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Stop organising events.
And start organising
   experiences.
Five key areas that we will focus on today




  Understanding             Engaging


               Influencing



    Creating               Delivering
3 facts about the way we process information


1. If you add a competitive element to a conference
    session people retain 20% more information.


  2. If you add a prize people retain 50% more.

           3. I am a sucker for facts.
So we are going to have a competition and a prize.
?
www.gallusevents.co.uk/quiz
Understanding             Engaging


             Influencing


  Creating            Delivering
Five Key Areas
   That Great Organisers Focus on



Understanding             Engaging


             Influencing


  Creating             Delivering
Understand the
 potential of your events
and your own potential as
      an organiser
Five Key Areas
That Great Organisers Focus on



                        Engaging


           Influencing


Creating            Delivering
Set objectives




              Set budget




           Research market




          Secure key factors




Initially market event / tailor offering




Secure remaining parts of the event




     Get involved in the details




              Run event




             Tie up event
Five Key Areas
That Great Organisers Focus on




           Influencing


Creating            Delivering
Five Key Areas
That Great Organisers Focus on




Creating            Delivering
William says:
“No one ever erected
 a statue to a critic”
William says:
 “Investigate event
technology that helps
   you move from
admin and logistics to
    adding value”
William says:
 “Write down your
 event management
process, or copy mine
 and stick it to your
     computer”
William says:
“Join twitter. Follow
    #eventprofs
and @williamevents”
William says:
“Go back to the office
  tomorrow and ask
that your job title be
    changed from
  event organiser to
 Experience Creator”
Join our LinkedIn Group
Go create!
You Experience
   Designer!
William Thomson

   @williamevents

www.gallusevents.co.uk

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