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PIXELS, PLOWS & PARTNERSHIPS
Designing for Food Deserts
vehicle ownership
½-10 miles
1-10 miles
DEFINING FOOD SECURITY
FOOD AVAILABILITY
PHYSICAL ACCESS
PURCHASING POWER
DOMESTIC PRODUCTION
IMPORT CAPACITY
TRANSPORT INFRASTRUCTURE
SUPPLY CHAIN STABILITY
WEATHER VARIABILITY
LOCAL STORAGE CODES
FOOD UTILIZATION
SAFETY & HYGIENE
FARMING PRACTICES
?
THE HIDDEN RISKS TO FOOD SECURITY
“THE PRESUMPTION IS, IF YOU BUILD A
STORE PEOPLE WILL COME.”
Stephen Matthews, Penn State University
AN EXAMPLE OF INHERENT OPTIMISM
DESIGN THINKING, DESIGNED POORLY
“TIME AND AGAIN, INITIATIVES FALTER
BECAUSE THEY ARE NOT BASED ON
[PEOPLE’S] NEEDS.”
Tim Brown & Jocelyn Wyatt, IDEO
“SUPERMARKETS ARE A KEY INSTITUTION
OF PSYCHOLOGICAL DISCONNECTION.”
Brett Scott
MAXIMIZING PROFIT
GLOBAL DISTRIBUTION
STANDARDIZED OFFERINGS
SLOW DELIVERY OF GOODS
PASSIVE CONSUMERISM
LOCAL GOODS
PURPOSEFUL BRANDS
PERSONALIZED SERVICE
EMPOWERED CONSUMERS
EXPERIENTIAL SHOPPING
“INNOVATION IS NOT AN END IN ITSELF.”
Rufo Quintavalle, Stanford Social Review
YOU HAVE TO CREATE AN ENEMY
“THIS IS A COMPANY THAT CREATES
POVERTY EVERYWHERE IT GOES.”
Stacy Mitchell, Institute for Local Self-Reliance
DON’T EAT ANYTHING THAT CAN’T ROT
CALCIUM DISODIUM
ACESULFRAME POTASSIUM
POTASSIUM SORBATE
SUCRALOSE
“FOOD, IF YOU WANT TO CALL IT THAT,
IS KILLING US VERY SLOWLY.”
Ron Finley, L.A. Green Grounds
40% DISCARDED FOR AESTHETICS
“THE NEXT PART OF THE INTERVENTION
IS TO CREATE DEMAND.”
Alex Ortega, UCLA
FREE EGGPLANT DOESN’T SCALE
?
CULTURAL ATTITUDES
“WE FOCUS ON THE EMPOWERMENT
OF OUR CUSTOMERS.”
Jeff Brown, Uplift Solutions
“WE’VE GOTTEN TOO FAR AWAY
FROM THE LAND.”
Rashid Nuri, Truly Living Well Urban Farms
IF IT WAS A SNAKE, IT WOULD BITE YOU
YOU CAN’T GET UP FROM THE TOP
REMEMBER WHERE YOU CAME FROM
AFFORDANCE
EMPOWERMENT
ABUNDANCE
THANKS FOR LISTENING
Kel.Smith@anikto.com

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Kel Smith - Pixels, Plows & Partnerships: Designing for Food Deserts