Good Design

Principles of Visual Design Instructional Technology & Design Dr. Toledo

First Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

First Decisions (con’t) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Basic Design Principles ,[object Object],[object Object]

Basic Design Principles (con’t) ,[object Object],[object Object],Source: Robin Williams, Design for Non-Designers

Visual Hierarchies ,[object Object],Fruit apples pears oranges bananas

Visual Hierarchies (con’t) ,[object Object],Dessert cake cookies Ice cream Veggies tomatoes potatoes artichokes cabbage Fruit apples pineapple oranges bananas

Visual Hierarchies (con’t) ,[object Object],Dessert cake cookies Ice cream Veggies tomatoes potatoes artichokes cabbage Fruit apples pineapple oranges bananas Groceries

Visual Hierarchies (con’t) ,[object Object],[object Object],[object Object],[object Object]

Text Elements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Notice how the author uses the above elements for clarity and emphasis in this example .

Being Kind with Text ,[object Object],[object Object],[object Object],[object Object]

Being Kind with Text ,[object Object],[object Object],[object Object],Note: Go to Format  Line Spacing and change the distance between lines and paragraphs.

Bad Design ,[object Object],[object Object],[object Object]

Good Design

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Good Design