PUMA COMANY PRESENTATION
•Download as PPT, PDF•
5 likes•8,846 views
Puma is a German multinational company that manufactures athletic and casual footwear, apparel, and accessories. Founded in 1948, Puma's vision is to create a safer, more peaceful, and creative world. Puma aims to become the most desirable sport lifestyle company through its focus on sports, innovation, and sustainability. As the third largest sportwear manufacturer behind Nike and Adidas, Puma is implementing a turnaround strategy to return to its sporting roots under new CEO Bjoern Gulden. This includes refocusing on core sports products, sponsoring athletes, and expanding into new markets in Asia. Puma faces challenges from competition but sees opportunities in partnerships and entering new categories like lifestyle products.
Report
Share
Report
Share
Recommended
Puma
The document provides an overview of the history and operations of Puma. It discusses that Puma was founded in 1924 by the Dassler brothers in Germany and split into Puma and Adidas in 1948. Currently, Puma has over 7,000 employees and distributes products in over 80 countries led by CEO Jochen Zeitz since 1993. The document also outlines Puma's product segments, management phases focusing on international expansion, promotional strategies through sponsorships, financial performance, SWOT analysis, competitors, and mission statement.
PUMA PPT
Puma is a Germany-based company that manufactures sports equipment worldwide. It operates in footwear, apparel, and accessories, with product lines for cross training, motorsports, running, soccer, tennis and more. Puma was founded in 1924 and split from Adidas in 1948. It is headquartered in Germany and has over 10,000 employees distributing products in over 80 countries. Puma focuses on driving, racing, casual footwear and apparel, and sponsors Formula One, NASCAR, and is the official sponsor of FIFA World Cup.
Puma marketing
Puma is a major German sportswear company founded in 1924 that produces footwear and apparel. It was formed by the Dassler brothers but they split in 1948 forming Puma and Adidas. Puma distributes products in over 120 countries, employs over 9,000 people, and generates over $2.5 billion in revenue annually. Its mission is to become the most desirable sports lifestyle brand in the world through sponsoring teams and athletes, and selling footwear, apparel, and accessories for sports and casual wear.
Puma
Puma was founded in 1948 by Rudolf Dassler after leaving his brother's shoe company. It is now a global brand distributing products in over 120 countries. Puma uses strategies like product diversification, innovation, collaboration, advertising, brand endorsements, and corporate social responsibility. Some of Puma's collaborations include Alexander McQueen and Sergio Rossi. The company focuses on gaining commercial advantage through research and development of new technologies and designs.
Puma project(comp)
Puma is a major international sportswear manufacturer founded in Germany in 1948. It produces footwear, apparel, and accessories. Puma competes with major brands like Nike and Adidas and has strengthened its brand image through fashion-forward designs and celebrity partnerships. Puma aims to be the leading sports and lifestyle brand through innovation, qualitative growth, and fostering its values of passion, openness, self-belief, and entrepreneurship.
Marketing Strategy Of PUMA
The document summarizes the history and operations of PUMA. It details how the company was founded by brothers Adolf and Rudolf Dassler in 1924 and how they later split up, with Rudolf founding PUMA in 1948. It provides an overview of PUMA's products like footwear, apparel, and accessories. The document also examines PUMA's competitors like Nike, Adidas, and Reebok and analyzes PUMA's growth strategy and branding efforts in India, which have helped it gain market share against its larger rivals.
Puma
Puma was founded in 1924 by brothers Adolf and Rudolf Dassler. In 1948, Rudolf left to start his own company called Puma while Adolf started Adidas. In 1974, Armin Dassler took over Puma and in 1989 it was sold to Cosa Liebermann. Puma owns various brands and has expanded into many product lines including footwear, apparel, and accessories. The company has collaborated with designers like Alexander McQueen and uses brand ambassadors to promote its products in areas like football, running, and cricket. Puma focuses on strategies like product diversification, advertising, online sales, and corporate social responsibility to gain competitive advantages over rivals like Adidas and Nike.
Puma presentation
Puma is a major global sportswear brand founded in Germany in 1924. It is currently the third largest sportswear manufacturer in the world. Some key points in Puma's history include being originally co-founded by the Dassler brothers before splitting into Puma and Adidas, and being an early innovator in European football shoes and sustainability practices. Today, Puma seeks to position itself as a fashionable brand for young adults through strategic partnerships, celebrity endorsements, and new performance-focused product lines. Its objectives are to increase various brand metrics like online presence, perception, and market share through an integrated marketing strategy.
Recommended
Puma
The document provides an overview of the history and operations of Puma. It discusses that Puma was founded in 1924 by the Dassler brothers in Germany and split into Puma and Adidas in 1948. Currently, Puma has over 7,000 employees and distributes products in over 80 countries led by CEO Jochen Zeitz since 1993. The document also outlines Puma's product segments, management phases focusing on international expansion, promotional strategies through sponsorships, financial performance, SWOT analysis, competitors, and mission statement.
PUMA PPT
Puma is a Germany-based company that manufactures sports equipment worldwide. It operates in footwear, apparel, and accessories, with product lines for cross training, motorsports, running, soccer, tennis and more. Puma was founded in 1924 and split from Adidas in 1948. It is headquartered in Germany and has over 10,000 employees distributing products in over 80 countries. Puma focuses on driving, racing, casual footwear and apparel, and sponsors Formula One, NASCAR, and is the official sponsor of FIFA World Cup.
Puma marketing
Puma is a major German sportswear company founded in 1924 that produces footwear and apparel. It was formed by the Dassler brothers but they split in 1948 forming Puma and Adidas. Puma distributes products in over 120 countries, employs over 9,000 people, and generates over $2.5 billion in revenue annually. Its mission is to become the most desirable sports lifestyle brand in the world through sponsoring teams and athletes, and selling footwear, apparel, and accessories for sports and casual wear.
Puma
Puma was founded in 1948 by Rudolf Dassler after leaving his brother's shoe company. It is now a global brand distributing products in over 120 countries. Puma uses strategies like product diversification, innovation, collaboration, advertising, brand endorsements, and corporate social responsibility. Some of Puma's collaborations include Alexander McQueen and Sergio Rossi. The company focuses on gaining commercial advantage through research and development of new technologies and designs.
Puma project(comp)
Puma is a major international sportswear manufacturer founded in Germany in 1948. It produces footwear, apparel, and accessories. Puma competes with major brands like Nike and Adidas and has strengthened its brand image through fashion-forward designs and celebrity partnerships. Puma aims to be the leading sports and lifestyle brand through innovation, qualitative growth, and fostering its values of passion, openness, self-belief, and entrepreneurship.
Marketing Strategy Of PUMA
The document summarizes the history and operations of PUMA. It details how the company was founded by brothers Adolf and Rudolf Dassler in 1924 and how they later split up, with Rudolf founding PUMA in 1948. It provides an overview of PUMA's products like footwear, apparel, and accessories. The document also examines PUMA's competitors like Nike, Adidas, and Reebok and analyzes PUMA's growth strategy and branding efforts in India, which have helped it gain market share against its larger rivals.
Puma
Puma was founded in 1924 by brothers Adolf and Rudolf Dassler. In 1948, Rudolf left to start his own company called Puma while Adolf started Adidas. In 1974, Armin Dassler took over Puma and in 1989 it was sold to Cosa Liebermann. Puma owns various brands and has expanded into many product lines including footwear, apparel, and accessories. The company has collaborated with designers like Alexander McQueen and uses brand ambassadors to promote its products in areas like football, running, and cricket. Puma focuses on strategies like product diversification, advertising, online sales, and corporate social responsibility to gain competitive advantages over rivals like Adidas and Nike.
Puma presentation
Puma is a major global sportswear brand founded in Germany in 1924. It is currently the third largest sportswear manufacturer in the world. Some key points in Puma's history include being originally co-founded by the Dassler brothers before splitting into Puma and Adidas, and being an early innovator in European football shoes and sustainability practices. Today, Puma seeks to position itself as a fashionable brand for young adults through strategic partnerships, celebrity endorsements, and new performance-focused product lines. Its objectives are to increase various brand metrics like online presence, perception, and market share through an integrated marketing strategy.
Puma
Puma is a major German sportswear company founded in 1924 known for athletic shoes and apparel. It is headquartered in Herzogenaurach, Germany and was formed when the Dassler brothers split their original company into Puma and Adidas. Puma aims to reduce consumers' perceived risks with their products and positions itself as the fastest sports brand in the world through its focus on speed, power, and winning.
Puma India Analysis
Puma was founded in 1948 by Rudolf Dassler after splitting from his brother's company Adidas. It is now a major global brand distributing products to over 120 countries. Some key points:
- Puma is known for its marketing through major sponsorships like Usain Bolt and FIFA World Cup. It invests heavily in research and development.
- Revenue depends heavily on footwear sales. It aims to expand into new product categories like lifestyle apparel.
- Major competitors are Adidas and Nike. Puma focuses on sports like football and running while continuing to diversify its product range.
Puma Marketing strategies
Puma is a major sportswear company founded in Germany in 1924. It started when brothers Adolf and Rudolf Dassler began making shoes together, but Rudolf later left to form rival company Puma in 1948. Puma is known for its logo featuring a leaping black panther and for sponsoring major sporting events. It employs over 9,000 people worldwide and distributes products to more than 80 countries. While facing strong competition from rivals like Nike and Adidas, Puma focuses on areas like football, running, and motorsports equipment. It looks to diversify its product range and uses brand ambassadors, advertising, and CSR initiatives to strengthen its position in the market.
Puma: Marketing Project PPT
This PPT is for those who are doing management course or want to know something about Puma. It contains all the information related to Puma whether it could be their marketing mix, competitiors analysis, and also SWOT analysis.
Puma Case Study
Puma was founded in 1924 in Germany as Gebrüder Dassler Schuhfabrik by brothers Adolf and Rudolf Dassler. The brothers split the company in 1948 to form Puma and Adidas as separate entities after their relationship deteriorated. Puma's logo features a leaping mountain lion and was created in 1948, with the current logo designed in 1967.
Adidas brand case study
Adidas is a German sportswear company founded in the 1920s. It has experienced ownership changes and financial troubles but found success through endorsements like Run DMC in the 1980s. Adidas targets customers aged 13-30 through premium priced, technology-focused products. It uses celebrity endorsements and the "Impossible is Nothing" campaign to promote the brand. Adidas products are widely distributed through stores and online retailers. Strengths include celebrity endorsements and marketing, though weaknesses include a wide football boot selection and history of labor issues.
Puma
Puma is a German sportswear company founded in 1948 that distributes products to over 120 countries. It employs over 10,000 people worldwide and sponsors many sporting events. Puma's long-term mission is to become the fastest sports brand in the world. While it has strengths in branding, management, and international strategy, it also faces threats from high competition and economic conditions. Its strategies include sustainability, focusing on women consumers, brand ambassadors, product diversification, and generating revenue through cricket and football gear in India.
PUMA analysis
Puma is a Germany-based company that manufactures sporting goods and operates worldwide. It produces footwear, apparel, and accessories for activities like running, soccer, and tennis. Puma endorses famous athletes like Usain Bolt and Serena Williams. The company aims to increase sales from €3 billion in 2012 to €4 billion in 2015 through strategies like expanding its non-Puma brands, growing key product categories and regions, and increasing desirability of its products. Puma promotes sustainability through initiatives such as reusable packaging and using recycled materials.
Adidas
Adidas AG is a German multinational corporation that designs and manufactures sports clothing and accessories based in Herzogenaurach, Bavaria, Germany.
Adidas brand analyses presentation
The company was founded in Germany in 1924 by the brothers Adolf and Rudolf Dassler under the name "Dassler Shoes". In 1948, Rudolf decided to start his own company called Puma, while Adolf changed the company's name to Adidas and introduced the three stripes logo in 1949.
Bata BCG matrix, swot analysis and PEST analysis
Bata India is the largest footwear retailer and manufacturer in India, and part of the global Bata Shoe Organization founded in 1894. Bata has a global presence in over 70 countries with 5,000 retail stores and 27 production facilities. While Bata has strong brand recognition and a large distribution network, it faces competition from other brands and its market share has declined over time. Bata operates across various product categories with school shoes being highly profitable "cash cows" while newer fashion brands offer growth potential as "stars". Continued success requires addressing weaknesses like perceived quality issues and leveraging opportunities in fashion, rural markets, and premium products.
Wipro- An Organizatonal Behaviour Project
This document provides information about Wipro Limited, an Indian multinational information technology company, and discusses its human resource practices. It includes:
1) An overview of Wipro's history and various business units covering IT services, consumer products, healthcare, and infrastructure engineering.
2) Details of Wipro's adoption of the Six Sigma methodology for continuous improvement and its recruitment process involving aptitude tests, technical interviews, and HR interviews.
3) Charts showing Wipro's growth timeline since 1945, market share in software and business process outsourcing, and an organizational behavior framework.
A study on Haldiram
Western companies are opening up their factories and offices in India in an unprecedented manner and thus creating a need to study the organization and management of their Indian counterparts. The emergence of India as an economic power over the recent years has created a need to understand the way business is carried out in that part of the world. Also important is to realize how businesses are founded and structured in India. Many Indian companieswere family businesses to start with and even today some of the biggest companies listed on Indian stock exchange continue to be owned partly by the families. This work attempts to study a typical Indian family retail business, its inception, its aspirations, the challenges faced in the context of an emerging economy and the possible roadways to map the future. With this aim in mind a classic case of Haldiram’s is presented here and analyzed.
Adidas
1) Adidas is a major sportswear manufacturer founded in Germany in 1924 that has grown to a global market share of 35%.
2) It began when Adolf Dassler started making athletic shoes and gained fame after providing shoes to Jesse Owens for the 1936 Olympics.
3) Today Adidas has a variety of brands and over 4,200 products, with a focus on footwear, clothing, and accessories. It utilizes marketing strategies like celebrity endorsements and the "Impossible is Nothing" slogan.
Puma Company Profile and its revenue
Puma AG is a major sportswear company headquartered in Germany. It has over 7,000 employees worldwide and distributes products to over 80 countries. Puma's vision is to become the fastest sports brand in the world and its mission is to bring the finest sports technology and equipment to the world. It offers a wide range of footwear, apparel, and accessories and sponsors major sporting events. While Nike and Adidas are its main competitors, Puma has been pursuing an aggressive strategic plan to strengthen its brand and increase global market share through product innovation and partnerships.
Marketing Mix on Adidas
PPt of Marketing Mix Based on Adidas Company.
Thank You
By: SANS(Shubhleen,Archit,Shahzad,Nitish)
Nayk Business Policy
Nike is analyzed in this case study. It provides an overview of Nike's history, brands, vision, mission, financial performance, and SWOT analysis. The external environment facing Nike is also examined, including competitors, opportunities, and threats in the athletic footwear and apparel industry. Various strategic analysis tools are applied to Nike, such as BCG matrix, IE matrix, and comparative financial statements. Potential strategies for Nike going forward are discussed.
Adidas Brand Study
The report studies the Brand "Adidas" and its aspects like CBBE, Brand Prism, Positioning, Target Segment.
This is made by Shivi Aggarwal and Madhusudan Partani, Students of FORE School of Managemnt.
Contact: madhu.partani@gmail.com
Presentation brand adidas
The document provides a history of the Adidas brand and company. It describes how Adidas was founded in 1949 by Adolf "Adi" Dassler in Germany. It details how Dassler and his brother Rudolf originally worked together but split in 1948 to form rival companies Adidas and Puma. Adidas gained fame by supplying shoes to Olympic athletes like Jesse Owens. The company headquarters of both Adidas and Puma are located in the same town in Germany, fueling their intense rivalry over the years.
Infy
Infosys provides knowledge management services including consulting, applications, portals, content management, and document management to help assess needs, evaluate technologies, and recommend solutions. They are at the forefront of new knowledge sharing methods, having launched blogs and wikis to enable collaboration across boundaries. Their central repository hosts over 75,000 knowledge assets from various business facets, customer deliverables, and processes.
The Rise Of The David
After brothers Adolf and Rudolf Dassler split their shoe company after WWII, founding Adidas and Puma respectively, the two companies engaged in intense competition over the next several decades. Adidas established itself through major sporting events but struggled in the 80s due to failing to keep up with fashion trends. It recovered through repositioning, acquisitions like Reebok, and partnerships. Puma also struggled and nearly went bankrupt in the 90s before turning around under new leadership through restructuring, promoting a lifestyle brand image, and strategic partnerships and acquisitions. In 2007, Puma was acquired by the luxury group PPR, becoming a subsidiary.
More Related Content
What's hot
Puma
Puma is a major German sportswear company founded in 1924 known for athletic shoes and apparel. It is headquartered in Herzogenaurach, Germany and was formed when the Dassler brothers split their original company into Puma and Adidas. Puma aims to reduce consumers' perceived risks with their products and positions itself as the fastest sports brand in the world through its focus on speed, power, and winning.
Puma India Analysis
Puma was founded in 1948 by Rudolf Dassler after splitting from his brother's company Adidas. It is now a major global brand distributing products to over 120 countries. Some key points:
- Puma is known for its marketing through major sponsorships like Usain Bolt and FIFA World Cup. It invests heavily in research and development.
- Revenue depends heavily on footwear sales. It aims to expand into new product categories like lifestyle apparel.
- Major competitors are Adidas and Nike. Puma focuses on sports like football and running while continuing to diversify its product range.
Puma Marketing strategies
Puma is a major sportswear company founded in Germany in 1924. It started when brothers Adolf and Rudolf Dassler began making shoes together, but Rudolf later left to form rival company Puma in 1948. Puma is known for its logo featuring a leaping black panther and for sponsoring major sporting events. It employs over 9,000 people worldwide and distributes products to more than 80 countries. While facing strong competition from rivals like Nike and Adidas, Puma focuses on areas like football, running, and motorsports equipment. It looks to diversify its product range and uses brand ambassadors, advertising, and CSR initiatives to strengthen its position in the market.
Puma: Marketing Project PPT
This PPT is for those who are doing management course or want to know something about Puma. It contains all the information related to Puma whether it could be their marketing mix, competitiors analysis, and also SWOT analysis.
Puma Case Study
Puma was founded in 1924 in Germany as Gebrüder Dassler Schuhfabrik by brothers Adolf and Rudolf Dassler. The brothers split the company in 1948 to form Puma and Adidas as separate entities after their relationship deteriorated. Puma's logo features a leaping mountain lion and was created in 1948, with the current logo designed in 1967.
Adidas brand case study
Adidas is a German sportswear company founded in the 1920s. It has experienced ownership changes and financial troubles but found success through endorsements like Run DMC in the 1980s. Adidas targets customers aged 13-30 through premium priced, technology-focused products. It uses celebrity endorsements and the "Impossible is Nothing" campaign to promote the brand. Adidas products are widely distributed through stores and online retailers. Strengths include celebrity endorsements and marketing, though weaknesses include a wide football boot selection and history of labor issues.
Puma
Puma is a German sportswear company founded in 1948 that distributes products to over 120 countries. It employs over 10,000 people worldwide and sponsors many sporting events. Puma's long-term mission is to become the fastest sports brand in the world. While it has strengths in branding, management, and international strategy, it also faces threats from high competition and economic conditions. Its strategies include sustainability, focusing on women consumers, brand ambassadors, product diversification, and generating revenue through cricket and football gear in India.
PUMA analysis
Puma is a Germany-based company that manufactures sporting goods and operates worldwide. It produces footwear, apparel, and accessories for activities like running, soccer, and tennis. Puma endorses famous athletes like Usain Bolt and Serena Williams. The company aims to increase sales from €3 billion in 2012 to €4 billion in 2015 through strategies like expanding its non-Puma brands, growing key product categories and regions, and increasing desirability of its products. Puma promotes sustainability through initiatives such as reusable packaging and using recycled materials.
Adidas
Adidas AG is a German multinational corporation that designs and manufactures sports clothing and accessories based in Herzogenaurach, Bavaria, Germany.
Adidas brand analyses presentation
The company was founded in Germany in 1924 by the brothers Adolf and Rudolf Dassler under the name "Dassler Shoes". In 1948, Rudolf decided to start his own company called Puma, while Adolf changed the company's name to Adidas and introduced the three stripes logo in 1949.
Bata BCG matrix, swot analysis and PEST analysis
Bata India is the largest footwear retailer and manufacturer in India, and part of the global Bata Shoe Organization founded in 1894. Bata has a global presence in over 70 countries with 5,000 retail stores and 27 production facilities. While Bata has strong brand recognition and a large distribution network, it faces competition from other brands and its market share has declined over time. Bata operates across various product categories with school shoes being highly profitable "cash cows" while newer fashion brands offer growth potential as "stars". Continued success requires addressing weaknesses like perceived quality issues and leveraging opportunities in fashion, rural markets, and premium products.
Wipro- An Organizatonal Behaviour Project
This document provides information about Wipro Limited, an Indian multinational information technology company, and discusses its human resource practices. It includes:
1) An overview of Wipro's history and various business units covering IT services, consumer products, healthcare, and infrastructure engineering.
2) Details of Wipro's adoption of the Six Sigma methodology for continuous improvement and its recruitment process involving aptitude tests, technical interviews, and HR interviews.
3) Charts showing Wipro's growth timeline since 1945, market share in software and business process outsourcing, and an organizational behavior framework.
A study on Haldiram
Western companies are opening up their factories and offices in India in an unprecedented manner and thus creating a need to study the organization and management of their Indian counterparts. The emergence of India as an economic power over the recent years has created a need to understand the way business is carried out in that part of the world. Also important is to realize how businesses are founded and structured in India. Many Indian companieswere family businesses to start with and even today some of the biggest companies listed on Indian stock exchange continue to be owned partly by the families. This work attempts to study a typical Indian family retail business, its inception, its aspirations, the challenges faced in the context of an emerging economy and the possible roadways to map the future. With this aim in mind a classic case of Haldiram’s is presented here and analyzed.
Adidas
1) Adidas is a major sportswear manufacturer founded in Germany in 1924 that has grown to a global market share of 35%.
2) It began when Adolf Dassler started making athletic shoes and gained fame after providing shoes to Jesse Owens for the 1936 Olympics.
3) Today Adidas has a variety of brands and over 4,200 products, with a focus on footwear, clothing, and accessories. It utilizes marketing strategies like celebrity endorsements and the "Impossible is Nothing" slogan.
Puma Company Profile and its revenue
Puma AG is a major sportswear company headquartered in Germany. It has over 7,000 employees worldwide and distributes products to over 80 countries. Puma's vision is to become the fastest sports brand in the world and its mission is to bring the finest sports technology and equipment to the world. It offers a wide range of footwear, apparel, and accessories and sponsors major sporting events. While Nike and Adidas are its main competitors, Puma has been pursuing an aggressive strategic plan to strengthen its brand and increase global market share through product innovation and partnerships.
Marketing Mix on Adidas
PPt of Marketing Mix Based on Adidas Company.
Thank You
By: SANS(Shubhleen,Archit,Shahzad,Nitish)
Nayk Business Policy
Nike is analyzed in this case study. It provides an overview of Nike's history, brands, vision, mission, financial performance, and SWOT analysis. The external environment facing Nike is also examined, including competitors, opportunities, and threats in the athletic footwear and apparel industry. Various strategic analysis tools are applied to Nike, such as BCG matrix, IE matrix, and comparative financial statements. Potential strategies for Nike going forward are discussed.
Adidas Brand Study
The report studies the Brand "Adidas" and its aspects like CBBE, Brand Prism, Positioning, Target Segment.
This is made by Shivi Aggarwal and Madhusudan Partani, Students of FORE School of Managemnt.
Contact: madhu.partani@gmail.com
Presentation brand adidas
The document provides a history of the Adidas brand and company. It describes how Adidas was founded in 1949 by Adolf "Adi" Dassler in Germany. It details how Dassler and his brother Rudolf originally worked together but split in 1948 to form rival companies Adidas and Puma. Adidas gained fame by supplying shoes to Olympic athletes like Jesse Owens. The company headquarters of both Adidas and Puma are located in the same town in Germany, fueling their intense rivalry over the years.
What's hot (20)
Viewers also liked
Infy
Infosys provides knowledge management services including consulting, applications, portals, content management, and document management to help assess needs, evaluate technologies, and recommend solutions. They are at the forefront of new knowledge sharing methods, having launched blogs and wikis to enable collaboration across boundaries. Their central repository hosts over 75,000 knowledge assets from various business facets, customer deliverables, and processes.
The Rise Of The David
After brothers Adolf and Rudolf Dassler split their shoe company after WWII, founding Adidas and Puma respectively, the two companies engaged in intense competition over the next several decades. Adidas established itself through major sporting events but struggled in the 80s due to failing to keep up with fashion trends. It recovered through repositioning, acquisitions like Reebok, and partnerships. Puma also struggled and nearly went bankrupt in the 90s before turning around under new leadership through restructuring, promoting a lifestyle brand image, and strategic partnerships and acquisitions. In 2007, Puma was acquired by the luxury group PPR, becoming a subsidiary.
Training Practices of Infosys
Infosys is an Indian global technology company that provides business consulting, technology and outsourcing services. It trains new recruits at its Global Education Center in Mysore, offering induction programs, technical training, soft skills training, and certifications in areas like web development, ITIL, big data and Hadoop. The document discusses Infosys' training practices and HR strategy, and concludes that its certification programs and training processes have helped the company grow to over 145,000 employees while decreasing employee turnover.
Knowledge Management at Infosys and Unisys A comparison
Both Infosys and Unisys have established robust knowledge management systems to share information among their large, global workforces. While their implementation strategies differ somewhat, both aim to facilitate learning and collaboration. Infosys decentralized its approach and allows communities to form organically, while Unisys takes a centralized leadership role in appointing expert committees to charter over 70 communities. Both companies recognize the importance of knowledge management and have won awards for their systems.
Marketing plan of PUMA
Puma is a sports and lifestyle company founded in 1948 that produces footwear, apparel, and accessories. It has approximately 4,500 employees and distributes products to 80 countries. Puma aims to become the most desirable sportlifestyle company through strong brand presence in sports and fashion, innovative high-quality products, and extensive distribution networks. While competition is high, Puma has strengths in brand recognition, sponsorships, international strategy, and experience in research and development that it can leverage for growth opportunities. Major competitors include Adidas and Nike, which have larger financial resources, and fashion brands entering the sports market like Prada and Diesel. Financial results from 2004-2006 show sales and gross margins increasing.
Knowledge management at infosys
Infosys began efforts to distribute knowledge within the company in 1991 with the establishment of an Education and Research department. In 1999, Infosys launched K-shop to capture knowledge generated across projects, establishing a fully fledged KM program. The goal of KM at Infosys is to ensure all organizational learning benefits customers by moving towards a "Learn Once, Use Anywhere" paradigm. Knowledge management has helped Infosys connect dispersed work groups and create an enduring competitive advantage.
H&M CSR
H&M is a major global retailer established in 1947 that operates over 2000 stores across 37 markets. It focuses on fashion and quality at affordable prices without owning any factories, instead working with over 700 independent suppliers. H&M has faced criticism over working conditions and environmental impact but has increasingly focused on sustainability through initiatives like a code of conduct for suppliers, reducing carbon emissions, and increasing use of organic cotton in its products. It communicates its sustainability efforts through its website, reporting, and partnerships with organizations like UNICEF to manage risks, position itself positively in the market, and be more strategically involved with stakeholders.
Comparison of Vision, Mission & Goals of different companies in clothing indu...
The document summarizes the visions, goals, and values of five major brands - PUMA, LEVI STRAUSS, ZARA, ADIDAS, and GAP Inc. The visions focus on developing a global presence, sustainability, fashion, leadership, and customer satisfaction. Common goals include reaching consumers, respecting human rights, gaining profitability, capacity building, and creating an effective organization. Shared values across the brands include passion, openness, product differentiation, performance, integrity, diversity, quality, balance, respect, and open-mindedness.
Brand licensing, celebrity endorsement
This document discusses brand licensing and celebrity endorsements. It defines brand licensing as leasing a brand name to another company, provides examples, and outlines the licensing process and benefits to licensors and licensees. Celebrity endorsements are defined as using a famous person to promote a product or service. The purpose is generally to increase sales and attract customer attention. Celebrities are commonly used to endorse high-priced, popular products that need to coordinate diverse customer groups.
Mc kinsey 7 s model
The 7S model is a management framework developed by McKinsey consultants Robert Waterman and Tom Peters to assess how well an organization's management aligns seven internal elements to support its strategy. The seven elements are: strategy, structure, systems, shared values, style, staff, and skills. The model helps identify what needs to be realigned to improve performance or maintain alignment during changes. It examines how changes in one element impact others. While useful, the model is limited by not considering external factors and not explicitly defining performance. McKinsey also developed a multifactor matrix with GE to evaluate industry attractiveness and business strength.
Maruti suzuki STRATEGIC MANAGEMENT
Maruti Suzuki India Limited is a subsidiary of Suzuki Motor Corporation of Japan. It has a majority market share in India and has two manufacturing facilities near Delhi with a combined annual capacity of 1.2 million vehicles. The company offers a wide range of vehicles across segments, including popular models like Alto, WagonR, Swift, and SX4. It plans to expand manufacturing capacity to 1.75 million vehicles by 2013. The company is focusing on capacity expansion and R&D to maintain its leadership position in India's growing automobile market.
Principles of Scientific Management by FW Taylor and Theory of Motivation
Presentation on the Principles of Scientific Management propounded by Fredrick Winslow Taylor and the Theory of Motivation with relevant examples
fayol principles of management in reliance fresh
This document provides an overview of management principles according to Henri Fayol. It discusses 14 of Fayol's management principles including division of work, authority and responsibility, discipline, unity of command, centralization and decentralization. For each principle, it provides a brief definition and explanation of how the principle contributes to effective management. It also includes brief sections on Reliance Fresh stores and an introduction to the concept of management. Overall, the document concisely outlines classic management principles and how they can guide managerial decision making and organizational functioning.
Principles of Scientific Management (F.W. Taylor)
The slide explains the theory proposed by F.W. Taylor. He introduced scientific methods of doing work to increase productivity. Thus he is known as 'Father of Scientific Management;. Thus, the theory 'Principles of Scientific Management'.
Chapter 2 The Evolution Of Management Theory
The document summarizes the evolution of management theory from the late 19th century to present. It traces the development of scientific management theory by Taylor and Gilbreth focused on efficiency. This was followed by administrative management theory emphasizing formal structure and Fayol's 14 principles of management. Behavioral management theory then arose, focusing on human factors, motivated by studies like Hawthorne and thinkers like Mary Parker Follett emphasizing participation. The evolution has involved an increasing focus on both efficiency and human/social aspects of organizing work.
Classical approach of Management
The document provides an introduction to the classical approach to management. It discusses that the classical approach views employees as having only economic and physical needs. It was the oldest formal school of management originating in the early 1900s. The classical approach includes scientific management, administrative management, and bureaucratic management. Major contributors included Taylor, Fayol, and Weber. Taylor's scientific management focused on finding the most efficient way to perform jobs. Fayol analyzed management as a universal process and introduced 14 principles of management. Weber introduced concepts of bureaucratic organizations based on rational authority. The document also discusses management as both an art and a science.
Athletic Shoes Industry
Nike is the world's largest athletic footwear and apparel company. It was founded in 1964 and has evolved from distributing Onitsuka Tiger shoes to becoming a global leader in designing and marketing athletic footwear, apparel, and equipment. Nike focuses on innovation through product research in areas like biomechanics and uses high-profile athlete endorsements and aggressive marketing to promote its brand. While Nike dominates the industry, it faces challenges from increasing competition and changing consumer preferences.
Change management strategy ppt
This presentation discusses change management strategies. It defines change management as applying tools, processes, skills and principles to manage people through change to achieve project goals. The key aspects of change management include understanding who is impacted, supporting change teams and strategies, and analyzing risks and resistance. An effective change management strategy considers timing, culture, short-term wins, and clear communication. Strategies include visioning, engaging employees, amending plans based on feedback, committed communication, and managing the change project until the new approach is established.
Change Management Models- a comparison
1) The document compares five popular models for managing business change: Kotter's 8 steps, Bridges' transition model, Rogers' technology adoption curve, Kubler-Ross' five stage grief model, and Prosci's ADKAR model.
2) Each model provides a framework for understanding how organizations and individuals experience and respond to change. Kotter's model focuses on buy-in and clear steps. Bridges differentiates between change and transition. Rogers' model describes how innovations are adopted over time. Kubler-Ross' model applies grief stages to change. ADKAR focuses on specific business results.
3) While no single model can perfectly capture the complexity of change, these frameworks provide useful
Viewers also liked (19)
Knowledge Management at Infosys and Unisys A comparison
Knowledge Management at Infosys and Unisys A comparison
Comparison of Vision, Mission & Goals of different companies in clothing indu...
Comparison of Vision, Mission & Goals of different companies in clothing indu...
Principles of Scientific Management by FW Taylor and Theory of Motivation
Principles of Scientific Management by FW Taylor and Theory of Motivation
Similar to PUMA COMANY PRESENTATION
Puma project(comp)
Puma is a major international sportswear manufacturer founded in Germany in 1948. It produces footwear, apparel, and accessories. Puma competes with major brands like Nike and Adidas. While Adidas focuses on performance, Puma emphasizes fashion and lifestyle. Puma owns brands like Puma, Tretorn, and Hussein Chalayan. It has over 9,000 employees worldwide and generates billions in annual revenue.
Puma project(comp)
Puma is a major international sportswear manufacturer founded in Germany in 1948. It produces footwear, apparel, and accessories. Puma competes with major brands like Nike and Adidas. While Adidas focuses on performance, Puma emphasizes fashion and lifestyle. Puma owns brands like Puma, Tretorn, and Hussein Chalayan. It has over 9,000 employees worldwide and generates billions in annual revenue.
Puma analysis presentation transcript
PUMA is a Germany-based company that manufactures sporting goods and operates worldwide. It offers a range of footwear, apparel, and accessories for various sports and activities. Some of PUMA's famous endorsers include Usain Bolt and Serena Williams. PUMA focuses on sustainability and creative self-expression. It aims to generate positive social and environmental impact through initiatives like its Bring Me Back recycling program and sustainable Clever Little Bag packaging. PUMA's "Back on the Attack" strategy aims to make it the most desirable sportlifestyle company by growing its brand, categories, markets, and non-PUMA businesses to reach €4 billion in sales by 2015.
SurajKumarBothra_Puma_Report
This document is a project report by Suraj Kumar Bothra on his internship with Puma Sports Pvt. Limited. The report discusses Puma's consumer behavior and sustainability initiatives in India. It provides background on Puma globally and in India, the sports retail sector in India, research on consumer brand awareness of Puma, customer reaction to promotions, and Puma's loyalty programs and sustainability efforts like reusable bags. The report aims to analyze Puma's marketing strategies and consumer behavior in India.
Pumappt
The document discusses the history and operations of Puma. It outlines that Puma was founded in 1924 by brothers Adolf and Rudolf Dassler who started making shoes. Rudolf later left to start Puma, while Adolf started Adidas. Today, Puma employs over 9,000 people worldwide, distributes products to over 120 countries, and is known for its logo featuring a leaping big cat and for sponsoring major sporting events like the FIFA World Cup.
ADIDAS IMC
1) Adidas was founded in 1949 in Germany by Adolf Dassler and has its headquarters in Herzogenaurach, Germany.
2) It is a major sportswear and footwear company with over 60,000 employees worldwide and a CEO named Kasper Rørsted.
3) In India, Adidas entered through a licensing agreement in 1989 and has since expanded its operations, becoming a leading brand with a market share of 36% as of 2017.
4ps of Marketing Mix(Adidas).pptx
In this presentation I have covered 7Ps of Marketing Mix of Google
1 Product
2 Price
3 Promotion
4 Place
#adidas4ps, #adidas7ps, #adidasadsense, #adidasmarketing, #adidaspresentation, #adidasprice, #adidasproducts
Adidas vs nike
Nike and Adidas are two of the largest sports brands in the world. Nike produces a wide range of sports equipment and apparel and was founded in the United States. Adidas was founded in Germany and also produces sports footwear, apparel and other accessories. Both companies use strategies like celebrity endorsements and innovative product designs. While Nike focuses on innovation, Adidas targets the football market. Financial data shows that Nike has higher net margins and earnings per share compared to Adidas.
Adidas by jill jill courtney cara & fraz
Adidas is a major German sportswear company. It produces sports footwear, apparel, and accessories. Adidas has over 30,000 employees worldwide and seeks to overtake Nike as the top sportswear retailer. The company's purpose is to produce and distribute sports and leisure apparel/footwear while marketing the Adidas brand globally.
Adidas by jill jill courtney cara & fraz
Adidas is a major German sportswear company. It produces sports footwear, apparel, and accessories. Adidas has over 30,000 employees worldwide and seeks to overtake Nike as the top sportswear retailer. The company's marketing strategy focuses on brand awareness, market penetration, and market development to appeal to urban youth customers. Key competitors include Nike and Puma.
Adidas bsc
The document provides information about Adidas, the largest sportswear manufacturer in Europe. It details the company's history, founders, mission, vision, core values, brand attributes, key markets, strengths, weaknesses, opportunities, threats, target markets, product positioning, marketing mix, and strategies. The document segments Adidas's market and presents information in their balance scorecard, including objectives, targets, measurements, and budgets.
Adidas
Adidas is a German multinational corporation founded in 1924 that designs and manufactures sports clothing and accessories. It has a global supply chain with over 1,200 factories producing products in 63 countries. Adidas targets youth and upper-middle class consumers who are sports lovers and fashionable. It positions itself as a premium brand and focuses on major sports and lifestyle markets. While it has strengths in brand reputation and global presence, it faces threats from larger competitors like Nike and needs solutions like IT integration and mass customization to address weaknesses in areas like limited U.S. exposure and customer service.
adidas business plan.pdf
The document provides a business plan for Adidas Group. It includes sections on company background, external analysis including PESTEL, 5 forces, competitors and market trends, company analysis including mission, vision, values and strategic objectives, market analysis including segmentation, targeting and positioning, and products. The key points are:
1) Adidas Group is a global leader in the sporting goods industry founded in Germany in 1924 and owns brands like Adidas, Reebok and TaylorMade.
2) External analysis shows growing market trends in athletic footwear driven by health awareness and disposable incomes. Main competitors are Nike, Puma, New Balance and Asics.
3) Company analysis outlines the mission to be
Business Plan For Adidas
The classroom activities to think and plan business plan for sample company. This business plan not related to the real plan for Adidas AG. For more exchange in ideas please comment. Thank you.
Adidas Case Study
This document provides information about Adidas, a leading sportswear company. It discusses Adidas' founders, headquarters, vision, mission, history, market segmentation strategies, target markets, marketing positioning, differentiation, distribution channels, advertising, sales promotions, and SWOT analysis. Adidas serves customers worldwide and has annual sales of over 15 billion Euro. Its vision is to bring inspiration and innovation to every athlete through high-quality, technologically advanced products. It focuses on performance, style, and being socially responsible.
Pr-1_DM.pptx
This document discusses Puma's social media marketing case study. It provides background on Puma's history and brand as a major sportswear manufacturer. The case study outlines Puma's marketing objectives to increase sales, market share, and brand awareness through social networks. It describes Puma's target consumers as online shoppers ages 20-45 in Germany, South Africa, and the USA. The case study also discusses Puma's product definition, positioning, value proposition, and plans to implement and control their social media marketing strategy.
Analysis of the global brand Adidas
The document analyzes the global brand Adidas. It begins with an introduction to Adidas' history and current position as one of the largest sportswear manufacturers. It then performs a situational analysis including a PESTEL analysis, SWOT analysis, and analysis of market demands using Porter's Five Forces. Next, it outlines Adidas' STP strategy of segmentation, targeting, and positioning. It discusses Adidas' international marketing mix of products, price, place, and promotion. Finally, it addresses some global issues Adidas faces and provides recommendations.
Puma
includes history competitors products strategies vision advertising and success factors SWOT and financial highlights
Adidas marketing maganement
- Adidas is a German multinational corporation founded in 1920 that designs and manufactures sportswear and accessories.
- It has over 169 subsidiaries worldwide and generates over $11.99 billion in annual revenue.
- Adidas sponsors many major sporting events and was the official sportswear partner of the 2012 London Olympics and Paralympics.
Presentation (3).pdf
Puma is a major sportswear manufacturer founded in 1948 in Germany. It produces athletic footwear, apparel, and accessories. Puma uses demographic, geographic, and psychographic segmentation to understand customer needs. It positions itself as a brand that inspires achievement. Puma works with over 190 suppliers in 35+ countries for sourcing and production. Brand partnerships with athletes like Usain Bolt help build its brand equity.
Similar to PUMA COMANY PRESENTATION (20)
Recently uploaded
How to Add Chatter in the odoo 17 ERP Module
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
Digital Artifact 1 - 10VCD Environments Unit
Digital Artifact 1 - 10VCD Environments Unit - NGV Pavilion Concept Design
A Strategic Approach: GenAI in Education
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Top five deadliest dog breeds in America
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
PCOS corelations and management through Ayurveda.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
Types of Herbal Cosmetics its standardization.
Physiology and chemistry of skin and pigmentation, hairs, scalp, lips and nail, Cleansing cream, Lotions, Face powders, Face packs, Lipsticks, Bath products, soaps and baby product,
Preparation and standardization of the following : Tonic, Bleaches, Dentifrices and Mouth washes & Tooth Pastes, Cosmetics for Nails.
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS Template 2023-2024 by: Irene S. Rueco
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptxMohd Adib Abd Muin, Senior Lecturer at Universiti Utara Malaysia
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar KanvariaHindi varnamala | hindi alphabet PPT.pdf
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama UniversityAkanksha trivedi rama nursing college kanpur.
Natural birth techniques are various type such as/ water birth , alexender method, hypnosis, bradley method, lamaze method etcISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
-------------------------------------------------------------------------------
Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
-------------------------------------------------------------------------------
For more information about PECB:
Website: https://pecb.com/
LinkedIn: https://www.linkedin.com/company/pecb/
Facebook: https://www.facebook.com/PECBInternational/
Slideshare: http://www.slideshare.net/PECBCERTIFICATION
Recently uploaded (20)
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
Liberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdf
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
PUMA COMANY PRESENTATION
- 1. By VIGHNESHA KUMAR K V MBA ‘A’SECTION Alva's Institute Of Engineering & Technology
- 2. INTRODUCTIOIN Industry : Clothing and consumer goodsmanufacture Founded : 1948 Founder : Rudolf Dassler Headquarters : Herzogenaurach Key people : Bjørn Gulden CEO :Michael Lämmermann Number of employees :11,351 Website : www.puma.com
- 3. • PUMA Vision looks ahead to a world that is safer, more peaceful and more creative for the generations to come. • Through the programs of PUMA.safe (focusing on environmental and social issues). • PUMA.peace (supporting global peace). • PUMA.Creative (supporting artists and creative organizations) • we are providing real and practical expressions of this vision VISION
- 5. PUMA’s MISSION -PUMA has the long-term of becoming the most desirable sport life company. -To be the world most desired brand in the sportswear. -PUMA focuses on sports segments and accessories.
- 6. Puma Products • Foot wear • Custom made shoes ,sports shoes • Fancy Shoes • Apparels • T shirts,Tracks,Boxers • Accessories • Gloves,Helmets,Water bottles
- 7. Puma Competitors Prada Sports •Well known luxury brand •4 years ago Prada dared to step into the sport segment •Focus on fashion and trends but their price strategy is still too high Diesel •Major fashion brand including: sunglasses, footwear, watches, fragrances and writing tools •Experienced an unexpected growth rate •Brand is still situated in Italy (jeans production) Nike Inc. •No. 1 sports brand in the world •US based: administrative activities, design and product innovation •Sub brands like “Tiger Woods” and “Michael Jordan” Adidas Salmon AG •Focus on core sports like soccer, tennis, athletics and skiing •6 times the financial resources •Design and marketing department are located in France and Germany
- 8. OBJECTIVES • Puma, currently a distant third in the sporting- goods industry behind giants Nike and Adidas, wants to return to its sporting roots, led by its new CEO Bjoern Gulde. The struggling brand's profits crashed 70 percent last year and its sales declined by 2.5 percent in the first 9 months of 2013. The turnaround plan abandons the company's efforts over the past two decades under former CEO Jochen Zeitz to focus on fashion-led consumers.
- 9. Strategies Product diversification National Brand Ambassadors Advertising Strategies & Creative launch Online Selling Facilities for Asian Countries Gaining commercial Advantage from R&D and Innovations CSR Strategies
- 11. SWOT ANALYSIS Tennis Gears: Somdev Devramman Badminton: Saina Nehwal Health Academy: Shilpa Shetty & John Abraham Cricketing Equipments: Gautam Ganbhir
- 12. MISSION • At PUMA, we believe that our position as the creative leader in Sportlifestyle gives us the opportunity and the responsibility to contribute to a better world for the generations to come. • We believe that by staying true to our values, inspiring the passion and talent of our people, working in sustainable, innovative ways, and doing our best to be Fair, Honest, Positive, and Creative, we will keep on making the products our customers love, and at the same time bring that vision of a better world a little closer every day.
- 13. Segment:-unique men or Women ,Sportsman, Targeting:-Upper class men or Women,Age between 15 to 30 SEGEMET AND TARGETING
- 14. TODAY Revenue : €3.387 billion (2015)[1] Operating income:€96.3 million (2015) Profit : €37.1 million (2015) Total assets :€2.620 billion (end 2015) Total equity : €2.620 billion (end 2015)
- 15. STRENGTH -Puma's Operation in More than 90 countries.It is the main strength of this Company. -Puma have tie-up with many famous company like Ferrari -Puma is highly focusing on rich research and innovation in its products. -Puma has distinct image throughout the world. -Puma has the sponsorship with many famous sports person and teams.Yuvraj Singh, Adam Gilchrist, Brandom McCullum, Usain Bolt -Puma was sponsor of fifa World cup in 2006. -Puma is official sponsor of Sunriser hyderabad,Rajsthan royals in IP
- 16. WEAKNESAS -There is Tough competition in this industry.With big player like NIKE and Adidas. -Puma has limited share compare to another companies. -Low Financial position compare to other brands. -Company face many disputes on wages. -Tie-ups with sports academies and schools.
- 17. OPPORTUNITIES -Puma should more focused on many other parts of Asia. -It has to attain more sponsorship in international sports events. -Company has to enter lifestyle section of Industry.
- 18. THREATS -Economic situation is not good.. -Many new local players are growing. -Imitation of Brands increasing.
- 19. Thank You for Your Attention !