This document discusses how to address poverty and health inequalities in program design, implementation, and evaluation. It recommends identifying who the poor are using wealth quintiles or poverty lines, but noting these may not capture all factors like ethnicity, gender, or rural/urban residence. Interventions should focus on reaching the poor through geographic targeting, considering access barriers beyond cost of services. Programs should monitor uptake among poor subgroups and assess impact on identified health inequalities over time through surveys. Design, implementation and evaluation should account for multiple factors influencing poverty-related health inequities.