Organizing Your First Website Usability Test - WordCamp Toronto 2016Anthony D. Paul
You’ve built a shiny, new WordPress site. You asked your co-worker and your boss if they like it and they both do. However, you’re lying awake at night wondering if you’re missing something—because you know you’re not the end user. You yearn for actionable feedback. In this talk, I’ll distill my background in usability research into a how-to framework for taking your site and conducting your first unmoderated usability test. I’ll cover why and when you should be running usability tests; how to set research goals and draft a script for them; setting up your lab environment and capturing feedback; and best practices for facilitation, minimizing bias, keeping users on task and gleaning the most from each brief test.
Communication Skills
During this course participants will be introduced to ways of understanding and thinking that will help them define effective communication and the most effective way to deal with others . Help them identify obstacles to effective communication and how to overcome such obstacles. Participants will learn how to practice using verbal and nonverbal language, and create an effectively communicable working environment.
Organizing Your First Website Usability Test - WordCamp Toronto 2016Anthony D. Paul
You’ve built a shiny, new WordPress site. You asked your co-worker and your boss if they like it and they both do. However, you’re lying awake at night wondering if you’re missing something—because you know you’re not the end user. You yearn for actionable feedback. In this talk, I’ll distill my background in usability research into a how-to framework for taking your site and conducting your first unmoderated usability test. I’ll cover why and when you should be running usability tests; how to set research goals and draft a script for them; setting up your lab environment and capturing feedback; and best practices for facilitation, minimizing bias, keeping users on task and gleaning the most from each brief test.
Communication Skills
During this course participants will be introduced to ways of understanding and thinking that will help them define effective communication and the most effective way to deal with others . Help them identify obstacles to effective communication and how to overcome such obstacles. Participants will learn how to practice using verbal and nonverbal language, and create an effectively communicable working environment.
The lecture slides talks about the importance of analysing the worth of problems before we on to solve them. And how to identify the problems worth solving.
Effective communication skills presentation 1 amcWafa AlAhmed
Educational training for healthcare givers need to enhance soft skills, as well as, technical skills to communicate effeciently with their colleagues medical team, and customers. in addition, to improve the quality of the healthcare services.
Core Vocabulary for AAC Bootcamp ESMA 2014Kate Ahern
This presentation for professionals who support AAC users was created and presented by Susan Malloy at AAC Bootcamp for Professionals for Easter Seals MA in August 2014
The lecture slides talks about the importance of analysing the worth of problems before we on to solve them. And how to identify the problems worth solving.
Effective communication skills presentation 1 amcWafa AlAhmed
Educational training for healthcare givers need to enhance soft skills, as well as, technical skills to communicate effeciently with their colleagues medical team, and customers. in addition, to improve the quality of the healthcare services.
Core Vocabulary for AAC Bootcamp ESMA 2014Kate Ahern
This presentation for professionals who support AAC users was created and presented by Susan Malloy at AAC Bootcamp for Professionals for Easter Seals MA in August 2014
Claire Foley & Tracy Torchetti - Editing Health Information for a Limited Eng...Plain Talk 2015
Presented by Claire Foley, MA, & Tracy Torchetti, MA, on March 12, 2015 at the fifth Center for Health Literacy Conference: Plain Talk in Complex Times.
Anthony Roberts Jr. & Meico Whitlock - Using Twitter Town Halls as a Tool to ...Plain Talk 2015
Presented by Anthony Roberts Jr., MS, & Meico Whitlock, MS, on March 12, 2015 at the fifth Center for Health Literacy Conference: Plain Talk in Complex Times.
How to Make the Web Easier for Users with Limited Literacy Skills - Sandy Hil...UXPA International
43% of Americans only read at a basic or below basic level, but how many of us develop, design, and test our interactive tools and websites with this in mind? In this session, we’ll examine how we can adapt user-centered design principles to engage a wider audience, while bringing clarity and ease to existing users.
Focusing on users with limited literacy skills, we’ll explore how to:
Co-create interactive tools and websites
Develop effective and engaging content
Optimize visual design for clarity and accessibility
Throughout our hands-on session, we’ll work with case studies and examples from our years of work in health communication. You’ll learn specific strategies to integrate best practices for limited literacy challenges into your existing workflow.
Handout for "Proven Presentation Techniques", an InfoComm approved workshop b...Thomas Zangerle
This workshop will show you how you can transform your ideas into convincing interactive presentations. The most important elements of successful presentations, training sessions and meetings are straightforward to name, but not always quite so easy to implement. It's essential for the presenter to capture and maintain the attention of the audience, to present effectively, create interest, encourage excitement and to captivate the participants. In this training session we will explore how you can increase understanding and retention in a presentation. You will receive background information based on scientific research, about improving communication techniques and about the workings of the brain. You will also see examples of best practices, effective communication, and presentation designs, all of which contribute to the creation of long-lasting impressions.
This slideshow also has audio. I talk for 30 minutes about top-shelf professional writing and professional email usage. Using these tips will give you competitive advantages in the workplace and enhance your ability to communicate effectively.
Contact me if you want a copy of the file with audio - I'm happy to share with proper copyright protection.
Com. St. 11 - Study Questions for Final Exam1. Explain the stra.docxclarebernice
Com. St. 11 - Study Questions for Final Exam
1. Explain the strategy of being “thoroughly prepared” for reducing communication apprehension.
2. Explain extemporaneous delivery?
3. Name five resources, which can be helpful in gathering ideas for a speech.
4. Identify five reference sources for a speech.
5. Identify the elements of vocal delivery.
6. Identify five strategies for the introduction and conclusion.
7. Outline the following body (second main point):
Through marketing, establish an emotional connection. According to Fox News 2016, it is important to create an advertisement that will captivate the viewers and consumers emotions. According to Money Talk co-host, Aaron M. Sanchez, the emotional aspect plays numerous roles in consumer behavior. It is not only about making the consumer purchase the product, it is also about maintaining them. Therefore, it is crucial to create a long lasting emotional affect. In Psychology Today 2013, it states that, “fMRI neuro-imagery shows that when evaluating brands, consumers primarily use emotions (personal feelings and experiences) rather than information (brand attributes, features, and facts)”.
8. Outline the following conclusion:
Although it is not scientifically proved if environmental experience can make healing on people with cancer, according to a research in academia.edu website, spatial qualities definitely are related to emotional experience of people. Therefore, design can improve environmental experiences and add the wholesome to the character of the built environment.
9. Please explain how to cite the following source in your speech.
Adams, G. S., & Inesi, M. E. (2016). Impediments to forgiveness: Victim and transgressor attributions of intent and guilt. Journal of Personality and Social Psychology, 111, 866–881.
10. Please explain how to cite the following source in your speech.
Prospective Psychology.org
11. Please explain how to cite the following source in your speech.
Helen Fisher Says the Future of Love Will Play Out by Prehistoric Rules
By Helen Fisher, PhD
Wall Street Journal, July 2014
12. Outline the following introduction:
Hi everyone! By the show of hands, how many of you can admit that you tend to lie through situations? What many of us do not realize are the consequences that come with lying. Even the smallest lies, like a white lie, will eventually come back to haunt us. Today, I would like to discuss the consequences of lying. This includes losing trust, having broken promises and having these aspects lead to rumors.
13. Write a specific purpose and thesis for the following topic (Informative Speech):
Kindness
14. Write a specific purpose and thesis for the following topic (Persuasive Speech):
Compassion
Chapter 8 - Conducting Research
Preparing for Research
Establishing Credibility
Check reliability of authors and the authenticity of publications or so-called
expe ...
Allow enough time. Before you can write about the research, yo.docxgreg1eden90113
Allow enough time. Before you can write about the research, you have to understand it.
This can often take a lot longer than most people realize. Only when you can clearly
read the article are you ready to write about it.
Scan the article first. If you try to read a new article from start to finish, you'll get bogged down in detail. Instead, use your knowledge of APA
format to find the main points. Briefly look at each section to identify:
the research question and reason for the study (stated in the Introduction)
the hypothesis or hypotheses tested (Introduction)
how the hypothesis was tested (Method)
the findings (Results, including tables and figures)
how the findings were interpreted (Discussion)
Underline key sentences or write the key point (e.g., hypothesis, design) of each paragraph in the margin. Although the abstract can help you to
identify the main points, you cannot rely on it exclusively, because it contains very condensed information. Remember to focus on the parts of the
article that are most relevant.
Plagiarism. Plagiarism is al avoid it:
Take notes in your own words. Using short notes or summarizing key points in your own words forces you to rewrite the ideas into your own words
later.
If you find yourself sticking closely to the original language and making only minor changes to the wording, then you probably don't understand the
study
Writing the Summary
Like an abstract in a published research article, the purpose of an article summary is to give the reader a brief overview of the study. To write a good
summary, identify what information is important and condense that information for your reader. The better you understand a subject, the easier it is to
explain it thoroughly and briefly.
Write a first draft. Use the same order as in the article itself. Adjust the length accordingly depending on the content of your particular article and
how you will be using the summary. For the first draft, focus on content, not length (it will probably be too long). Condense later as needed. Try
writing about the hypotheses, methods and results first, then about the introduction and discussion last. If you have trouble on one section, leave it for
a while and try another.
Edit for completeness and accuracy. Add information for completeness where necessary. More commonly, if you understand the article, you will
need to cut redundant or less important information. Stay focused on the research question, be concise, and avoid generalities.
Edit for style. Expect your readers to be interested, but don't make them struggle to understand you. Include all the important details; don't assume
that they are already understood.
Eliminate wordiness, including most adverbs ("very", "clearly"). "The results
be shortened to "There was no significant difference between the groups".
Use specific, concrete language. Use precise language and cite specific examples to support assertions. Avoid vague refer.
Designing visualisations and dashboards can be a difficult task. It involves working out how to condense large amounts of data into easy to understand visualisations, understanding how the information presented will be used, and even choosing the right kinds of charts.
This presentation covers elements of design thinking, usability, and an understanding of human perception. The goal end goal is to try and enhance the user experience of visualisations and dashboards.
A guide to generating insight through research for product development
Research is the primary risk management tool you have in product development. It is also the biggest driver of insight and breakthrough ideas. The challenge many people face is doing it in a way that retains creativity and objectivity. Balancing the technical and human centred approaches can be a challenge but the results are worth it.
Understanding people’s needs and requirements is the key to unlocking insights, but is not enough on its own. It must be coupled with a broader understanding of the
business, product, and technical context; the product system.
This presentation sets out a practical approach to undertaking research for product development. It provides guiding principles for primary research and how to interpret information and create insights. Our approach has been developed from a range of other approaches and our own experiences. It provides a common approach that can be applied across all types of research.
Jon Rubin & Katherine Spivey - User-Useful Government Websites: Intersection ...Plain Talk 2015
Presented by Jonathan Rubin, MA, & Katherine Spivey, MA, on March 13, 2015 at the fifth Center for Health Literacy Conference: Plain Talk in Complex Times.
Daniel Patrick Forrester - Reflection in an age of immediacyPlain Talk 2015
Presented by Daniel Patrick Forrester, MBA, on September 26, 2013 at the fourth annual Center for Health Literacy Conference: Plain Talk in Complex Times.
Christopher Tashjian - How technology is changing rural medicine: Fact, not t...Plain Talk 2015
Presented by Christopher Tashjian, MD, FAAFP, on September 27, 2013 at the fourth annual Center for Health Literacy Conference: Plain Talk in Complex Times.
Visual Style and Aesthetics: Basics of Visual Design
Visual Design for Enterprise Applications
Range of Visual Styles.
Mobile Interfaces:
Challenges and Opportunities of Mobile Design
Approach to Mobile Design
Patterns
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
11. Results
Over 3 times more votes for Reform Party than
next-highest Florida county
Over 19,000 ballots disqualified for double votes
Election decided by 537 votes
Source: More Carrot 2012
12. If information design can
influence the outcome of
a presidential election…
Just imagine the impact
it can have on our health.
13. Chew pill and crush before swallowing.
Chew it up so it will dissolve, don’t
swallow whole or you might choke.
Davis et al., J Gen Intern Med. 2006 August; 21(8): 847–851.
14. Use extreme caution in how you take it.
Medicine will make you feel dizzy.
Take only if you need it.
Davis et al., J Gen Intern Med. 2006 August; 21(8): 847–851.
15. Don’t take the medicine if you’ve
been in the sunlight too long.
Don’t leave medicine in the sun.
Davis et al., J Gen Intern Med. 2006 August; 21(8): 847–851.
29. What is Visual Communication?
The art of arranging and
delivering (visual) content
to your readers.
30. Information Design
Ability to take information and data
and communicate it in a way that is clear
and facilitates good decision making
Health Literacy:
Capacity to obtain, process, and
understand health information and
services needed to make appropriate
health decisions
31. Design is more than aesthetics
It can help people:
Find what they need
Understand what they find
Remember what they read
36. Hand me the pen!
No hesitation putting marks on a blank page
Believe in pictures as a problem-solving tool
Enjoy visual metaphors and analogies
Show confidence in drawing simple images
to summarize their ideas
Black Pen
37. I can’t draw, but…
A.K.A. “highlighters” – good at identifying the
most important parts of what others have drawn
Happy to watch others working at whiteboard
More verbal, incorporate words and labels, make
comparisons
Yellow Pen
38. I’m not visual
Think of themselves as quantitatively oriented
Quite often have the most detailed grasp of the
problem at hand
Once images have been captured, they will move
to the board… and redraw everything, often
coming up with the clearest picture
Red Pen
39. The Takeaway
Regardless of your visual thinking
confidence or the color of your
pen, everybody already has good
visual thinking skills, and everybody
can easily improve those skills.
40. We are hard-wired
We process pre-cognitive visuals long
before we know we’re processing them
41. So…
The more pre-cognitive cues in a
picture, the quicker we can process
it, saving “high level” mental capacity
for deeper analytic processing.
(like reading and interpreting)
46. Gestalt Principles
Psychology of visual perception
Our perception of form depends not
just on seeing individual parts but on
the organization of the whole
51. Grouping
1. Objects close to each other are related
2. Objects similar in size, shape, color are
related
52. Using Grouping
Who should get the flu shot?
Everyone age 6 months or older.
When should I get the flu shot?
As soon as possible, typically in the fall.
Are there side effects?
Soreness or redness where the shot was given.
53. Using Grouping
Who should get the flu shot?
Everyone age 6 months or older.
When should I get the flu shot?
As soon as possible, typically in the fall.
Are there side effects?
Soreness or redness where the shot was given.
54. Combine Grouping AND Contrast
Who should get the flu shot?
Everyone age 6 months or older.
When should I get the flu shot?
As soon as possible, typically in the fall.
Are there side effects?
Soreness or redness where the shot was given.
55. What else is intuitive?
Relative Size – we recognize difference
with zero effort
70. A few notes on grids
Left justify for better readability
Keep column width between 40-50
characters
Utilize gutters and generous padding to
give content room to breathe
71.
72.
Incorporate white space4
5 Use lists
73. Use white space wisely.
Break up sections of text to avoid “walls”
Include generous padding around images
Don’t overload the canvas just to fill
space
Remember: Leave more white space above a
header than below
74. The
Basics
Make your content look easy-to-read
Actionable health content written in plain
language will still look overwhelming without
good use of whitespace.
Break content up into smaller chunks.
75. Skipping vs. Scanning
People tend to skip over content with:
Dense “walls” of text
Long sentences
Long words
Paragraphs with more than three lines
76. What is a chunk?
Here is your header
§ Point 1
§ Point 2
§ Point 3
§ Point 4
Here is your header
No more than three lines of text. No more than three lines
of text. No more than three lines of text. No more than
three lines of text.
96. A quote from Allan Haley
“Not all typefaces are designed to be legible.
Many are drawn to create a typographic
statement, or provide a particular spirit or
feeling to graphic communication…
To the degree that a typeface has personality,
spirit, or distinction, however, it often suffers
proportionally on the legibility scale.”
99. Text vs. Display Typefaces
Text Typefaces
§ Designed to be legible and readable across
a variety of sizes
Display Typefaces
§ Designed to attract attention and pull the
reader into the text
§ It can be more elaborate, expressive, and
have a stylish look.
106. The best font choices are ones
where readers do not notice the
font, but the message.
Source: urbanfonts.com
107.
Increase overall font
size and spacing10
108. Font Size (web)
16-‐20
px
12px
✗
✓
The Need
Excessive exposure to ultraviolet radiation (UVR) from sunlight is both the
primary and the most easily prevented cause of skin cancer. Total lifetime
exposure to UVR is positively associated with several types of skin cancer,
including basal cell carcinoma, squamous cell carcinoma, and possibly
melanoma. Intermittent and sever exposure (i.e., sunburning) may also be
linked to the development of melanoma.
The Need
Excessive exposure to ultraviolet radiation (UVR)
from sunlight is both the primary and the most easily
prevented cause of skin cancer. Total lifetime exposure
to UVR is positively associated with several types of
skin cancer, including basal cell carcinoma, squamous
cell carcinoma, and possibly melanoma. Intermittent and
sever exposure (i.e., sunburning) may also be linked to
the development of melanoma.
109. Be mindful of Line Spacing (Leading)
The vertical space between baselines
Palatino 9/9
Because type size and line spacing are both
measured in points and are inseparable, their sizes
are normally written together. They are commonly
written in this manner: 10/12, pronounced “ten
over twelve.” This indicates that the type size is
ten points and the line spacing is 12 points, or has
two extra points of space over the type size.
Palatino 9/11
Because type size and line spacing are both
measured in points and are inseparable, their sizes
are normally written together. They are commonly
written in this manner: 10/12, pronounced “ten
over twelve.” This indicates that the type size is
ten points and the line spacing is 12 points, or has
two extra points of space over the type size.
Palatino 9/10
Because type size and line spacing are both
measured in points and are inseparable, their sizes
are normally written together. They are commonly
written in this manner: 10/12, pronounced “ten
over twelve.” This indicates that the type size is
ten points and the line spacing is 12 points, or has
two extra points of space over the type size.
Palatino 9/12
Because type size and line spacing are both
measured in points and are inseparable, their sizes
are normally written together. They are commonly
written in this manner: 10/12, pronounced “ten
over twelve.” This indicates that the type size is
ten points and the line spacing is 12 points, or has
two extra points of space over the type size.
110. Character and word spacing
Tracking adjusts the visual density
of a line of copy
Kerning is the adjustment between
two individual letters
These allow horizontal copy
manipulation without affecting the
integrity of the font
111. -25 Tracking
The adjustment of word spacing is called Tracking. It is similar to kerning but refers to
the adjustment of an entire selection of characters, words, and spaces. Its main purpose
is to make type fit a required space without altering the type size or line spacing.
Tracking can be either negative, making the words closer together; or positive, making
the words farther apart.
+5 Tracking
The adjustment of word spacing is called Tracking. It is similar to kerning but
refers to the adjustment of an entire selection of characters, words, and spaces. Its
main purpose is to make type fit a required space without altering the type size or
line spacing. Tracking can be either negative, making the words closer together;
or positive, making the words farther apart.
+10 Tracking
The adjustment of word spacing is called Tracking. It is similar to kerning but
refers to the adjustment of an entire selection of characters, words, and spaces.
Its main purpose is to make type fit a required space without altering the type
size or line spacing. Tracking can be either negative, making the words closer
together; or positive, making the words farther apart.