http://www.mediatile.com/software/webinars This webinar was held June 2 featuring Rolls-Royce and its use of digital signage to help with employee communications. The webinar was moderated by MediaTile's Chuck Gose and also appearing was Lisa Johnson, internal communications manager for Rolls-Royce Corporation.

1. Message Received!
Digital signage for corporate communications &
manufacturing
TO WATCH/LISTEN TO A RECORDING OF THE WEBINAR
FEATURING THIS SLIDE DECK, PLEASE GO TO:
http://www.mediatile.com/software/webinars
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2. Message Received!
Digital signage for corporate
communications & manufacturing
Featuring Lisa Johnson,
Internal Communications Manager, Rolls-Royce
Host Chuck Gose,
MediaTile chuck.gose@mediatile.com
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3. Sharing my experience
• 10+ years of corporate
communication experience
• Work with customers to take
advantage of digital signage
technology
• Corporate communications,
Healthcare, Retail, Non-profit,
Education & Manufacturing
• Use hashtag #MTCRR
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4. Who is MediaTile?
cellular digital signage
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8. Manufacturing numbers in the US
11.8 million
*According to the Bureau of Labor Statistics
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9. The state of employee communications
• Information overload
• The competition for attention
– Major media
– Social media
– Emails
– Voice mails
– Text messages
• Proliferation of technology
• Corporate literacy
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10. Digital signage 101
• A network of intelligent video displays placed in a variety of
out-of-home (OOH) settings to communicate targeted, up-
to-the-minute messages to defined audiences.
• Delivers more dynamic and cost effective communication
than other visual communications.
• Attracts audience’s attention, creates ambience, informs
and educates.
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11. • Software as a Service (SaaS)
– No software to load on any PC
– MediaCast is your web-based content management system
– Always updated
• 3G/4G Cellular
– Run a digital signage network without impacting IT
– Displays download & upload content to the cloud
• Reduces cost & complexities
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12. Delivering your message
• Digital signage is your 24/7 digital evangelist.
• Deliver the right messages, to the right audience, at
the right time.
• Reduce (but not eliminate) print and email.
• Delivers more dynamic and cost effective
communication than other visual communications.
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13. Screen locations
• A network of “wait”
Where are employees meeting, congregating,
waiting?
• High traffic flow
• No rush hour
• Examples
* Cafeterias * Break rooms
* Lobbies * Elevator banks
* Vending machines
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15. About Rolls-Royce, plc
• Began in 1904 making cars
• Started building aero engines in WW1
• 39,000 employees in 50 countries
• No longer builds Rolls-Royce automobiles
About Rolls-Royce Corporation
• Subsidiary of Rolls-Royce, plc
• Formerly Allison Engine Company (1929)
• Rolls-Royce purchased it in 1995.
• Based in Indianapolis with 4,500 employees
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16. Internal communications vehicles
• Twice-a-week local and twice-month regional
electronic newsletters
• Monthly printed newsletter
• Global employee magazine
• Town hall meetings
• Intranet
• Supervisor meetings
• Tons of email
• Digital signage (RRTV)
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17. History with digital signage
• Originally installed in 2001
• Heavily networked &
managed by IT
• Very expensive to maintain &
keep updated
• Unreliable network
• Installed MediaTile in 2007
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18. Now with RRTV
• Screens installed at 8
different locations in
Indianapolis
• All cellular-based using
MediaTile’s all-in-one digital
signage
• Placed in employee common
areas
– Break rooms
– Cafeterias
– Lobbies
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19. My role & responsibility
• Corporate Communications owns the network and the
content
• Solely responsible for the daily operation of RRTV
• Spend 2-4 hours a week managing content for the
network (many fewer hours than previous network)
• Updated at least twice a week
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20. Why digital signage?
• Puts communicators in control of
the message
• Deliver new types of content to
manufacturing employees
• Bring relevant & timely information
to the shop floor
• Connect entire population with one
vehicle
• Improve internal branding
• Reduced printing costs
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22. Lessons learned and tips
• Have a content plan ready from day one and be flexible
• Find a balance between corporate content, local
information and outside news
• Know your employees
• Know your space
• Educate your coworkers
• Promote your network
• KISS (keep it simple silly)
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23. Heard from our customers…
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24. Q&A and resources
www.mediatile.com
info@mediatile.com
Follow us at:
blog.mediatile.com
@MediaTile
Facebook.com/MediaTile
YouTube.com/MediaTile
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