As organizations move to an environment characterized by cloud computing, the Internet of things, distributed computing, and mobile applications, it will be important to understand where and how these technologies can create value and support procurement decision-making.
Content Transformation: The Back Story On Audience CentricityG3 Communications
To take on the challenge of shifting their organizations from product to audience focus, B2B CMOs are depending on their content leaders to deliver content that demonstrates an understanding of audience needs and that supports every marketing and sales interaction. In this session, SiriusDecisions Content Strategy and Operations Service Research Director Phyllis Davidson will share benchmark data on how organizations are faring in their efforts to successfully manage and deliver audience-focused content. Learn how much content is being mapped to audience and buyer journeys; investment levels in technology, personalization approaches, and how teams are addressing skill gaps to support a new approach to content. In addition, you’ll get a look at audience-centric content examples and hear the back stories on what organizations like yours are doing to transform their content ecosystems to fulfill the expectations of audience centricity.
ANTS Programmatic Omnichannel 2017 - Part 1
“All about connected & small data:
• BigData & Connected Data
• Audience & Customer Profile
• Digital Components
• Optimization & Insights
• Digital Experience
• Digital APIs
• Open Platform
… to Data-driven Experiences!”
- Dr. Dinh Le Dat, http://AntsProgrammatic.com
DIGITAL TRANSFORMATION
1. Programmatic ad (#adtech)
2. Demand-side PLATFORM (#DSP)
3. Data management platform (#DMP)
4. Customer data platform (#CDP)
5. Marketing technology (#martech)
6. Customer LIFECYCLE
7. Customer moment
8. Omnichannel
9. Digital TRANSFORMATION
10. CUSTOMER EXPERIENCE
11. DIGITAL MATURITY
12. DIGITAL BUSINESS
13. Big Data
14. ARTIFICIAL INTELLIGENCE (#AI)
ANTS PROGRAMMATIC OMNICHANNEL
1. Big Data & Connected Data
2. Audience & 360 Customer Profile
3. DIGITAL COMPONENTS
4. OPTIMIZATION & INSIGHTS
5. DIGITAL EXPERIENCE
6. DIGITAL API
7. OPEN PLATFORM
ANTS Study Cases: Omnichannel & Automation Digital marketing-Sales
1. Big Data & Connected Data
2. Audience & 360 Customer Profile
3. Data-Driven Performance Marketing
4. Automation Marketing
5. ChatBot & Assistance
6. Ecommerce Recommendation
7. Omnichannel Contact Center & CS
-----
ANTS Programmatic Omnichannel 2017 - Part 2 (coming soon)
The 20% Problem: The Silent Killer That’s Devastating CPG Is Happening RIGHT...Shelvspace, Inc.
The average CPG company loses up to 20% of their total revenue due to HUGE GAPS in retail execution. The silent killer that's devastating CPG is happening right on the shelf. Learn the 6 reasons why and how Shelvspace solves the problem.
The report HARMAN INTERNATIONAL INDUSTRIES, INCORPORATED Company Profile is a detailed document covered company’s Overview, History, SWOT Analysis, Products/Services, Facts, Financials, Key Executives, Competitors, Tech Intelligence, IT Outsourcing, IT Management, Recent Developments and Strategy Evaluation.
Avail Sample of the report for more information @
https://www.researchcosmos.com/request/harman-international-industries-incorporated-company-profile-overview-history-swot-analysis-pr/2317093
As organizations move to an environment characterized by cloud computing, the Internet of things, distributed computing, and mobile applications, it will be important to understand where and how these technologies can create value and support procurement decision-making.
Content Transformation: The Back Story On Audience CentricityG3 Communications
To take on the challenge of shifting their organizations from product to audience focus, B2B CMOs are depending on their content leaders to deliver content that demonstrates an understanding of audience needs and that supports every marketing and sales interaction. In this session, SiriusDecisions Content Strategy and Operations Service Research Director Phyllis Davidson will share benchmark data on how organizations are faring in their efforts to successfully manage and deliver audience-focused content. Learn how much content is being mapped to audience and buyer journeys; investment levels in technology, personalization approaches, and how teams are addressing skill gaps to support a new approach to content. In addition, you’ll get a look at audience-centric content examples and hear the back stories on what organizations like yours are doing to transform their content ecosystems to fulfill the expectations of audience centricity.
ANTS Programmatic Omnichannel 2017 - Part 1
“All about connected & small data:
• BigData & Connected Data
• Audience & Customer Profile
• Digital Components
• Optimization & Insights
• Digital Experience
• Digital APIs
• Open Platform
… to Data-driven Experiences!”
- Dr. Dinh Le Dat, http://AntsProgrammatic.com
DIGITAL TRANSFORMATION
1. Programmatic ad (#adtech)
2. Demand-side PLATFORM (#DSP)
3. Data management platform (#DMP)
4. Customer data platform (#CDP)
5. Marketing technology (#martech)
6. Customer LIFECYCLE
7. Customer moment
8. Omnichannel
9. Digital TRANSFORMATION
10. CUSTOMER EXPERIENCE
11. DIGITAL MATURITY
12. DIGITAL BUSINESS
13. Big Data
14. ARTIFICIAL INTELLIGENCE (#AI)
ANTS PROGRAMMATIC OMNICHANNEL
1. Big Data & Connected Data
2. Audience & 360 Customer Profile
3. DIGITAL COMPONENTS
4. OPTIMIZATION & INSIGHTS
5. DIGITAL EXPERIENCE
6. DIGITAL API
7. OPEN PLATFORM
ANTS Study Cases: Omnichannel & Automation Digital marketing-Sales
1. Big Data & Connected Data
2. Audience & 360 Customer Profile
3. Data-Driven Performance Marketing
4. Automation Marketing
5. ChatBot & Assistance
6. Ecommerce Recommendation
7. Omnichannel Contact Center & CS
-----
ANTS Programmatic Omnichannel 2017 - Part 2 (coming soon)
The 20% Problem: The Silent Killer That’s Devastating CPG Is Happening RIGHT...Shelvspace, Inc.
The average CPG company loses up to 20% of their total revenue due to HUGE GAPS in retail execution. The silent killer that's devastating CPG is happening right on the shelf. Learn the 6 reasons why and how Shelvspace solves the problem.
The report HARMAN INTERNATIONAL INDUSTRIES, INCORPORATED Company Profile is a detailed document covered company’s Overview, History, SWOT Analysis, Products/Services, Facts, Financials, Key Executives, Competitors, Tech Intelligence, IT Outsourcing, IT Management, Recent Developments and Strategy Evaluation.
Avail Sample of the report for more information @
https://www.researchcosmos.com/request/harman-international-industries-incorporated-company-profile-overview-history-swot-analysis-pr/2317093
The presentation was given at Strategic sourcing conference. The presentation is based on research for my MBA thesis.
Focus on transforming the supply chain by using digital solutions. Reducing risk and increasing agility.
Designing a Fintech Strategy Around Your Legacy Core IT SupplierKelli Wilkinson
CEOs need strategic insights on how to set the vision and direct their franchise to take advantage of the fintech opportunity without creating too much disruption with clients, staff and the bottom line. Information is pouring in from all directions on fintech and it has become difficult to adopt the right strategy in a fragmented evolving marketplace providing many options.
This session will provide an unbiased, no BS summary for non-technical CEOs ready to lead their franchise in the new fintech era while minimizing the long term hold that legacy core IT suppliers have on them.
Read about the disruptions to influence and identity that impact our industry. Meabh Quoirin from Foresight Factory, lecturer on the MSc Digital Marketing & Analytics, discussed the digital marketing trends that will impact 2019 at an open lecture in Dublin Institute of Technology.
Putting the Experience in Digital Customer ExperienceCognizant
As the digital revolution has gained momentum, it has become widely understood that the “digital customer experience” is the key to engage with, delight and monetize customers in the modern world. However, only a miniscule number of companies believe their customers’ current digital experience qualifies as “excellent,” our primary research reveals.
Returns, the Value Conundrum: Accenture Post & Parcel Industry Research 2018accenture
With the rise of e-commerce, returns have become an integral part of the digital customer experience. See how dynamic friction control and dynamic routing control can transform this experience and improve operations.
The Critical Role of Audience Intelligence with Eric Enge and Rand FishkinPerficient, Inc.
Things move quickly in marketing. How do you identify what your customers need and how you can help? Now more than ever, audience intelligence is the key.
Audience intelligence is about understanding your target customers, their needs, what resonates with them, and how you can reach them. Eric Enge (Digital Marketing Principal, Perficient) and Rand Fishkin (Co-Founder & CEO, SparkToro) discussed this topic live on May 7, 2020. Watch to hear tactics for gaining a better understanding of your customers, how to use audience intelligence to optimize your marketing now, and more.
Join Mindmatrix's Kevin Hospodar and SiriusDecision's Kathy Freeman Contreras, as they discuss-
-The most effective means for delivering lead generating programs that achieve the highest adoption rates and ROI
-How you can drive better engagement and marketing performance with partners
-The 4 phases of the SiriusDecisions Fast-Tracking Channel Demand Model
-How you can prepare for a successful sales enablement project
Psfk webinar notes future of retail 2021Joan Braatz
Retail Merchandising Notes from attending psfk sponsored "The Future of Retail 2021" exploring the impacts from COVID-19 in retail.
Mech/ Merchandise /Revenue/Gross Profit/Margin/Dollars/Data/Ecommerce/Omnichannel/Retail
A lecture focusing on how to create a solid and differentiated digital roadmap.
• How to plan for changing consumer expectations
• How to approach digital strategy planning
• What a social media maturity model looks like and how to apply it to your own roadmap efforts.
The presentation discusses about how procurement function can help companies to get cost savings, the difference between cost savings and cost avoidance, types of cost savings, and examples of ways to achieve cost savings and cost avoidance
Procurement dari cost centre menjadi profit centre
Dengan harga harga yang meningkat, namun pendapatan tidak bertambah, strategy cost saving menjadi strategi ujung tombak menjaga profit suatu perusahaan. Procurement cost saving strategy menjadi pilihan yang utama, mengingat procurement menangani 60-80% spending perusahaan (direct & indirect). Peran procurement menjadi semakin strategis, signifikan dan berubah dari cost centre menjadi profit centre.
The presentation was given at Strategic sourcing conference. The presentation is based on research for my MBA thesis.
Focus on transforming the supply chain by using digital solutions. Reducing risk and increasing agility.
Designing a Fintech Strategy Around Your Legacy Core IT SupplierKelli Wilkinson
CEOs need strategic insights on how to set the vision and direct their franchise to take advantage of the fintech opportunity without creating too much disruption with clients, staff and the bottom line. Information is pouring in from all directions on fintech and it has become difficult to adopt the right strategy in a fragmented evolving marketplace providing many options.
This session will provide an unbiased, no BS summary for non-technical CEOs ready to lead their franchise in the new fintech era while minimizing the long term hold that legacy core IT suppliers have on them.
Read about the disruptions to influence and identity that impact our industry. Meabh Quoirin from Foresight Factory, lecturer on the MSc Digital Marketing & Analytics, discussed the digital marketing trends that will impact 2019 at an open lecture in Dublin Institute of Technology.
Putting the Experience in Digital Customer ExperienceCognizant
As the digital revolution has gained momentum, it has become widely understood that the “digital customer experience” is the key to engage with, delight and monetize customers in the modern world. However, only a miniscule number of companies believe their customers’ current digital experience qualifies as “excellent,” our primary research reveals.
Returns, the Value Conundrum: Accenture Post & Parcel Industry Research 2018accenture
With the rise of e-commerce, returns have become an integral part of the digital customer experience. See how dynamic friction control and dynamic routing control can transform this experience and improve operations.
The Critical Role of Audience Intelligence with Eric Enge and Rand FishkinPerficient, Inc.
Things move quickly in marketing. How do you identify what your customers need and how you can help? Now more than ever, audience intelligence is the key.
Audience intelligence is about understanding your target customers, their needs, what resonates with them, and how you can reach them. Eric Enge (Digital Marketing Principal, Perficient) and Rand Fishkin (Co-Founder & CEO, SparkToro) discussed this topic live on May 7, 2020. Watch to hear tactics for gaining a better understanding of your customers, how to use audience intelligence to optimize your marketing now, and more.
Join Mindmatrix's Kevin Hospodar and SiriusDecision's Kathy Freeman Contreras, as they discuss-
-The most effective means for delivering lead generating programs that achieve the highest adoption rates and ROI
-How you can drive better engagement and marketing performance with partners
-The 4 phases of the SiriusDecisions Fast-Tracking Channel Demand Model
-How you can prepare for a successful sales enablement project
Psfk webinar notes future of retail 2021Joan Braatz
Retail Merchandising Notes from attending psfk sponsored "The Future of Retail 2021" exploring the impacts from COVID-19 in retail.
Mech/ Merchandise /Revenue/Gross Profit/Margin/Dollars/Data/Ecommerce/Omnichannel/Retail
A lecture focusing on how to create a solid and differentiated digital roadmap.
• How to plan for changing consumer expectations
• How to approach digital strategy planning
• What a social media maturity model looks like and how to apply it to your own roadmap efforts.
The presentation discusses about how procurement function can help companies to get cost savings, the difference between cost savings and cost avoidance, types of cost savings, and examples of ways to achieve cost savings and cost avoidance
Procurement dari cost centre menjadi profit centre
Dengan harga harga yang meningkat, namun pendapatan tidak bertambah, strategy cost saving menjadi strategi ujung tombak menjaga profit suatu perusahaan. Procurement cost saving strategy menjadi pilihan yang utama, mengingat procurement menangani 60-80% spending perusahaan (direct & indirect). Peran procurement menjadi semakin strategis, signifikan dan berubah dari cost centre menjadi profit centre.
Personalizing Talent Management and the Mass Customization of People PracticesWaldron
Workforce of One co-author Susan Cantrell presented to the Seattle CHO Group on January 12, 2011. Slides from her presentation are posted here with permission from Accenture.
Sellers vs Buyers - “Tactics and Strategies from the Front Lines”Gerard B. Hawkins
SELLERS vs BUYERS
“Tactics and Strategies from the Front Lines”
A definitive guide to techniques for conditioning the “Seller” and techniques for conditioning the “Buyer”
Aims and Objectives
Generation of Supplier Positioning Model
Categorization of Suppliers
Tactics and Strategy applied to relative positions
Buyers Overall Aims
Material Strategy Model
Analysis Considerations
Spend Matrix
Procurement Profile Strategies
Supply Positioning: Portfolio Analysis
Supply Positioning: Analysis
Supplier / Buyer Conditioning
Supplier Conditioning Aims
Techniques
Customers' Expectations and the Supply Chains
The Buyer’s Influence cycle
Conditioning the Seller
Procurement Marketing
Inventory Cost and Order Quantities- Purchasing FundamentalsBill Kohnen
Inventory carrying cost, Acquisition costs and Economic Order quantities are basic purchasing and supply chain concepts. Knowing the concepts can help to identify strategic and tactical steps to lower total costs which can directly improve overall ROI
IPDC has been facilitating a considerably numbers of public trainings and in-house training programs in Performance Management and Appraisal Skills for the last 15 years
What are the risks and opportunities created by global sustainability issues. How can you turn these into a strategic advantage for your organisation.
Presentation for the meetings and events sector
The annals of commercial history are full of anecdotes about the B2B buyer-seller relationship. Variously described as a contest, a war, a win/win partnership, a value-adding collaboration, a strategic venture, there are very few sales people who don’t have an epic tale to tell about an encounter with a purchasing manager. And, on the other side of the fence, most procurement professionals have plenty to say about sales people!
We wanted to find out how the sales function interacts with procurement in 2012, and for this reason, we decided to re-run a survey we carried out in 2007 which revealed some stark messages about Sales’ preparedness for dealing with this rapidly evolving function. We also added some new questions to the original survey to make for a richer picture.
In essence, the research showed sales people being reactive, transactional, overly focused on face-to-face behavioural negotiation tactics, and unaware of the strategic, analytical and longer term methods being employed by, arguably, a superiorly-educated procurement profession.
Our conclusions are that sales and account management must:-
•Do their homework; undertake Analysis Before Action
•Recognise procurement is after your job as The New Trusted Advisor
•Understand the Levers of Power and Value at play in their key relationships
•Ditch any avoidance behaviour and accept that it’s now Time to Engage with Procurement
We debate the survey results from both the Sales and Procurement points of view, and suggest that no longer this issue can be ignored by suppliers where procurement is in the game.
www.fourpillars.co
Practically Applying Sourcing Grids for Risk Management Thomas Tanel
Purchasing and supply management have never been easy. The past several years have caused many executives and professionals to lose more sleep and gain more gray hair (or lose more hair) than usual; therefore, the next decade requires upgraded skill sets to survive.
Portfolio analysis is one of the most powerful techniques
used by the purchaser, despite its simplicity. It is a simple “grid” tool that charts the amount we spend on products or services and the complexity of its acquisition.
Portfolio analysis helps us define our sourcing strategy and the best sourcing techniques to use dependent upon the position on the sourcing grid. It also defines the relationships (supplier positioning) we need to have with our key suppliers and gives us an insight in how the key suppliers may see us in perception model. It allows you to organize your time and
resources for maximum benefit and it encourages strategic thinking and analysis to reduce cost, add value, and minimize risk.
A lesson on how to conduct Stakeholder Management for a project in any industry. Project stakeholders are extremely important to project success. Knowing how to adequately management their expectations and influence on the project is very essential for the project manager.
Socio-digital evolutions and micro-communities: what business opportunities d...Vanksen
This is the question that the new Vanksen study "Connecting The Digital Dots in 2023" aims to answer. In 2023, conducting periodic monitoring to display individual trends loses its meaning. Socio-digital evolutions are constant. Behaviors and innovations fluctuate organically, iteratively, and continuously.
In this context, Vanksen experts have attempted to translate them into a mind-mapping in order to better visualize the correlations impacting brands in their digital strategies.
They can thus better understand the dos and don'ts adapted to their DNA and business challenges, activate technological, tactical, marketing, and communication levers that generate meaning and performance for them and their communities.
https://www.vanksen.com/en/insights/socio-digital-evolutions-micro-communities-business-opportunities-for-brands
Teradata connect is conference on the power of data-driven digital marketing. The conference had a number of inspiring keynotes from Google, Facebook, Wired and Virgin Galactic to name a few. This is an unofficial summary perspective on the conference...that from an Australian technology startup - www.localz.co.
Key takeaways:
1. Customer data is like a currency - access is earned through demonstrated value
2. Technology is re-enabling the era of personalised, contextually relevant interactions…but at mass scale
3. Data savvy businesses will win
The Future of Information Services & TechnologyCognizant
In 2025 and beyond, the companies that control our data will rule. Here's how the tech industry will look in the next 15 years and the challenges it will need to overcome to get there.
2014 reality check: digital is no longer novel or experimental. It's everywhere! And it is slowly being integrated across different industries, and for different purposes. In this presentation I lay out trends in how brands are creating seamless digital experiences to enhance users' lives.
The last presentation that I created during my time at w.illi.am/.
This year’s Accenture Technology Vision highlights five emerging trends that will shape businesses over the next three years. In each trend, you will see how digital saturation is raising expectations, abilities, and risk across industries, and
how businesses are seeking new ways to differentiate themselves as the world moves into the post-digital era.
8 Interactive Trends Changing the Business LandscapeTim Sandlund
The world is changing quickly. This presentation looks at 8 interactive trends that are changing the business landscape. Technology is changing the way consumers interact with brands and how brands interact with consumers. Buying habits and consumer expectations are rapidly evolving. This is and will continue to have major implications for marketing. Is your business ready to adapt and take full advantage of how these trends are changing the way we do business?
Iot & Digital Signage: The invisible Elephant in the roomviewneo
White Paper: Contents
1. We are undergoing a significant transformation
1.1. Online and offline worlds are growing closer together
1.2. An insight into the consumers of the future: Millennials
2. What happens when IoT meets Digital Signage?
2.1. Digital signage meets Big Data
2.1. Event Driven Content & Content Driven Events
3. Digital Signage: smarter through IFTTT
4. How the Internet of Things will change Digital Signage
Creative director LBI Digital
As Chief Creative Officer at DigitasLBi International, Chris Clarke is responsible for the creative output of the network and its creative staff. Chris loves to stay close to the work, developing creative ideas with teams across the network for clients including Coca Cola, Sony Xperia and Etihad. Believability is his creative religion: he is permanently on a mission to bridge the gap between promise and proof for DigitasLBi’s clients, helping them to be true to the principles they espouse.
Like most people who’ve been doing this for a while, Chris stumbled into the digital industry in the late 90s. As a copywriter, he made it his mission to bring the craft of ideas to digital marketing, an ambition realised at pioneering Swedish digital advertising agency Abel & Baker and later at Wheel where he became Executive Creative Director. He was subsequently European Executive Creative Director at Modem Media, President and Executive Creative Director of Digitas UK and Chief Creative Officer of LBi.
Over the years, Chris has become a regular on the speaking circuit and has picked up awards at Cannes, D&AD, LIA, Campaign Digital, Campaign Direct, Revolution, BIMA and the Webbys.
Talk:
For years the internet has been touted as an almost universal force for good. We hear of the “democratising” nature of a platform dedicated to openness and transparency. We have come to see the web as a place where ‘The Consumer is in Control”, and where information wants to be free. In this session, Chris will explore the darker side of the digital revolution, looking at the “winner takes all” business models, and downward pressure on quality caused by ad funded content. By understanding the dark side of the digital revolution, you will be better prepared to help your organisation stay relevant and fit for the digital future.
The deck from our take on SXSW 2014 held at iris towers back in early April. My talks cover: 21st century content craft, brands as digital anthropologists and living in an automated world.
These factors — and the challenges they present — are fairly new or not fully understood yet, which seems to explain why they aren’t currently top-of-mind. They also garner less attention from the C-Suite because they are not easily quantifiable. Nearly all factors discussed here have deeply human and emotional traits to them, making them somewhat unique and harder to grasp. Nonetheless, we believe they are of great importance in the future of marketing and should be addressed accordingly.
Silicon Valley Executive Network CMO Futures Series - The Power of Story 10...FortuneCMO, LLC
www.SVEN.org Silicon Valley Executive Network 1st CMO Futures Series event in San Jose, CA on 10/27 with Ed Saxon, 8 time Academy Award winning producer keynoting on 'The Power of Story'.
Marketing industry leader and author Jon Wuebben reveals the future of the marketing practice in his new book, Future Marketing: Winning in the Prosumer Age. Jon is the Founder & CEO of Content Launch, a content marketing platform.
Data Driven Marketing Organization Workshop - iMedia Brand SummitJason Heller
Workshop from iMedia Brand Summit Sept 8, 2014
Your company's aspirations to become data driven seem out of reach. What can you do about it? This hands-on workshop will walk attendees through a proven framework and an interactive exercise that will prepare you to help your company become more data driven. Industry hype, organizational silos, disparate data sources, legacy planning processes, and constrained resources have all contributed to "the data-driven organization" being more of an aspirational state than a strategic imperative for making more informed marketing decisions. Most marketers are managing at least one or more data-driven marketing activities, but as a whole, marketing is not data driven. Sound familiar? Marketers do understand the need for proper data utilization, data-driven decision making, and a shift to a more iterative and agile marketing process, but face a number of challenges in becoming data-driven marketing organizations. This workshop will address the operational and cultural needs that drive what ultimately is a part of a broader digital transformation.
Digital Marketing Operations Archetypes - MarTech 2014Jason Heller
Digital Marketing Operations presentation from the inaugural MarTech marketing technologist conference in Boston Aug 20, 2014. Presented by Jason Heller.
_______________________
Today's connected and empowered consumer is the catalyst for change within marketing organizations, inspiring systemic digital transformation. But achieving digital maturity and leadership is not as simple as increasing digital budgets, adding headcount to legacy org silos, or even hiring a marketing technologist.
Making the most of your digital marketing investments means evolving your marketing operations structure: the people, culture, processes, systems and partnerships that enable the full spectrum of digital capabilities. This session will highlight pitfalls to avoid and provide best-in-class examples of how enterprises are successfully reinventing marketing operations.
Developing Effective Digital Agency Compensation and Agency Performance Measu...Jason Heller
Presentation from Procurecon Marketing and Digital in London on June 3, 2014. Presented by Jason Heller.
Digital is changing the way clients and agencies operate, and as a result, the approach to compensation and agency relationship and performance evaluation and management is changing as well. Marketing and procurement organizations take heed -- the most important challenges to solve for are within your own organization. As procurement identifies ways to truly engage and partner with marketing - earning a seat at the proverbial table, the matrix structure that allows close collaboration between the marketing procurement function (marketing investment manager) and the CMO, CIO and CFO is more important than ever.
Beyond the organizational challenge, aligning on a combination of weighted KPI's is needed to facilitate proper evaluation and incentivize the best digital work from your agencies. Different contract terms are often necessary in digital to address growing data and technology needs as well as to encourage innovation and enable nimbleness.
Digital has nuances and complexity, but not nearly the amount of complexity that the ecosystem would leave you to believe.
Managing the digital marketing procurement process should not be taken lightly as it can unlock a significant amount of value.
What it really takes to become a data driven marketing organizationJason Heller
While “big data” may be the buzzword du jour, many marketing organizations have never really prioritized and operationalized the value of “regular data”. Organizational silos, disparate data sources, legacy planning processes, and constrained resources have all contributed to “the data-driven organization” being more of an aspirational state than a strategic imperative for making more informed marketing decisions.
However, the tide is turning, and the competitive and operational advantages are clear. Being data-driven is as much a mindset as it is a set of processes, guidelines, systems, tools and analytics capabilities. Effective integrated marketing requires new approaches to cross-channel analytics and cross-functional collaboration in order to develop the ongoing actionable insights and business intelligence that can improve marketing performance — all while supporting, rather than stifling, creativity and innovation.
Adapt or Die: What It Means to Be The Marketer of The FutureJason Heller
Presented at eConsultancy JUMP NYC Jan 30, 2013 -- As agencies focus on what it means to be the agency of the future, marketers are facing an evolution of their own. Winning the hearts and minds of the the empowered and connected consumer requires the development and integration of a broad base of digital capabilities and cross-functional processes, embracing data and technology, attracting key talent, evolving legacy culture, and managing a portfolio of agencies, media and technology partners. Jason works closely with CMO's and marketing leaders to assess, develop and guide the organizations' digital marketing operations, and will share some of the best practices and common pitfalls that marketers experience on the journey to becoming the marketer of tomorrow.
Market Forces and Trends For Digital Marketing ProcurementJason Heller
Keynote presentation at Procurecon Nov 14, 2012. Covers the major trends affecting the roles of marketing procurement, and the organizational preparedness required to maximize the relationship between marketing, procurement and agencies.
Developing Digital Marketing Expertise for Marketing ProcurementJason Heller
Presented at Procurecon for Digital and Marketing Services, Nov 12, 2012. Designed to help marketing procurement professionals understand the basics of digital marketing, social media marketing and mobile marketing.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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