This document discusses common barriers to delegates adopting apps and interactive technologies at events. It begins with brief introductions of the panelists hosting the discussion. The objectives are then stated as sharing solutions to the most common barriers, hearing expert perspectives, understanding the delegate view, and providing takeaways. The discussion centers around 7 common barriers, including delegates not using the technology, low download rates, lack of usage after download, usability issues, privacy/security concerns, lack of encouragement from clients/presenters, and poor return on investment of time/money. Attendees are then polled to rank the barriers and asked for feedback. Contact information is provided at the end.

1. ENSURING SPEAKERS
& ATTENDEES USE
YOUR EVENT TECH
Leslie Robertson – Technology4Events
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2. Who are we?
• Leslie Robertson - Technology4events
• Toby Lewis - Live Group
• Dermott Madden - Lumi
• Nick Tinker - CrowdCompass
• Luke Glen - DoubleDutch
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3. Objectives
• Sharing solutions to the most common barriers
to delegates adoption of Apps and interactive
technologies
• To hear what the experts have done
• To understand what delegates think
• To share examples of how to overcome the barriers
• To provide a simple ‘take away’ for each barrier
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4. Using MiThoughts
Take notes and ask questions
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5. Powered by
Interactive Question
Who is in the room?

6. Powered by
Interactive Question
How much of a problem is ineffective use of
technology to you?
32%
A) Hardly ever…I never really use in-event technology 8 28%
B) Infrequent…most of the event tech we use is simple to use 7
C) Occasionally…it varies by Technology and delegate make up 6 20% 20%
D) Regular issue….I’ve had issues with a range of technologies for different reasons 5
E) Big issue…I’ve faced some high profile issues with unhappy clients and delegates 4
3
2
1 0%
A B C D E

7. 7 Common Barriers to
Adoption
1. Delegates won’t use it!
2. We had an App once but no one downloaded it
3. Even when downloaded it wasn’t used
4. It was downloaded but delegates couldn’t work it
5. They worried about security or privacy issues
6. Delegates were up for using it but the client didn’t
encourage presenters or meeting hosts to use it
7. It didn’t deliver on the investment in time or money
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8. Powered by
Interactive Question
Based on your experience rank the following
barriers in priority order
Delegates won’t use it!
We had one once but no one downloaded it
Even when they downloaded it no one used it
It was downloaded but delegates couldn’t work it
They worried about security or privacy issues
Delegates were up for using it but the client didn’t encourage presenters or meeting hosts
It didn’t deliver on the investment in time and money

9. Delegates won’t use it!
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10. We had an App once but
no one downloaded it
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11. Even when they
downloaded it wasn’t
used
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12. It was downloaded but
delegates couldn’t
work out how to use it
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13. They worried about
security or privacy issues
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14. Delegates were up for using
it but the client didn’t
encourage the presenters or
meeting hosts to use it
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15. It didn’t deliver on the
investment in time,
money or value
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16. How did you find this session?
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Interactive Question

17. I would like to use this technology in the
future?

18. leslie@technology4events.co.uk
www.technology4events.co.uk
+44 (0) 844 824 6696
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