1) Enterprise social software has seen significant growth but adoption by employees has been low, with most employees never using their company's social platform. 2) Social collaboration in businesses currently happens in isolation from actual business processes and applications. 3) The transformational opportunity for social collaboration comes from closing this gap by surfacing social features and collaboration at the point where business decisions are made, actions are taken, and processes are executed. This would allow social collaboration to directly drive key business metrics like revenue, costs, risks, and more.

1. Rethinking work:
The next chapter in social
collaboration
Sameer Patel, Group Vice President & GM,
Enterprise Social Software, SAP

2. You’ve heard it before…
Social, for Business is BIG
42.4%
Growth rate of
4.5B
Revenue growth
social software by 2016
IDC Market Analysis Worldwide Enterprise Social Software 2012-2016 Forecast

3. Designed to seamlessly connect
your employees, your customers,
your partners
….like never before
Enterprise 2.0
Social Business
Social Enterprise

4. But let’s get real.
It’s not really working…..

5. The research is now here:
Adoption never came.
77% of employees
never use their enterprise social network
and only 3% use it once each day
Forrester Research, 2012

6. And Executives don’t get these
nebulous metrics
productivity
collaboration
transparency
sharing
comments “Where’s the
engagement Business in Social
connections Business?”
IDC Market Analysis Worldwide Enterprise Social Software 2012-2016 Forecast

7. Why is this?
Because
Social in the enterprsie is happening
on Mars
and business
on Venus
© 2013 SAP AG. All rights reserved. 7

8. While we work here….
Process
Applications Data
People
Content

9. Social Collaboration happens in a vacuum, today.

10. THE BIG OPPORTUNITY

11. It’s not Big. Its really, really BIG
$1.3 Trillion
Annual value that can be unlocked by
social technologies
McKinsey Global Institute 2012

12. Here’s your reality
Continuously
Delight and Satisfy
Customers
Increase Revenue
Improve Talent
Performance
Decrease Cost Optimize the
Demand and
Supply Chain
Make Data Driven
Decisions at every
Mitigate Risk level

13. Transactional systems are excellent at
repeatable processes
But almost all
business activities have
unstructured gaps to fill.
The Transformational Opportunity from Social Collaboration will
come from closing Business Loops

14. Customer Performance
Traditional CRM Customer Networks
Manage customer records Build strong customer
and interactions and communities to delight
analyze trends. customers and lower
acquisition costs.
That’s closing the loop

15. Talent Performance
Talent Management Talent Networks
Manage goals and Leverage knowledge as a
learning objectives. strategic asset.
That’s closing the loop

16. Financial Performance & Risk Mitigation
Financial Management Performance Networks
Execute Order to Manage exceptions and
Cash, Identify drive decisions.
Risk, Manage
Compliance.
That’s closing the loop

17. Supply Chain Performance
Supply Chain Business Networks
Management
Execute Procure to Pay Galvanize your supply
efficiently. chains to become
strategic partners.
That’s closing the loop

18. The Next Chapter: Social collaboration needs to surface at
the point of decision making, action and business execution.
People Processes
Applica-
tions
Data
Content
Lead to Close
Order to Cash
Customers CRM
Partners HCM
Employee Supply Chain
Networks Documents ERP
Videos
Social Media Data
Internal Data
To accelerate real business performance.

19. This version of Social Collaboration….
… is practical: It leverages your existing investments and feeds your
existing KPIs to drive revenue, reduce costs, and mitigate risk
… is achievable: You already have most of the ingredients:
applications, processes, data, content
… is available: Comes integrated, today.
The Future of Work is here. Start Now.

20. Thank You
sap.com/jam
© 2013 SAP AG. All rights reserved. 20