2. Program Planning Basics
• Systematic process
• Continual feedback and evaluation
• Cyclical: based on increasing
understandings of the true nature of the
situation and the effectiveness of
interventions.
• Starts with an assessment of the current
situation
5. Community Nutrition Assessment:
• Anchors program/intervention in the reality
of the community
• Essential part of ongoing process:
– Needs assessment
– Designing and implementing services
– Evaluation
– Improving programs and services
• Includes community and stakeholders as
fully active participants
6. Community Nutrition Assessment:
• Based on assets more than deficits
• Helps to integrate nutrition programs into
community-based health programs and
plans
7. Successful Community
Assessment Includes:
• Understanding current conditions of
families and individuals
• Evaluating local capacities for supporting
health and nutrition needs
• Building community support for
implementing changes
8. Models and Protocols for
Community Assessment
• Planned Approaches to Community Health
(PATCH) – CDC
• Assessment Protocol for Excellence in
Public Health (APEXPH) – NACHO (National
Association of County Health Officials)
• Moving to the Future: Developing
Community Based Nutrition Services –
ASTPHND (Association of State and Territorial Public Health
Nutrition Directors)
9. Strategic Planning for Initiatives to
Address Local Health Efforts
• Community Assessment
• Organize a community planning group
• Define community boundaries
• Gather information
– Statistical profile
– Qualitative data
– Community Resources
Agency for Health Care Policy and Research
10. Strategic Planning, cont.
• Analyze Information
– Common issues
– High risk individuals
– Unmet needs
– Prioritize
• Develop and implement community health
plan
• Monitor and evaluate community health
plan
11. Steps to Assessment
• Convene a planning group
• Define community
• Identify Community Assets
• Identify Perceived Needs
• Build Demographic Profile
• Analyze Community Health Status
• Analyze Community Nutrition Status
• Identify Community Resources and Service
Utilization
• Identify common issues and unmet needs
• Prioritize
12. Community Nutrition Planning
Group: Responsibilities
• Collect data and information
• Identify health needs and gaps in service
• Set priorities
• Develop a plan
• Help to implement interventions
• Assist in evaluation
– Of assessment, planning, and intervention process
– Of impact of intervention
13. Community Nutrition Planning
Group: Potential Members
• Community leaders
• Consumers
• Health and Nutrition Service providers
• Health organizations
• Schools
• Political office holders or their staff
• Fitness professionals
• Representatives from greater community health
planning groups
14. Define the Parameters
• Public Health Nutrition: Assuring
conditions in which people can be
nutritionally healthy
• Community: “A community is any group
sharing something in common”
Community Tool Box
15. Community Description
• Geographic boundaries
• General history
• Key people and leaders
• Demographics
• Financial & economic information
• Important issues
• Morale and involvement levels
• Key allies and rivals
• Unspoken rules and norms
• Attitudes and opinions
• Strengths and shortcomings
16. Identify Community Assets
• Physical structure, place, business
• Concerned citizens
• History of successful efforts
• Organizations
• Individual and group skills
• Communications systems
• Relationships
17. Identify Perceived Needs
• WHY?
– To understand public opinion
– To become aware of needs the planning
group doesn’t know about
– To gather support & expand group expertise
– To make decisions about priorities
– To plan programs in ways that will be
acceptable to stakeholders
18. How do we assess perceived
needs?
• Listening sessions
• Public forums
• Key informant interviews
• Needs assessment survey or survey of
concerns
19. Demographic Profile
• Economic status: income, employment, %
below poverty
• Education levels
• Age and gender
• Race & ethnicity
• Social factors: homelessness,
immigration status, family composition,
TANF utilization
20. Community Health Status
• Causes of Mortality
• Hospital discharge data
• Disease prevalence data
• Food bourne illness reports
• Years of potential life lost
• Infant mortality
21. Community Nutritional Status
• Pregnancy related:
– weight gain in pregnancy
– Pre-pregnancy weight
– Anemia
• Disease prevalence: HIV/AIDS, cardiovascular
disease, diabetes
• Activity levels (BRFSS)
• Food intake: fat, fruits & vegetables (BRFSS)
• Dental health
• Food/dieting related behaviors (YRBS)
• Food Security (BRFSS)
22. Community Resources & Service
Utilization
• What resources are available?
• To what extent are people using them?
• Sources of Information:
– Citizens
– Service providers
• Tools
– Existing data
– Interviews
– Surveys
23. Examples of Community Nutrition
Resources
• Food assistance programs (WIC, Basic
Food, etc.)
• Grocery stores with high quality produce
• Food Service with health promoting food
options
• Educational programs
• Media
• Profession and non-profit organizations
• Nutrition counseling
24. Criteria for defining/prioritizing
community problems
• Frequency
• Duration
• Scope or range
• Severity
• Perceptions
• Root causes (“but why?”) & ability to impact root
causes (effectiveness of interventions)
• Barriers to resolutions
• Political and financial support
25. Group Work: Develop Problem List
• Brainstorm nutrition related issues &
problems that arise from these data
• Choose 5 issues that are of interest to all
stakeholders
• Prioritize these issues using criteria in
these slides
• Establish the one issue or problem that all
stakeholders will be comfortable working
on for the next two weeks