Presented at eConsultancy JUMP NYC Jan 30, 2013 -- As agencies focus on what it means to be the agency of the future, marketers are facing an evolution of their own. Winning the hearts and minds of the the empowered and connected consumer requires the development and integration of a broad base of digital capabilities and cross-functional processes, embracing data and technology, attracting key talent, evolving legacy culture, and managing a portfolio of agencies, media and technology partners. Jason works closely with CMO's and marketing leaders to assess, develop and guide the organizations' digital marketing operations, and will share some of the best practices and common pitfalls that marketers experience on the journey to becoming the marketer of tomorrow.
As the way we do business becomes more complex and changes more quickly, the gap between the top and bottom performers widens considerably (Source: Competitive Advantage from Better Interactions, by Scott C. Beardsley, Bradford C. Johnson and James M. Manyika). Across sectors, leaders such as Tesco, Procter & Gamble, Goldman Sachs, Apple and Google have one thing in common – they all have an unquenchable thirst for collecting vast amounts of data from everywhere, which is converted to actionable insights for smarter innovation, interactions, transactions.
As the way we do business becomes more complex and changes more quickly, the gap between the top and bottom performers widens considerably (Source: Competitive Advantage from Better Interactions, by Scott C. Beardsley, Bradford C. Johnson and James M. Manyika). Across sectors, leaders such as Tesco, Procter & Gamble, Goldman Sachs, Apple and Google have one thing in common – they all have an unquenchable thirst for collecting vast amounts of data from everywhere, which is converted to actionable insights for smarter innovation, interactions, transactions.
If you are a senior IT leader, you need to make the same kinds of disciplined choices for your department that the CEO and top leadership team are making about the strategic direction of the enterprise. Here's how to develop a sophisticated, more strategically oriented information technology approach--based on six ways to create value for the enterprise, and five archetypes that resolve the tension among those six value drivers.
Our research identified four distinct
CIO Mandates, each reflecting a different way that organisations view
the role of IT in meeting their business goals
Based on, and including, interviews with a global panel of experts from world-leading institutions, Capitalising on the Digital Age outlines future revenue models and strategies that media and telecoms firms should consider adopting in order to prosper in a world where the value of traditional business models is slowly being eroded.
Discute as facilidades que uma ferramenta como portal corporativo pode oferecer a uma organização, apresenta os critérios de avaliação, infra-estrutura de tecnologia de informação, e o posicionamento, visão e impacto do portal na corporação.
www.terraforum.com.br
Customer Service is a new corporate battleground. Companies need to provide state of the art customer service in order to compete and in this new market. This white paper discusses the business value and best practices of integrating your companies phone system with a strong central CRM.
Several factors will affect innovation in the manufacturing industry across processes, product development, outsourcing engagements and even IT services. Among these factors are digital consumers in the automotive industry; and decision-making using Business Intelligence (BI). This list is in no way complete. But it certainly is a good starting point to explore further.
Managing Your Business Through Change: Introducing Bluewolf BeyondBluewolf
The rise of SaaS and cloud based business services have in effect killed the dinosaurs of the software consulting industry. Introducing Bluewolf Beyond.
A strategic framework for digital measurementPeter Isaksson
Presentationen innehåller ett övergripande synsätt om hur man bör hantera mätning av den digitala kanalen. Ofta fastnar organisationer i frågor kring verktyg eller hur man ska mäta den enskilda webbplatsen/-erna. Insikten kring vad målgruppen anser viktigt har på senare tid uppmärksammats genom att "Consumer decision Journey" har blivit ett begrepp och arbetssätt som ligger till grund för hur företag ska möta sin målgrupp. Svårigheten där är för många att skifta synsätt från att se ur ett företagsperspektiv till ett målgruppsperspektiv. Kommer vi till mätning så blir det än svårare för många att översätta och få något vettig ur sina analyser av målgruppens agerande och hur detta knyter an till den egna verksamheten. Lättare är då att falla tillbaka på att optimera mätning av flöden och KPI:r på den egna webbplatsen eller appen. Med detta material vill jag bidra till att belysa diskussionen och synsättet genom att introducera en ny indikator bredvid KPI:n som jag gett namnet SPI. SPI står för "Story Performance Indicator" och ska reflektera målgruppens agerande i den digitala kanalen. En "story" kan vara det mest diskuterade ämnet, mest nedladdade appen inom ert verksamhetsområde eller ett beteende. Idén är att man genom att mäta detta kontinuerligt och sätta det i ett sammanhang där man i slutändan knyter det till företagets KPI kan identifiera företagets totala potential (SPI) och utnyttjandegrad (KPI). En KPI mäter den sista delen i en beslutsresa medans en SPI mäter början.
Kommentera och dela gärna materialet. Materialet är på intet sätt statiskt utan kommer att utvecklas med nya erfarenheter och kommentarer.
// Peter Isaksson, PI Exponent AB
__________________________________________________________________________________
Peter Isaksson har arbetat med digitala frågeställningar i 14 år. Bland erfarenheterna kan följande företag och organisationer räknas in; SSAB, Postnord, Stora Enso, Riskpolisstyrelsen, Hero AG, AFA Försäkring, SJ, Lantmäteriet, Stockholms Läns Landsting, SEB, Folksam, Skandia, PRV, Statens Fastighetsverk, INCF, Kläppen, Ostnor, Electrolux och ett flertal andra uppdragsgivare.
Social Media Strategy Framework and Tools for SMEs and NGOsRocel Ann Junio
Most businesses and organizations think that being on social media is a must-do, but not everyone does it right and can do it well. Here's a framework to guide you in crafting your strategy and some free tools that can help you jumpstart your efforts.
If you are a senior IT leader, you need to make the same kinds of disciplined choices for your department that the CEO and top leadership team are making about the strategic direction of the enterprise. Here's how to develop a sophisticated, more strategically oriented information technology approach--based on six ways to create value for the enterprise, and five archetypes that resolve the tension among those six value drivers.
Our research identified four distinct
CIO Mandates, each reflecting a different way that organisations view
the role of IT in meeting their business goals
Based on, and including, interviews with a global panel of experts from world-leading institutions, Capitalising on the Digital Age outlines future revenue models and strategies that media and telecoms firms should consider adopting in order to prosper in a world where the value of traditional business models is slowly being eroded.
Discute as facilidades que uma ferramenta como portal corporativo pode oferecer a uma organização, apresenta os critérios de avaliação, infra-estrutura de tecnologia de informação, e o posicionamento, visão e impacto do portal na corporação.
www.terraforum.com.br
Customer Service is a new corporate battleground. Companies need to provide state of the art customer service in order to compete and in this new market. This white paper discusses the business value and best practices of integrating your companies phone system with a strong central CRM.
Several factors will affect innovation in the manufacturing industry across processes, product development, outsourcing engagements and even IT services. Among these factors are digital consumers in the automotive industry; and decision-making using Business Intelligence (BI). This list is in no way complete. But it certainly is a good starting point to explore further.
Managing Your Business Through Change: Introducing Bluewolf BeyondBluewolf
The rise of SaaS and cloud based business services have in effect killed the dinosaurs of the software consulting industry. Introducing Bluewolf Beyond.
A strategic framework for digital measurementPeter Isaksson
Presentationen innehåller ett övergripande synsätt om hur man bör hantera mätning av den digitala kanalen. Ofta fastnar organisationer i frågor kring verktyg eller hur man ska mäta den enskilda webbplatsen/-erna. Insikten kring vad målgruppen anser viktigt har på senare tid uppmärksammats genom att "Consumer decision Journey" har blivit ett begrepp och arbetssätt som ligger till grund för hur företag ska möta sin målgrupp. Svårigheten där är för många att skifta synsätt från att se ur ett företagsperspektiv till ett målgruppsperspektiv. Kommer vi till mätning så blir det än svårare för många att översätta och få något vettig ur sina analyser av målgruppens agerande och hur detta knyter an till den egna verksamheten. Lättare är då att falla tillbaka på att optimera mätning av flöden och KPI:r på den egna webbplatsen eller appen. Med detta material vill jag bidra till att belysa diskussionen och synsättet genom att introducera en ny indikator bredvid KPI:n som jag gett namnet SPI. SPI står för "Story Performance Indicator" och ska reflektera målgruppens agerande i den digitala kanalen. En "story" kan vara det mest diskuterade ämnet, mest nedladdade appen inom ert verksamhetsområde eller ett beteende. Idén är att man genom att mäta detta kontinuerligt och sätta det i ett sammanhang där man i slutändan knyter det till företagets KPI kan identifiera företagets totala potential (SPI) och utnyttjandegrad (KPI). En KPI mäter den sista delen i en beslutsresa medans en SPI mäter början.
Kommentera och dela gärna materialet. Materialet är på intet sätt statiskt utan kommer att utvecklas med nya erfarenheter och kommentarer.
// Peter Isaksson, PI Exponent AB
__________________________________________________________________________________
Peter Isaksson har arbetat med digitala frågeställningar i 14 år. Bland erfarenheterna kan följande företag och organisationer räknas in; SSAB, Postnord, Stora Enso, Riskpolisstyrelsen, Hero AG, AFA Försäkring, SJ, Lantmäteriet, Stockholms Läns Landsting, SEB, Folksam, Skandia, PRV, Statens Fastighetsverk, INCF, Kläppen, Ostnor, Electrolux och ett flertal andra uppdragsgivare.
Social Media Strategy Framework and Tools for SMEs and NGOsRocel Ann Junio
Most businesses and organizations think that being on social media is a must-do, but not everyone does it right and can do it well. Here's a framework to guide you in crafting your strategy and some free tools that can help you jumpstart your efforts.
Digital Marketing Framework & Hacking Beyond It : Saptarshi Roy ChaudhurySaptarshi Roy Chaudhury
This presentation of Digital Marketing framework and some case studies around creative digital marketing was presented by Saptarshi Roy Chaudhury at DigitalFest Conference 2016 in Hyderabad.
Absolute Beginner's Guide to Social Media MarketingBarry Feldman
Social media marketing, made simple. This is your starter guide—a fast-read eBook. What do first, then second, and a series of steps and strategies are explained for the absolute beginner.
Creating an Interactive Content Strategy that Works with Technologyion interactive
Scott Brinker's presentation from 2016 ContentTech Virtual Event:
Designing Interactive Content to Power Your Marketing Data Strategy
Interactive content—things such as quizzes, assessments, calculators, and configurators—is qualitatively different than the passive content that audiences simply read, watch, or listen to. Interactive content experiences are essentially miniature software programs, or web apps, which have logic and user experience wrapped into their design and operation. Most importantly, they give marketers the ability to collect and leverage a rich set of data that is explicitly volunteered by participants.
Marketers can design interactive content with this data in mind to develop a broader marketing data strategy. This presentation covers frameworks for both the user-facing options that marketers
can apply, to solicit the right kind of data from prospects at different stages of the buyer's journey, and the back-office management of this data through different marketing automation platforms (MAP) and CRM systems.
Topics include:
- Managing explicit "digital dialogue" data vs. implicit "digital body language"
- Applying advanced progressive profiling tactics in interactive content
- Pipelining richer data profiles from marketing to sales through your marketing stack
- Understanding scenarios for programmatic data vs. human-consumable data
In this special video presentation, authors Mark Schaefer and Brian Solis explore this new idea of engineering customer experiences and a new marketing trend
2018 Digital Marketing Strategy Proposal Templateunfunnel
http://bit.ly/powerhouse-digital-mktg-proposal
This free template provides a quick and easy outline for how to not only win in the digital marketplace across multiple channels, but also how you can get clients and team members on-board (beyond politics or who gets the credit).
Download this free guide to have a consistent reference for how to format, visualize and deliver online success in 2016.
Get it here: http://bit.ly/powerhouse-digital-mktg-proposal
Big Data in Financial Services: How to Improve Performance with Data-Driven D...Perficient, Inc.
Most banking and financial services organizations have only scratched the surface of leveraging customer data to transform their business, realize new revenue opportunities, manage risk and address customer loyalty. Yet a business’s digital footprint continues to evolve as automated payments, location-based purchases, and unstructured customer communications continue to influence the technology landscape for financial services.
The Postdigital Enterprise: Harnessing Change, Managing DisruptionCorey O'Neal
As mobility, social business, cloud computing and analytics evolve, each may represent a significant opportunity to enable or transform enterprises, markets and industries. But collectively, could these capabilities create significant disruption in the postdigital enterprise? We'll discuss:
Characteristics of the postdigital era, including transparency, consumerization and a renewed focus on the individual.
Business value, risks, and considerations for the intersection of mobile, social, analytics, and cloud.
Examples of postdigital innovation and disruption of operating and business models.
Learn about the benefits of harnessing mobility, social business, cloud computing and analytics, and explore how the intersection of these capabilities can transform your organization into a postdigital enterprise.
For more: http://www.deloitte.com/view/en_US/us/Insights/Browse-by-Content-Type/dbriefs-webcasts/283129725a782310VgnVCM2000001b56f00aRCRD.htm
Developing Digital Marketing Expertise for Marketing ProcurementJason Heller
Presented at Procurecon for Digital and Marketing Services, Nov 12, 2012. Designed to help marketing procurement professionals understand the basics of digital marketing, social media marketing and mobile marketing.
The Changing Nature of Campaign ManagementClickSquared
Daniel Smith, senior vice president, marketing, ClickSquared, and guest, Suresh Vittal, Vice President, Practice Leader, Forrester Research, Inc., discuss the realities of cross-channel marketing and how marketers can leverage modern campaign management tools.
Mindtree is a global information technology solutions company with revenues of over USD 400 million. Our 11,000 experts are driven to engineer meaningful technology solutions to help businesses and societies flourish.
Mindtree helps global enterprises gain competitive edge by leveraging the right mix of technology, people and processes to achieve strategic objectives. Our team of domain experts ensures that IT initiatives are tied to business imperatives through quantifiable metrics.
A synopsis of our MQWorx session. These are run in conjunction with our industry partners to help raise the awareness and understanding of the possibility of mobile...
Data Driven Marketing Organization Workshop - iMedia Brand SummitJason Heller
Workshop from iMedia Brand Summit Sept 8, 2014
Your company's aspirations to become data driven seem out of reach. What can you do about it? This hands-on workshop will walk attendees through a proven framework and an interactive exercise that will prepare you to help your company become more data driven. Industry hype, organizational silos, disparate data sources, legacy planning processes, and constrained resources have all contributed to "the data-driven organization" being more of an aspirational state than a strategic imperative for making more informed marketing decisions. Most marketers are managing at least one or more data-driven marketing activities, but as a whole, marketing is not data driven. Sound familiar? Marketers do understand the need for proper data utilization, data-driven decision making, and a shift to a more iterative and agile marketing process, but face a number of challenges in becoming data-driven marketing organizations. This workshop will address the operational and cultural needs that drive what ultimately is a part of a broader digital transformation.
Digital Marketing Operations Archetypes - MarTech 2014Jason Heller
Digital Marketing Operations presentation from the inaugural MarTech marketing technologist conference in Boston Aug 20, 2014. Presented by Jason Heller.
_______________________
Today's connected and empowered consumer is the catalyst for change within marketing organizations, inspiring systemic digital transformation. But achieving digital maturity and leadership is not as simple as increasing digital budgets, adding headcount to legacy org silos, or even hiring a marketing technologist.
Making the most of your digital marketing investments means evolving your marketing operations structure: the people, culture, processes, systems and partnerships that enable the full spectrum of digital capabilities. This session will highlight pitfalls to avoid and provide best-in-class examples of how enterprises are successfully reinventing marketing operations.
Developing Effective Digital Agency Compensation and Agency Performance Measu...Jason Heller
Presentation from Procurecon Marketing and Digital in London on June 3, 2014. Presented by Jason Heller.
Digital is changing the way clients and agencies operate, and as a result, the approach to compensation and agency relationship and performance evaluation and management is changing as well. Marketing and procurement organizations take heed -- the most important challenges to solve for are within your own organization. As procurement identifies ways to truly engage and partner with marketing - earning a seat at the proverbial table, the matrix structure that allows close collaboration between the marketing procurement function (marketing investment manager) and the CMO, CIO and CFO is more important than ever.
Beyond the organizational challenge, aligning on a combination of weighted KPI's is needed to facilitate proper evaluation and incentivize the best digital work from your agencies. Different contract terms are often necessary in digital to address growing data and technology needs as well as to encourage innovation and enable nimbleness.
Digital has nuances and complexity, but not nearly the amount of complexity that the ecosystem would leave you to believe.
Managing the digital marketing procurement process should not be taken lightly as it can unlock a significant amount of value.
What it really takes to become a data driven marketing organizationJason Heller
While “big data” may be the buzzword du jour, many marketing organizations have never really prioritized and operationalized the value of “regular data”. Organizational silos, disparate data sources, legacy planning processes, and constrained resources have all contributed to “the data-driven organization” being more of an aspirational state than a strategic imperative for making more informed marketing decisions.
However, the tide is turning, and the competitive and operational advantages are clear. Being data-driven is as much a mindset as it is a set of processes, guidelines, systems, tools and analytics capabilities. Effective integrated marketing requires new approaches to cross-channel analytics and cross-functional collaboration in order to develop the ongoing actionable insights and business intelligence that can improve marketing performance — all while supporting, rather than stifling, creativity and innovation.
Market Forces and Trends For Digital Marketing ProcurementJason Heller
Keynote presentation at Procurecon Nov 14, 2012. Covers the major trends affecting the roles of marketing procurement, and the organizational preparedness required to maximize the relationship between marketing, procurement and agencies.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
8. Consumers
are
connected
and
empowered
117
mm
38%
of
US
Digital
25%
of
US
adults
households
have
a
mobile
ubiquity
own
a
tablet
connected
device
internet
visitors
8
9. Consumers
are
connected
and
empowered
23%
of
US
Internet
2.65
Billion
Consump5on
Shares
Daily
Sources:
Nielsen,
Add
This
23. Myth
#1
Digital
is
so
specialized
and
unique
that
it
must
remain
siloed
24. Myth
#2
Digital
capabiliDes
can
easily
be
integrated
within
the
organizaDon
25.
26. Marketers
are
recognizing
the
challenge
80%
Senior
markeDng
leaders
that
recognize
a
need
for
digital
organizaDonal
transformaDon
but
do
not
know
what
to
do
about
it.
Sources:
NRF
organizaDonal
structure
study
27.
From
What
do
we
want
to
make
the
consumer
feel
&
think
about
our
brand?
28.
To
How
can
our
brand
meet
consumers’
expectaDons,
needs
and
desires?
29. Agencies
recognized
the
need
to
evolve
first…
Changing
consumer
behavior
Increase
demand
for
accountability
Increased
complexity
Improved
data
accessibility
30. Agencies
evolve
into
“the
agency
of
the
future”
Embrace
new
disciplines
Data,
math
capabiliDes
Emphasis
on
strategy
and
soluDons
Cross-‐channel
integraDon
New
compensaDon
structures
31. The
agency
of
the
future
Services
(CreaDve,
Media,
PR)
Agency
Technology
of
the
Business
&
data
future
intelligence
Strategy
32. The
marketer
of
the
future
Disciplines
&
channels
Marketer
Technology
of
the
Business
&
data
future
intelligence
Strategy
36. Path
to
digital
maturity
and
excellence
Aligned
CommiYed
TransiDonal
37. Path
to
digital
maturity
and
excellence
Aligned
Plugged
into
legacy
org
Heavily
siloed
CommiYed
Limited
collaboraDon
TransiDonal
Limited
data
abiliDes
38. Path
to
digital
maturity
and
excellence
Aligned
Increased
digital
prioriDes
CommiYed
Digital
as
a
catalyst
TransiDonal
Evolving
consumer
insights
capabiliDes
39. Path
to
digital
maturity
and
excellence
Aligned
Always-‐on
is
the
New
normal
CommiYed
Complete
execuDve
Level
support
TransiDonal
Data-‐driven
business
intelligence
42. Iden5fy
and
eliminate
bad
habits
InerDa
Fear
ExecuDon
without
Legacy
thinking
strategy
Complacency
Lack
of
CollaboraDon
43. Develop
talent
and
capabili5es
Enable
the
next
wave
of
customer
engagement
Maximize
digital
investments
Formalize
prioriDzaDon
Commit
to
training
and
development
44. Become
a
master
of
modeling
Seek
the
truth
Embrace
direcDonal
vs
absolute
measurement
Drink
from
the
“big
data”
fire
hose
Develop
business
intelligence
45. Be
proac5ve
about
being
reac5ve
React
to
trends
as
they
emerge
Enable
real
Dme
markeDng
Tools,
process,
budget
implicaDons
46. Be
both
a
leader
and
change
agent
ExecuDve
level
support
is
criDcal
Embrace
experimentaDon
and
failures
Inspire
and
moDvate
Evolve
corporate
culture
47. Be
a
be_er
client
to
your
agencies
Treat
agencies
as
partners
Over-‐communicate
Drive
over
arching
strategy
Challenge
each
other
48. Keep
your
eyes
on
the
trends,
but
your
feet
on
the
ground
ForDfy
your
baseline
acDviDes
Understand
your
customers
Develop
your
talent
Don’t
get
caught
up
on
the
bright
shiny
objects
49.
50. The
illiterate
of
the
future
will
not
be
the
person
who
cannot
read.
It
will
be
the
person
who
does
not
know
how
to
learn,
unlearn
and
relearn.
-‐
Alvin
Toffler