On the money and down to earth. William talks the talk and he ensures that he walks the walk. His sessions are built on his own experience across almost 20 years as an event organiser.

1. William Thomson
Head Honcho Gallus Events

2. Session outlines: Ensuring that attendees
leave more knowledgable & totally inspired
Making Good Planners Great
Over the last few years the role of the event planner has changed. No longer are event planners seen as an
administrator or simply a logistics person. No more are they seen stuffing bags and arranging table plans. The new
event planner is seen as a strategist who understanders how people and organizations like to communicate. A
designer of environments and of experiences. A powerful influencer and a commanding presence. Well, of course,
this isn’t true of every organization or every planer but once they have attended this session they see an achievable
path to becoming great. Packed full of interesting and engaging anecdotes that demonstrate the tips, tools and
techniques that William has used and developed to turn good planners into GREAT planners.
Stop Organizing Events and Start Organizing Experiences
A wonderful session where William charts the early highs of the event industry juxtaposing that with the current
lows. He paints a picture of an industry regarded as creative but seriously lacking in creativity. He creates a shared
belief of an industry that can play a major role in most organizations. He outlines his vision of the role that every
planner and every events business can plan in making their events stand out.
From Page Three to Front Page News - An Event Journey
With almost twenty years organizing events William’s journey is a wonderful metaphor for the whole event industry.
From early success to public failure he charts a very personal and inspiring course through an industry that has
undergone a huge amount of change. He outlines the key beliefs that have maintained his position as a leading
organizer. He discusses the epiphany that turned him from a “conference producer” to a “conference architect” Over
the last 5 years William has been at the cutting edge of events and his future plans mark a visionary approach for the
whole event industry.

3. Session outlines: Practical and packed
full of fantastic take home tips
On the money and down to earth. William certainly talks the talk and he ensures that he walks the walk. His
sessions are built on his own experience across almost 20 years as an event planner.
William is able to tailor these presentations and is also able to address other areas within events. However these
are his most popular sessions:
• Tools Tips and Techniques to Run Fantastic Events (Audience: Event Planners)
• Running Association and Other Not for Profit Events (Audience: Senior Association Executives)
• How to Run More Events (Audience: Event Planners / Event Managers / Senior Executives)
• Creative Sponsorship (Audience: Event Managers, Sponsorship Managers)
• Understanding and Implementing Change in Events (Audience: all levels)
• The Make-up of the ‘New Event Planner’ (Audience: all levels)
• Using Event Technology Wisely - Create Time to be Creative (Audience: Event Planners / Event
Managers)
Summaries of these sessions are available upon request. Session can be altered for different levels.

4. Speaking and chairing events
since 2010
Speaking engagements
Making The Most Of Your Events
Association Congress
London, 2010
Handling Event Logistics
QEII Masterclass
London, 2010
Commercialising Your Association
Trade Association Forum
London, 2010
Delivering Beneficial Events
CHASE
London, 2011
Running More And Better Events
The Organisers Forum
London, 2011
Event Logistics- Why Boring Is Good
QEII Masterclass
London, 2011
The Nine Steps To Successful Events
CIBTM
Beijing, 2011
How To Run Events
CIBTM
Beijing, 2011
Making The Most of Your Assoc Events
EIBTM
Barcelona, 2011
Marketing Beyond Your Membership
CONFEX
London, 2011
Demanding More From Your Venue
The Organisers Forum
London, 2011
Running More And Better Events
MISUMMIT
Barcelona, 2012
Maximising Value At Your Event
EventCamp
Sydney, 2012
How Events Help You Win New Members
Memberwise
London, 2012
Making The Most Of Association Events
Association Planner
London, 2012
How To Design Experiences
Tech Fest
London, 2012
Running More And Better Events
Int Assoc Congress
Liverpool, 2012
Creative Sponsorship
EVENTODAYS
Madrid, 2013
Making Good Organisers Great
MCE CEE
Budapest, 2013
Get Creative
IMEX
Frankfurt, 2013
Chairing
Event Sponsorship
QEII Masterclass
London, 2011
The Events Stream
Int Assoc Congress
London, 2011
The UK Association Congress
UK Assoc Congress
London, 2011
Winning Association Business
ICCA, UK Chapter
London, 2012
Association Day
EIBTM
Barcelona 2012
Event Tech Circus
Event Tech Circus
Amsterdam, 2013
Tech Fest
Tech Fest
London, 2013

5. Social Media plays a crucial and exceptionally important
role within events.
As an planner himself William knows that the great
speakers understand that their engagement and the
delivery of their content is not solely focussed on
“during” the event.
“William is a thought-provoking speaker and is able to tackle
issues and raise topics in his sessions that others may shy away
from. As an event organiser I found William’s approach and
level of preparation prior to the event excellent. So too was his
willingness to engage in our blog discussions and social media
activities” Natasha Richards, Knowledge & Partnership
Executive, IMEX
A great speaker should engage with attendees before, during and
after the event. When William speaks he strongly supports the
event #hashtag, records clips and writes Blogs.
With over 2000 followers on Twitter and over 500 connections on
LinkedIn William is an event amplification specialist!

6. William has been managing event since 1996. His University nickname of
“Mr Organiser” was a vision of the future. After University William set up
his own event management company in Scotland running graduation balls.
They were a blast! That environment provided a wonderful place to learn
the many hard lessons that William draws upon in some of his sessions.
William moved to London and while there he organized, marketed and
designed; training workshops; dinners; conferences; seminars and
exhibitions which took place across the world. William’s roles included
creating an exhibition department for a commercial conferences company
and successfully re-engineering the events departments at two of the UK’s
largest financial services trade associations and Europe’s largest
membership organisation.
Since 2010 William has consulted for several leading professional
conference organizers, large membership bodies and trade associations. His
first book “Successful Events For Not For Profit Organisations” was published
by Lansdowne Publishing Partnership in 2011.
William is the creator, curator and organiszr of two of his own innovative
events. Tech-Fest an annual event in London and the travelling Event Tech
Circus the only event in the world to bring together event planners, event
tech startups and investors.
@williamevents is regarded as one of the most influential event organizers
in Europe and is a active member of the #eventprofs twitter community

7. William will be in the United States between January 2014 and April
2014.
He is available for speaking engagements. William’s fees range from
$1000 for practical sessions to $3000 for tailored motivational sessions.
To really get a flavor for William’s approach to events
he suggests you read some of his many Blogs on events
Contact
william@gallusevents.co.uk
@williamevents

8. “I have known William for several years both as an entrepreneurial event designer as well as an excellent speaker and
moderator. His enthusiasm towards any task and engagement with his audience ensures that anyone who has the opportunity to
experience William’s will definitely be influenced by his knowledge and come away having learned something new. He is
quality guaranteed.” Kerrin MacPhie, past UK&I Chapter Chair of ICCA
"William cuts through the traditions and politics of events and introduces his audience to the heart of what is really important
and valued by delegates and sponsors. With each presentation and event he has brought fresh ideas and presented the stark
reality of how you need to change what you are currently doing" Damian Hutt, Executive Director, Association Resource
"I first met William at an event in London, where he was skillfully curating and moderating a session on the power of events for
associations. Being in charge of worldwide conferences and trade shows for the World Association of Newspapers and News
Publishers at the time, I can honestly say that I was fascinated by Willies talent to put together a top-notch program, brief all the
speakers in a tasteful and meaningful way and deliver an inspiring program. Since then, we have been in touch regularly,
because Willie is not only an expert speaker and event enthusiast, but a great guy at the same time!" Michael Heipel, Managing
Director, spring Messe Management, Mannheim/Germany
“William is one of the few event professionals capable of mixing a wealth of experience with forward thinking approach to
planning events. Whenever I’ve attended William sessions, I learned something new. He is capable of delivering content with
clarity and focus. William makes the most complicated topics simple while keeping strong depth and complexity. The feedback
at William sessions is overwhelmingly positive, making him a safe choice for event professionals who want to inspire attendees”
Julius Solaris, Editor, Event Manager Blog
“William presented and partly facilitated and I found him to be highly efficient, highly professional, knowledgeable, friendly
and full of ideas and suggestions for my group. I do hope to work with him again in the future but would not hesitate to
recommend him to others” Chris Smith, Head of Membership Services, Federation of European Screen Printing Assocs
William is a fascinating writer and event professional who is constantly pushing the boundaries. His forward thinking insights
are worth considering and implementing. He will challenge your conventional thinking! Jeff Hurt, Velvet Chainsaw

9. William Thomson
An exceptionally innovative and
engaging event planner