easy to Implement
• None to minimal implementation needed
• Integrates within existing enterprise stack
Leading Technology
• State of art JavaLamp technology
• Secure and redundant cloud infrastructure
• Mobile, Web & Apps
Proven ROI
• 75+ clients with 1 million+ users. 6+ years
• Proven record of increased revenue, engagement
and reduced costs
Real-time Insights
• To focus on existing customers
• To listen, understand, engage, collaborate and
delight customers
Complete Control
• To increase average customer life
• Calibrate and Configure to suit processes
• Easy graphic admin panel to manage users, content, • To increase average customer lifetime value
• To reduce pressure and costs of new customer
workflow and rules
acquisition
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REDUCED CALL CENTER LOAD – 10%,
15% INCREASE IN CREDIT CARD SPEND WITHIN PRIVILEGES PROGRAM
INCREASED ENGAGEMENT to 600,000+ users in 15 months
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Understood that fastest growing demographic was women.
Changed narrative to suit audience
INCREASED ENGAGEMENT by 10x in 9 months after implementation
INCREASED REVENUE BY 30% in 12 months after implementation
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10. About Collabor
• Founded and run by sales & marketing professionals.
• Significant market validation
• Salesforce.com and IBM partner
• 4 cloud software editions to suit SMB and Fortune 500
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11. ध"यवाद
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