Digital, as a term used loosely, is a nebulous concept that seems to encompass a lot more than a marketer or a technologist can fathom. Who owns this initiative in an enterprise? – Technologists? Interaction/UX designers? Influencers? Marketing Department?
The ‘digital brand’ concept is in dire need of a framework that will help the marketer, technologists and creative folks talk on a common platform. This master class would attempt at establishing this common framework that contains channels and types of assets that can define a connected idea of a campaign, a gateway, and foundational assets.
This framework will be illustrated with case videos that demonstrate the mechanics of the model. Further, this class will explore web content marketing and social media marketing at a deeper level. This will also help technologists understand the mechanics of marketing strategies and understand the need for tools that can enable an informed digital initiative in all enterprises.
2016 Digital Marketing Playbook - SIS Annual AdditionSISDigital
Supercharge your 2016 Digital Marketing with agency proven techniques. Included are strategies on content marketing, Virtual Reality, Ad-Blocking, SEO, Hyper-Local, Digital Advertising on Facebook, Instagram and what's next for Snapchat. This is our biggest guide ever, so enjoy!
2016 Predictions for Location-Based Marketing, Advertising & Commerce Localogy
At the end of 2015 we asked the industry what 2016 will hold for the location-based marketing, advertising and commerce space. Here are the 24 interesting predictions we received from a variety of experts representing companies such as Constant Contact, Dstillery, GoDaddy, Kenshoo, Placed, Yext and many more.
It's the middle of the year - July 2019. It would be good for entrepreneurs to start planning their Marketing Strategy for 2020. What are their goals, how do they want to achieve these goals - and via which mediums. Armed with the new opportunities in the market - they can make an informed decision for their business and ultimately the growth of their brand.
Is your digital marketing strategy well defined? There's no denying we are firmly in the digital era and nearly every company needs a solid online presence to grow. This webinar is designed for experienced and new marketers starting out in digital marketing. In this slideshare, you will learn how to plan your digital marketing strategies with an overview on: budgeting, planning, channels, lists and segmentation (CRM), tools and tactics.
Digital, as a term used loosely, is a nebulous concept that seems to encompass a lot more than a marketer or a technologist can fathom. Who owns this initiative in an enterprise? – Technologists? Interaction/UX designers? Influencers? Marketing Department?
The ‘digital brand’ concept is in dire need of a framework that will help the marketer, technologists and creative folks talk on a common platform. This master class would attempt at establishing this common framework that contains channels and types of assets that can define a connected idea of a campaign, a gateway, and foundational assets.
This framework will be illustrated with case videos that demonstrate the mechanics of the model. Further, this class will explore web content marketing and social media marketing at a deeper level. This will also help technologists understand the mechanics of marketing strategies and understand the need for tools that can enable an informed digital initiative in all enterprises.
2016 Digital Marketing Playbook - SIS Annual AdditionSISDigital
Supercharge your 2016 Digital Marketing with agency proven techniques. Included are strategies on content marketing, Virtual Reality, Ad-Blocking, SEO, Hyper-Local, Digital Advertising on Facebook, Instagram and what's next for Snapchat. This is our biggest guide ever, so enjoy!
2016 Predictions for Location-Based Marketing, Advertising & Commerce Localogy
At the end of 2015 we asked the industry what 2016 will hold for the location-based marketing, advertising and commerce space. Here are the 24 interesting predictions we received from a variety of experts representing companies such as Constant Contact, Dstillery, GoDaddy, Kenshoo, Placed, Yext and many more.
It's the middle of the year - July 2019. It would be good for entrepreneurs to start planning their Marketing Strategy for 2020. What are their goals, how do they want to achieve these goals - and via which mediums. Armed with the new opportunities in the market - they can make an informed decision for their business and ultimately the growth of their brand.
Is your digital marketing strategy well defined? There's no denying we are firmly in the digital era and nearly every company needs a solid online presence to grow. This webinar is designed for experienced and new marketers starting out in digital marketing. In this slideshare, you will learn how to plan your digital marketing strategies with an overview on: budgeting, planning, channels, lists and segmentation (CRM), tools and tactics.
The Future Of B2B Marketing / By @TheCoolestCoolRoss Simmonds
From RossSimmonds.com - Check it out for great information on B2B Marketing!
Over the last few years, the entire sales and marketing process for B2B and enterprise organizations has shifted. These companies are no longer armed with information that is hidden from the public and sales teams are no longer in the driver seat. Leads and prospects now hold the power as information is more readily available and the increase in competition has resulted in a plentiful supply of choice. Beyond that, technology has completed disrupted the once linear buying process and behaviour of B2B customers and has forced marketers to become more strategic and efficient in their approach. Here are a few trends that I believe are going to redefine marketing in the B2B space over the next few years.
Each year the Content Marketing Institute, in partnership with McMurry/TMG, finds the best content marketing practitioners and selects finalists and fetes the overall Content Marketer of the Year at Content Marketing World. This year this will take place September 10, 2014 in Cleveland, Ohio.
In this presentation I gave at Social Media Breakfast-Minneapolis/St. Paul, I take on glut of "social media trend" posts we see each year, and instead offer up more realistic social trends you can actually ACT on in 2017.
We've been waiting all year for this! Our annual content marketing predictions compilation from some of the smartest content marketers on the planet. Whose prediction do you like? Whose do you see coming true? And which prediction do you see not coming to fruition? And lastly, what is YOUR prediction? Leave a note in the comments here, or tweet us at @CMIContent. Big thanks to our friends at Marketing.AI for sponsoring our annual predictions post!
You create content on a regular basis, but are you measuring your work? Have you established KPIs? Have you documented a content marketing strategy that you're measuring against? Are you measuring the right things, or are you simply looking at vanity metrics? Find out how to have measurement success by reading some words of wisdom from some of our Content Marketing World speakers in the last of a 3-part ebook series produced by our friends at TopRank Online Marketing in conjunction with the #CMWorld team.
As digital technology continues to evolve, so do the channels by which businesses can reach customers all over the world. This presentation covers some of the basic methods:
• Display Advertising
• Search Engine Marketing (SEM)
• Affiliate Marketing
• Mobile Marketing
• Email Marketing
• Social Media Marketing
All of these digital channels call for a much more targeted and interactive approach than traditional marketing. By choosing a primary content platform and engaging customers with a consistent stream of high-quality content, businesses of any size can achieve digital marketing success - both in their local market and globally.
Facing difficulty in picking the right strategy or the areas of focus for digital marketing in 2015? Here is an inspiring collection of the marketing experts revealing the most significant changes and important trends in 2015.
Get ready to move quickly through 7 different tables, where you’ll get to meet and learn about a handful of digital advertising tactics:
Contextual advertising
Lookalike advertising
CRM targeting
Search engine marketing (SEM)
Retargeting
Social media advertising
Content Distribution
We’ll move through each 6-minute round quickly and cover the benefits, uses and available platforms.
If you’ve never experimented with online advertising or you’re a pro, this is your chance to learn it all or learn a few things in just under an hour.
Over 150 predictions from the Content Marketing Institute on what will hold true for social media and content marketing in 2012. Includes expert predictions from over 75 marketing experts.
Driving your marketing strategy in 2021. A people-centered framework: attenti...WP Engine
Learn about a people-centered framework for designing your marketing strategy in 2021...one that aligns with your customer’s journey. See examples of companies, including Pepco Holdings, that are doing it right.
Register to watch the on-demand webinar here: https://hs.wpengine.com/2021-marketing-strategy
Online Retailer Digital Marketing Strategy ExampleMike Ncube
This digital marketing strategy for an accessories retailer covers the main areas of marketing audit, analysis, objectives, target markets, competitors, promotions, products and more.
Use it as a guide for your own digital marketing strategy and it will help you achieve online marketing success.
Visit my site www.mikencube.co.uk for more digital marketing resources
http://www.b2bmarketinginsider.com/content-marketing/content-marketing-marketing-left
Stories have helped us connect with our fellow human beings since the dawn of time. But as we have evolved, each new communication platform creates opportunities and challenges, especially for brands.
Brands have learned that promoting themselves doesn't work. Ultimately it's the stories that allow brands to connect with their audience. The future of marketing is extreme customer-centricity.
Brands have to stop promoting themselves and create content that people actually want to consumer. The future of marketing will see more brands acting like publishers. This is more than a cliche. It means brands will start delivering content people want. And driving engagement and conversions.
As content consumers, we react more quickly and with deeper connection to headlines that engage us with curiosity and wit. The future of marketing uses the words we use when searching online and drives action with engaging headlines.
The world is overflowing with more information than any of us could ever dream of consuming. But "a picture is worth a thousand words." The future of marketing is more visual as brands follow traditional media publishers into visual content production. Brands will hire photographers, designers, reporters and videographers in addition to journalists.
The term "real-time marketing" is a myth. It is an over-simplification of the complexity of the modern world and how brands need to act in order to stay relevant. We are always-on and always-connected. The "campaign brain" no longer fits the world we live in. Campaigns that provide short-term bumps of engagement do not provide the return that marketing investment requires.
Brands cannot determine when and where lightning will strike. And so the future of marketing will see marketing leaders creating a culture of continuous always-on content production.
Social media is not a strategy. It is one of the channels we use to consume content and connect with people. It is the evolution of what started with the dawn of the internet and the move to digital, mobile and cloud-based systems of communications. These are just the pipes. Content is the fuel.
In order to be effective in the future, brands must create branded content hubs to attract their own audiences. The future of marketing is owned media and branded content hubs, driving social engagement that fuels paid distribution.
Joe Pulizzi's Epic Content Marketing - Sample ChapterJoe Pulizzi
This is a free, sample chapter for Joe Pulizzi's book "Epic Content Marketing - How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less". The book is now available for purchase at Amazon.com, B&N and wonderful bookstores near you.
The Future Of B2B Marketing / By @TheCoolestCoolRoss Simmonds
From RossSimmonds.com - Check it out for great information on B2B Marketing!
Over the last few years, the entire sales and marketing process for B2B and enterprise organizations has shifted. These companies are no longer armed with information that is hidden from the public and sales teams are no longer in the driver seat. Leads and prospects now hold the power as information is more readily available and the increase in competition has resulted in a plentiful supply of choice. Beyond that, technology has completed disrupted the once linear buying process and behaviour of B2B customers and has forced marketers to become more strategic and efficient in their approach. Here are a few trends that I believe are going to redefine marketing in the B2B space over the next few years.
Each year the Content Marketing Institute, in partnership with McMurry/TMG, finds the best content marketing practitioners and selects finalists and fetes the overall Content Marketer of the Year at Content Marketing World. This year this will take place September 10, 2014 in Cleveland, Ohio.
In this presentation I gave at Social Media Breakfast-Minneapolis/St. Paul, I take on glut of "social media trend" posts we see each year, and instead offer up more realistic social trends you can actually ACT on in 2017.
We've been waiting all year for this! Our annual content marketing predictions compilation from some of the smartest content marketers on the planet. Whose prediction do you like? Whose do you see coming true? And which prediction do you see not coming to fruition? And lastly, what is YOUR prediction? Leave a note in the comments here, or tweet us at @CMIContent. Big thanks to our friends at Marketing.AI for sponsoring our annual predictions post!
You create content on a regular basis, but are you measuring your work? Have you established KPIs? Have you documented a content marketing strategy that you're measuring against? Are you measuring the right things, or are you simply looking at vanity metrics? Find out how to have measurement success by reading some words of wisdom from some of our Content Marketing World speakers in the last of a 3-part ebook series produced by our friends at TopRank Online Marketing in conjunction with the #CMWorld team.
As digital technology continues to evolve, so do the channels by which businesses can reach customers all over the world. This presentation covers some of the basic methods:
• Display Advertising
• Search Engine Marketing (SEM)
• Affiliate Marketing
• Mobile Marketing
• Email Marketing
• Social Media Marketing
All of these digital channels call for a much more targeted and interactive approach than traditional marketing. By choosing a primary content platform and engaging customers with a consistent stream of high-quality content, businesses of any size can achieve digital marketing success - both in their local market and globally.
Facing difficulty in picking the right strategy or the areas of focus for digital marketing in 2015? Here is an inspiring collection of the marketing experts revealing the most significant changes and important trends in 2015.
Get ready to move quickly through 7 different tables, where you’ll get to meet and learn about a handful of digital advertising tactics:
Contextual advertising
Lookalike advertising
CRM targeting
Search engine marketing (SEM)
Retargeting
Social media advertising
Content Distribution
We’ll move through each 6-minute round quickly and cover the benefits, uses and available platforms.
If you’ve never experimented with online advertising or you’re a pro, this is your chance to learn it all or learn a few things in just under an hour.
Over 150 predictions from the Content Marketing Institute on what will hold true for social media and content marketing in 2012. Includes expert predictions from over 75 marketing experts.
Driving your marketing strategy in 2021. A people-centered framework: attenti...WP Engine
Learn about a people-centered framework for designing your marketing strategy in 2021...one that aligns with your customer’s journey. See examples of companies, including Pepco Holdings, that are doing it right.
Register to watch the on-demand webinar here: https://hs.wpengine.com/2021-marketing-strategy
Online Retailer Digital Marketing Strategy ExampleMike Ncube
This digital marketing strategy for an accessories retailer covers the main areas of marketing audit, analysis, objectives, target markets, competitors, promotions, products and more.
Use it as a guide for your own digital marketing strategy and it will help you achieve online marketing success.
Visit my site www.mikencube.co.uk for more digital marketing resources
http://www.b2bmarketinginsider.com/content-marketing/content-marketing-marketing-left
Stories have helped us connect with our fellow human beings since the dawn of time. But as we have evolved, each new communication platform creates opportunities and challenges, especially for brands.
Brands have learned that promoting themselves doesn't work. Ultimately it's the stories that allow brands to connect with their audience. The future of marketing is extreme customer-centricity.
Brands have to stop promoting themselves and create content that people actually want to consumer. The future of marketing will see more brands acting like publishers. This is more than a cliche. It means brands will start delivering content people want. And driving engagement and conversions.
As content consumers, we react more quickly and with deeper connection to headlines that engage us with curiosity and wit. The future of marketing uses the words we use when searching online and drives action with engaging headlines.
The world is overflowing with more information than any of us could ever dream of consuming. But "a picture is worth a thousand words." The future of marketing is more visual as brands follow traditional media publishers into visual content production. Brands will hire photographers, designers, reporters and videographers in addition to journalists.
The term "real-time marketing" is a myth. It is an over-simplification of the complexity of the modern world and how brands need to act in order to stay relevant. We are always-on and always-connected. The "campaign brain" no longer fits the world we live in. Campaigns that provide short-term bumps of engagement do not provide the return that marketing investment requires.
Brands cannot determine when and where lightning will strike. And so the future of marketing will see marketing leaders creating a culture of continuous always-on content production.
Social media is not a strategy. It is one of the channels we use to consume content and connect with people. It is the evolution of what started with the dawn of the internet and the move to digital, mobile and cloud-based systems of communications. These are just the pipes. Content is the fuel.
In order to be effective in the future, brands must create branded content hubs to attract their own audiences. The future of marketing is owned media and branded content hubs, driving social engagement that fuels paid distribution.
Joe Pulizzi's Epic Content Marketing - Sample ChapterJoe Pulizzi
This is a free, sample chapter for Joe Pulizzi's book "Epic Content Marketing - How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less". The book is now available for purchase at Amazon.com, B&N and wonderful bookstores near you.
People’s attention is on their phone but they’re not looking for ads, they’re looking for content.
Content marketing is the new advertising because consumers are less likely to pay attention to what you have to say about yourself than what you have to say about the topics they care about. You'd rather be what they're interested in, rather than interrupt them from it.
My Goal is to Erase the word “Digital” from Advertising Titles.
This presentation is a primer for traditional creatives that want to be more “digital”.
If you consider yourself a traditional creative in advertising, you need to know this stuff because the younger generation isn’t going to distinguish between digital and traditional, to them it will all just be “creative”.
Let’s get you up to speed…
The importance of creative strategy in online advertisingITDogadjaji.com
Prezentacija "The importance of creative strategy in online advertising" koju je Toni Došen održao na ABC Seminaru o Internet oglašavanju 8. aprila 2010. godine u Beogradu.
Advertisement Creative strategy & creative tactics & formatsNijaz N
A creative strategy defines the important strategic choices required to develop a marketing message.
The creative strategy (often called a copy or advertising strategy) defines what you will say about your product or service.
It explains how you want consumers to think about your Brand.
Griffin Farley helps us understand all forms of strategic planning in advertising including Brand Planning, Account Planning, Media Planning, Connections Planning, Transmedia Planning and Propagation Planning. Griffin will also cover the deliverables for each form of planning and creative examples that have leveraged the various processes.
Build Your Platform, Your Audience, and Your Business with Content MarketingComcast Business
Moderator Jill Schiefelbein, owner of The Dynamic Communicator™, along with panelists Ann Handley, chief content officer at MarketingProfs, and Joe Pulizzi, founder of the Content Marketing Institute, discuss how to: use content marketing to drive revenue for your business, establish expertise and credibility by providing value-based content, create marketing that doesn’t feel like marketing, and identify your audience and find your unique story.
Social Media Week 2014 @DigitasLBi: Your Website in a Social ContextDigitasLBi Nordics
DigitasLBi Denmark’s head of User Experience, Niels Handberg, presents the latest digital trends and business opportunities on how to utilize and integrate social related activities on and beyond your website.
• Your website in a social context – how to connect the dots,
• How social listening can help your service offer on your site,
• How to integrate social aspects throughout the customer decision journey,
• Integrating the voice of the crowd to help conversion on all platforms, and
• How social media can help your eCommerce performance.
As a retail marketer, it’s important that all of your programs work toward the common goal of driving conversions. And while traditional marketing efforts and brand-produced materials can drive value, taking a more modern approach and leveraging User Generated Content in your programs can be incredibly beneficial. In this presentation, we have identified the Top 12 Retail Marketing Campaigns that get consumers participating with your brand. Take a look!
Sean Singleton of Your Favourite Story spoke at the In-cosmetics event, about using digital marketing to launch your beauty brand and increase profit.
Want to learn more? contact sean.singleton@yourfavouritestory.com for your free ebook download.
This deck is from a presentation I gave on February 2nd, 2017 to a group of ~200 Multifamily Industry Executives and Managers in Napa, California. The MultiFamily Social Media Summit is a "One-of-a-Kind Conference for Managers and Executives Focused on the ROI of Social Media and Content Marketing in Retaining and Attracting New Residents."
Full Sail University is challenging me to think about moonshots — "ideas so large that they require the kind of creativity and innovation necessary to literally and figuratively put a man on the moon."
I know from experience that shooting for the moon is not an easy task; it requires large enough goals to break through the status quo. Goals that are just crazy enough to work.
I am living proof that if you work hard enough, you can build the business or the life you want.
This checklist contains 22 tactics for generating leads, from Direct Mail to Facebook Ads. You'll be able to use these tactics whether you're a small business, entrepreneur, or affiliate marketer.
Best Practices for Managing Multiple Social ChannelsMaggie Malek
Facebook… Twitter… Snapchat… Pinterest… Instagram…YouTube… LinkedIn. The exploding social media landscape has made managing channels the most urgent challenge facing social media marketers today. How do you execute a cohesive social content strategy? How do you ensure brand consistency across thousands of social pages and accounts? How do you effectively engage your growing social communities? And, most importantly, how do you analyze and measure results? These are just some of the questions that digital marketers are struggling to answer.
I had the opportunity to present on this topic with Dino Kuckovic, Team Lead, Customer Success at Falcon Social. We covered... the important steps to facilitate social media collaboration across teams, how to create more effective workflow and publishing processes, key performance metrics to understand what social media content is (or isn't) working and so much more!
Welcome to the 10th Episode of the Digital Trends!
In this episode, we are looking at marketing predictions for 2021 as well as some of the notable Ads in 2020. Enjoy!
Here is the layout,
* Quotes from Marketing Experts
* Predicted Marketing Trends in 2021
* Notable Digital Campaigns in 2020
20 steps to drive content marketing success with SEOKevin Gibbons
This presentation is about what I feel is the right way to do content marketing. A strategy first approach is essential to making sure you're not just going from campaign to campaign, instead you're building short-term impact into longer success.
Strategy informs your marketing decisions > Marketing drives the use of technology > and Technology empowers you to refine your strategy and enhance your marketing impact.
I put this deck together as an exercise for my own personal brand. It's incredible to look at it 8 months later and see how much of the information in here I've manifested into my life.
What a great exercise to go through as a personal brand.
Social Objects Explained - Balind SieberBalind Sieber
Social objects are the foundation of social networks. They're a core principle to understanding how and why people interact and the pillar of a creative strategy.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
2. 2016 | DIGITAL MARKETING FRAMEWORK
@BALINDSIEBER | BALIND.CO |
How to Meet Random People
–
Buy everyone you see a drink and before they’ve even
taken a sip, ask them to come home with you.
99 out of 100 people will say no but 1 person will
eventually say yes. Congrats, you scored.
That’s how traditional advertising works. It’s
expensive and guarantees a minimum result.
2
Don’t be these guys
3. 2016 | DIGITAL MARKETING FRAMEWORK
@BALINDSIEBER | BALIND.CO |
How to Make Friends
–
Approach only people that look compatible. Curiously
connect around common interests.
Ask them for their number and call a few days later. You
scored. Call again, connect again. Score again.
That’s how digital marketing works. It takes more
work and takes longer, but now you have a
relationship.
3
Be these guys
4. 2016 | DIGITAL MARKETING FRAMEWORK
@BALINDSIEBER | BALIND.CO |
Everything Creative has a Formula
–
Every movie you’ve watched and every song you’ve
listened to was built on a formula.
Feed your audience engaging content, incentivize
them to participate, then make them an offer they
can’t refuse.
4
Stop going for one-night-stands
and start making friends
5. 2016 DIGITAL MARKETING FRAMEWORK
2016 | DIGITAL MARKETING FRAMEWORK
@BALINDSIEBER | BALIND.CO |
Storytell for Engagement
Incentivize Participation
Convert to Action
01. CONTENT
02. SOCIAL
03. EXPERIENCE
5
6. 2016 | DIGITAL MARKETING FRAMEWORK
@BALINDSIEBER | BALIND.CO |
03. EXPERIENCE
Convert
to Action
PURCHASE
6
02. SOCIAL
Incentivize
Participation
01: CONTENT
Storytell for
Engagement
Lead Magnet Core Offer
RETARGET
Result
2016 DIGITAL MARKETING FRAMEWORK
7. 2016 | DIGITAL MARKETING FRAMEWORK
@BALINDSIEBER | BALIND.CO | 7
01. CONTENT
Storytell for Engagement
–
Content that engages your
audience rather than solely
entertains them
8. 2016 | DIGITAL MARKETING FRAMEWORK
@BALINDSIEBER | BALIND.CO | 8
01. CONTENT
Storytell for Engagement
–
FORMULAS FOR ENGAGING CONTENT
–
A) SOCIAL EXPERIMENT Capture an unexpected reaction from real people,
based on a cultural trend
B) COMMUNITY SERVICE Craft a solution that reduces friction in your audience’
lives and document its effect on them
C) EXPLORATORY VIDEO Develop a story that has multiple paths or perspectives
and allow your audience to choose their journey
9. 2016 | DIGITAL MARKETING FRAMEWORK
@BALINDSIEBER | BALIND.CO |
01. CONTENT
Storytell for Engagement
–
FORMULA A) SOCIAL
EXPERIMENT
–
Capture an unexpected reaction
from real people, based on a
cultural trend
9
REAL
PEOPLE
Ingredients
UNEXPECTED
REACTION
BASED ON A
CULTURAL
TREND
10. 2016 | DIGITAL MARKETING FRAMEWORK
@BALINDSIEBER | BALIND.CO |
01. CONTENT
Storytell for Engagement
–
E.G. COKE “REMOVE
LABELS” SOCIAL
EXPERIMENT
–
People are asked to guess each
others appearance based on
meeting them in the dark
10
Agency: Ogilvy – View Work
11. 2016 | DIGITAL MARKETING FRAMEWORK
@BALINDSIEBER | BALIND.CO |
01. CONTENT
Storytell for Engagement
–
FORMULA B) COMMUNITY
SERVICE
–
Craft a solution that reduces
friction in your audience’ lives
and document its effect on them
11
CRAFT A
SOLUTION
Ingredients
DOCUMENT
THE EFFECT
REDUCE
FRICTION
12. 2016 | DIGITAL MARKETING FRAMEWORK
@BALINDSIEBER | BALIND.CO |
01. CONTENT
Storytell for Engagement
–
E.G. VOLVO “LIFE PAINT”
COMMUNITY SERVICE
–
Volvo developed a light
reflecting paint that cyclists can
apply to protect themselves
12
Agency: Grey – View Work
13. 2016 | DIGITAL MARKETING FRAMEWORK
@BALINDSIEBER | BALIND.CO |
01. CONTENT
Storytell for Engagement
–
FORMULA C) EXPLORATORY
VIDEO
–
Develop a story that has multiple
paths or perspectives and allow
your audience to choose their
journey
13
AUDIENCE
CHOOSES
JOURNEY
Ingredients
MULTIPLE
PATHS OR
PERSPECTIVES
INTERACTIVE
STORY
14. 2016 | DIGITAL MARKETING FRAMEWORK
@BALINDSIEBER | BALIND.CO |
01. CONTENT
Storytell for Engagement
–
E.G. DELUXE “EXPLORE
COLOR” EXPLORATORY
VIDEO
–
Interactive video where audience
is able to click on any surface to
view the color profile
14
Agency: BBH – View Work
15. 2016 | DIGITAL MARKETING FRAMEWORK
@BALINDSIEBER | BALIND.CO | 15
01. CONTENT
Storytell for Engagement
–
Your content is like your opening
line when you meet someone new
–
It’s where you pique your audiences curiosity by entertaining, inspiring, or
informing them
16. 2016 | DIGITAL MARKETING FRAMEWORK
@BALINDSIEBER | BALIND.CO | 16
02. SOCIAL
Incentivize Participation
–
Leverage social media in ways
that incentivize your audience to
participate
17. 2016 | DIGITAL MARKETING FRAMEWORK
@BALINDSIEBER | BALIND.CO | 17
02. SOCIAL
Incentivize Participation
–
FORMULAS THAT INCENTIVIZE PARTICIPATION
–
A) COLLECTIVE CREATION Allow an audience to openly contribute to
aspirational content, determined through peer voting
B) SKILL CHALLENGE Provide audience with fame opportunity by
showcasing their skills in a way that encourages product use
C) SHOW & TELL Short & inspiring demonstrations that answer common
questions and encourage remixing from the audience
18. 2016 | DIGITAL MARKETING FRAMEWORK
@BALINDSIEBER | BALIND.CO |
02. SOCIAL
Incentivize Participation
–
FORMULA A): COLLECTIVE
CREATION
–
Allow an audience to openly
contribute to aspirational
content, determined through
peer voting
18
ASPIRATIONAL
CONTENT
Ingredients
PEER
VOTING
OPEN
AUDIENCE
CONTRIBUTION
19. 2016 | DIGITAL MARKETING FRAMEWORK
@BALINDSIEBER | BALIND.CO |
02. SOCIAL
Incentivize Participation
–
E.G. PLAYSTATION “GAMER
MASTERPIECE” COLLECTIVE
CREATION
–
Audience uploaded their likeness
to digital paintings, winners got
theirs recreated by an artist
19
Agency: BBH – View Work
20. 2016 | DIGITAL MARKETING FRAMEWORK
@BALINDSIEBER | BALIND.CO |
02. SOCIAL
Incentivize Participation
–
FORMULA B) SKILL
CHALLENGE
–
Provide audience with fame
opportunity by showcasing their
skills in a way that encourages
product use
20
OPPORTUNITY
FOR FAME
Ingredients
PRODUCT
USE
SKILL
SHOWCASE
21. 2016 | DIGITAL MARKETING FRAMEWORK
@BALINDSIEBER | BALIND.CO |
02. SOCIAL
Incentivize Participation
–
E.G. FOOT LOCKER “HORSE
WITH HARDEN” SKILL
CHALLENGE
–
Audience challenges NBA player
James Harden to a virtual game
of Horse
21
Agency: BBDO – View Work
22. 2016 | DIGITAL MARKETING FRAMEWORK
@BALINDSIEBER | BALIND.CO |
02. SOCIAL
Incentivize Participation
–
FORMULA C) SHOW & TELL
–
Short & inspiring demonstrations
that answer common questions
and encourage remixing from
the audience
22
SEARCH
FRIENDLY
Ingredients
ENCOURAGE
REMIXING
SHORT &
INSPIRING
23. 2016 | DIGITAL MARKETING FRAMEWORK
@BALINDSIEBER | BALIND.CO |
02. SOCIAL
Incentivize Participation
–
E.G. LOW’S “#HYPERMADE”
SHOW & TELL
–
Instagram videos that
demonstrate quick, creative
home projects
23
Agency: BBDO – View Work
24. 2016 | DIGITAL MARKETING FRAMEWORK
@BALINDSIEBER | BALIND.CO | 24
02. SOCIAL
Incentivize Participation
–
Social is like introducing new
friends to hang with your old friends
–
Social proof has the equivalent impact on your audience as ratings & reviews have
on Amazon shoppers
25. 2016 | DIGITAL MARKETING FRAMEWORK
@BALINDSIEBER | BALIND.CO | 25
03. EXPERIENCE
Convert to Action
–
Digital version of your retail
environment that converts your
audience toward an action
26. 2016 | DIGITAL MARKETING FRAMEWORK
@BALINDSIEBER | BALIND.CO | 26
03. EXPERIENCE
Convert to Action
–
FORMULAS THAT CONVERT TO ACTION
–
A) SOCIAL HUB House interactive content on a single social page, where
the payoff for engaging drives to a product page
B) SQUEEZE PAGE Mix product information with branded content, and
social proof, to create a story that ends with an offer
C) INTERACTIVE QUIZ A thought-provoking experience that categorizes
the audience and provides them with recommendations
27. 2016 | DIGITAL MARKETING FRAMEWORK
@BALINDSIEBER | BALIND.CO |
03. EXPERIENCE
Convert to Action
–
FORMULA A) SOCIAL HUB
–
House interactive content on a
single social page, where the
payoff for engaging drives to a
product page
27
DRIVE TO
PRODUCT
PAGE
Ingredients
INTERACTIVE
CONTENT
SINGLE
SOCIAL
PLATFORM
28. 2016 | DIGITAL MARKETING FRAMEWORK
@BALINDSIEBER | BALIND.CO |
03. EXPERIENCE
Convert to Action
–
E.G. MERCEDES “BUILD A
GLA” SOCIAL HUB
–
Allows audience to create a
custom GLA on Instagram
28
Agency: Razorfish – View Work
29. 2016 | DIGITAL MARKETING FRAMEWORK
@BALINDSIEBER | BALIND.CO |
03. EXPERIENCE
Convert to Action
–
FORMULA B) SQUEEZE PAGE
–
Mix product information with
branded content, and social
proof, to create a story that ends
with an offer
29
SOCIAL
PROOF
Ingredients
BRANDED
CONTENT
PRODUCT
INFORMATION
30. 2016 | DIGITAL MARKETING FRAMEWORK
@BALINDSIEBER | BALIND.CO |
03. EXPERIENCE
Convert to Action
–
E.G. NEST “THERMOSTAT”
SQUEEZE PAGE
–
Mixture of features and benefits
told through various media and
woven into an interactive story
30
Agency: Nest – View Work
31. 2016 | DIGITAL MARKETING FRAMEWORK
@BALINDSIEBER | BALIND.CO |
03. EXPERIENCE
Convert to Action
–
FORMULA C) INTERACTIVE
QUIZ
–
A thought-provoking experience
that categorizes the audience
and provides them with
recommendations
31
CATEGORIZE
AUDIENCE
Ingredients
PROVIDES
RECOMMEN-
DATION
THOUGHT
PROVOKING
32. 2016 | DIGITAL MARKETING FRAMEWORK
@BALINDSIEBER | BALIND.CO |
03. EXPERIENCE
Convert to Action
–
E.G. NIKE “#BETTERFORIT”
INTERACTIVE QUIZ
–
Quiz that determines the 21-day
training program that’s right for
you, and recommends the right
products
32
Agency: Wieden Kennedy – View Work
33. 2016 | DIGITAL MARKETING FRAMEWORK
@BALINDSIEBER | BALIND.CO | 33
03. EXPERIENCE
Convert to Action
–
Your owned experience is like
inviting a friend into your home
–
It’s a digital version of the retail experience where you have complete control
over every detail
34. 2016 | DIGITAL MARKETING FRAMEWORK
@BALINDSIEBER | BALIND.CO |
My Name’s Balind
–
I’ve spent the bulk of my creative career designing
experiences for digital games, advertising, and products.
In the last couple years I’ve found a new platform for
interactive storytelling in the modern marketing campaign.
This framework was developed to streamline the process of
generating ideas that fit within a digital marketing ecosystem.
Read more of my thinking on MEDIUM / SLIDESHARE
34
Balind Sieber is a designer that
applies UX principles to traditional
storytelling