A great summary of how you can ensure that you still get the most out of your events while working with less. Presentation at Gallus Events Better Meetings and Events

1. CREATING
COMPELLING
EVENTS
(WITH LESS)
PAULINE COULTER

2. Photo by Haags Uitburo - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/8816624@N08 Created with Haiku Deck

3. WHAT DOES SUCCESS
LOOK LIKE?
£££££’s?
Growing database?
Profile and awareness
raising?
Building membership?
Customer satisfaction?

4. PRIMARY SUCCESS FACTOR?
What does success look like for your event and
organisation?

5. RETURN ON INVESTMENT

6. RETURN ON
OBJECTIVES

7. RETURN ON
ENGAGEMENT

9. KNOWING YOUR CUSTOMER
Are you giving your customers a
story and an experience?
Who is your customer?
Do you know their hopes, fears
and aspirations?
What is their profile? Can you
speak directly to your customer?

11. HOW CAN YOU TAP INTO THEIR
DESIRES?

12. EXPERIENCES TO REMEMBER

13. EXPERIENCES TO SHARE

16. Photo by TOTORORO.RORO - Creative Commons Attribution License https://www.flickr.com/photos/7798382@N03 Created with Haiku Deck

17. THE STORY…

18. WHO IS YOUR CUSTOMER?

19. CUSTOMER PERSONAS

20. Photo by bark - Creative Commons Attribution License https://www.flickr.com/photos/49503168860@N01 Created with Haiku Deck

21. CREATING YOUR LIVE
EXPERIENCE
•Have you done your research
•And established your objectives?
•How easy is it to write topic brief?
•Do you have stories to tell?
•Who else is making money in this
market? Know your competition

22. INDUSTRY LIFE CYCLE
Copyright The Media House 2015

23. DOING MORE WITH LESS

24. LOW COST, HIGH VALUE
http://www.money2020.com/

25. DOING MORE WITH LESS
• Requires a strategic defining of
priorities – not everything can be a
priority!
• Don’t stick with the same routines
and process – re-evaluate
according to your objectives
• Technology – embrace it but mix it
up to keep it fresh

26. DOING MORE WITH LESS – THE
PRACTICAL STUFF
• Define the experience. What needs to stay
and what can you lose?
• What can you outsource?
• What can you get your partners to do for
you?
• Can your sponsors do marketing for you?
• Can you get sponsorship in kind?
• What can you contra deal?
• It’s all about how you make people feel from
the moment they arrive

27. IN CONCLUSION
• Establish key priorities and define
what success looks like for you
• Really see your customer and have
that image of your customer in mind
• Do what you can do to the absolute
highest level and leave, partner or
outsource what you can’t

28. THANK YOU FOR LISTENING
pauline@wingandprosper.com
07989 560353