Knowledge sharing is important for organizations to stay competitive as knowledge is becoming a key resource. The old paradigm of knowledge being power has shifted to one where knowledge sharing is power. While technology plays an important role in enabling knowledge sharing, it cannot solve issues that are fundamentally about people and culture. Barriers to knowledge sharing include psychological fears, lack of understanding of knowledge management, and inappropriate structures. Benefits of knowledge sharing include innovation, understanding customers and markets better, reducing costs, and enhancing employee retention.

1. WE CANNOT AFFORD NOT
SHARING OUR KNOWLEDGE
AULIA BRAMANDITA

2. PARADIGM ABOUT KNOWLEDGE SHARING
Old Paradigm New Paradigm
SHARING
KNOWLEDGE KNOWLEDGE IS
IS POWER POWER

3. IMPORTANCE OF
KNOWLEDGE SHARING
Fact that it is essential to
convince the corporate
culture that everyone could
benefit from knowledge
sharing

4. THE NEED OF KNOWLEDGE MANAGEMENT
• “Knowledge has become the key resource, for a nation’s military
strength as well as for its economic strength… is fundamentally
different from the traditional key resources of the economist – land,
labor, and even capital…we need systematic work on the quality of
knowledge and the productivity of knowledge… the performance
capacity, if not the survival, of any organization in the knowledge
society will come increasingly to depend on those two factors”
[Drucker,1994]

5. KNOWLEDGE
Knowledge is information possessed in the mind of individuals
Knowledge is related to facts, procedures, concepts,
interpretations, ideas, observations and judgment’s
Knowledge is the result of cognitive
processing triggered by the inflow of new stimuli

6. KNOWLEDGE
COMPONENTS
PEOPLE
attitudes, sharing,
innovation, skills,
teamwork, motivation,
vision
PROCESS TECHNOLOG
workflows, Y
integration, best data stores, networks,
practices, business internet, data mining,
intelligence decision tools

7. • Intangible products - ideas, processes, information are taking a growing
share of global trade from the traditional, tangible goods of the
manufacturing economy.
• Increasingly the only sustainable competitive advantage is continuous
innovation (application of new knowledge)
• "Our problem as an organization is that we don't know what we know".
Expertise learnt and applied in one part of the organization is not
leveraged in another.
• Increasing turnover of staff. When someone leaves an organization
their knowledge walks out of the door with them.

8. • The amount of time available to experience and acquire
knowledge has diminished
• Changes in strategic direction may result in the loss of
knowledge in a specific area
• Accelerating change - technology, business and social. As
things change so does our knowledge base
• Reductions in staffing create a need to replace informal
knowledge with formal methods

9. WHY KNOWLEDGE SHARING ARE REQUIRED
The amount of information and knowledge is growing rapidly,
mainly due to the explosion of ICT.
A necessary consequence of the increasing pool of knowledge is
increased specialization. No one can keep with all new
developments within this broad range of required competencies.
Therefore, specialization is required.
Consequence of the explosion of knowledge is that
education no longer should be regarded as a phase life,
but rather as a life-long experience.

10. MOTIVATING KNOWLEDGE SHARING
• Knowledge is a perishable. Knowledge is increasingly short-lived. If you do not
make use of your knowledge then it rapidly loses its value.
• Even with the low level of knowledge sharing that goes on today – if you do
not make your knowledge productive than someone else with that same
knowledge will.
• By sharing your knowledge, you gain more then you lose. Sharing knowledge is
a synergistic process – you get more out than you put in.
• To get most things done in an organization today requires a collaborative effort.

11. KNOWLEDGE SHARING:
CONCEPTUAL FRAMEWORK
Primary tools to practicing Organizational Process
Technology
knowledge management Dynamics Engineering

12. KNOWLEDGE SHARING PROCESS
Knowledge Creation
Apply Knowledge Store Knowledge
Distribute Transfer
Knowledge

13. THE ROLE OF TECHNOLOGY (1/2)
• Some people believe that we do not need technology to implement Knowledge Management.
To some extent, they are right - Knowledge Management is fundamentally about people – not
technology. However, there is no way that you can share knowledge effectively within an
organization without technology.
• Technology plays a important role and one of key part of changing the corporate culture to
knowledge sharing one. In lot ways, it is technology that made knowledge sharing take place.
• If implemented well and if people are trained and educated in its use, knowledge sharing
technology is good.

14. THE ROLE OF TECHNOLOGY (2/2)
• Accommodates knowledge exchange and communication
• Allows sending messages to multiple persons simultaneously
• Offers a variety of services
• Integrates systems and networks

15. BARRIERS TO KNOWLEDGE SHARING
IMPLEMENTATIONS
• Psychological fear of IT
• Lack of understanding of the power of Knowledge Management
• Inappropriate decision-making and operational structure
• Lack of simple, easy-to understand-and- implement tools
• IT cannot solve what is essentially a management problem (store
human intelligence and experience)

16. ISSUES ON KNOWLEDGE SHARING
• “Effective KM is not about making a choice between
“software vs. wetware, classroom vs. hands-on, formal vs.
informal, technical vs. social…uses all the options available
to motivated employees to put knowledge to work …[and]
depends on recognizing that all of these options basically
need each other” [Stewart, 2002].

17. BENEFITS OF KNOWLEDGE SHARING
• Keep innovating by encouraging the free flow
of ideas
• Help in understanding markets and customers
• Development of product and services
• Development of vision and strategies

18. BENEFITS OF KNOWLEDGE SHARING
• Reduce costs by eliminating redundant
or unnecessary processes
• Enhance employee retention rates by
recognizing the value of employee's
knowledge

19. SUMMARY
• The most effective way to create a knowledge sharing culture – is first to start to
practice it at your level. The higher up the organization the more effective you will
be in changing the culture. Second, put in place the knowledge sharing technology
and train & educate people in its effective use.
• Knowledge sharing as a concept is very attractive and provides huge business
opportunities that should not be missed. It is an engine that transforms knowledge
into business value. Learning from past mistakes, time will change and takes
knowledge sharing as the concept in the right direction and obtain its benefits to the
fullest.

20. “ An investment in knowledge pays
the best interest
Benjamin Franklin
”
THANK YOU FOR YOUR ATTENTION