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INDUSTRY MARKETING STRATEGIES FOR MEETINGS & EVENTS
- 1. INDUSTRY MARKETING STRATEGIES FOR MEETINGS & EVENTS Eventdex www.eventdex.com
- 2. Marketing is a management process that should be responsible for identifying, anticipating and satisfying customer requirements .Events industry has a huge potential to be a sustainable resource of economic income for destinations and provide many opportunities for the development and renewal of city. There are certain issues regarding the marketing strategies, some of the issues to take into account include- Eventdex www.eventdex.com Clarifying workflow requirements Sourcing the right third-party suppliers Choosing the appropriate vendors Managing finances Meeting the needs of attendees Analyzing and interpreting the results to make future improvements source : www.congrex.com
- 3. STEPS TOWARDS EVENT PLANNING SUCCESS The DCDR Step towards planning success in meetings and events Define intentions & goals Communicate with other Stakeholders & obtain advice Develop specific policies Review the plan from time to time with an assurance that its appropriate Eventdex www.eventdex.com source : www.congrex.com
- 4. Some more ways in ACHIEVING SUCCESS Building meaningful relationships- Path to establish authority in your brand and yourself among attendees like strong, creative backgrounds, including data-driven journalists, entrepreneurs, reporters, digital marketers, content marketers, SEOs, project managers, and industry-leading professionals from companies such as AutoNation, Hotel planner, AMSI, Body Logic MD, Palm Beach Tech, Office Depot, The Palm Beach Post, 3DCart, and Vita cost and many more Connect With motivators and in Turn, Your Target Audience- 45 percent of marketers and communications professionals used event management as a plan to increase influencer and motivator engagement. Increase Transparency with Social Videos-55% of American marketers use real-time marketing tactics to promote their events Set objective criteria and evaluate candidates blindly. Eventdex www.eventdex.com source : www.frac.tl.com / www.eventmobi.com
- 5. 0 5 10 15 20 25 Sales/Marketing Internal Team Meeting Conferences/Tradeshows Incentive/Special Events Training Product Launch (Internal/External) Advisory Board Number of meetings plannedEventdex www.eventdex.com Meetings Activity and Characteristics North America Europe Central/South America Asia source : www.amexglobalbusinesstravel.com
- 6. Sales/Marketing Internal Team Meeting Conferences/Tradeshows Incentive/Special Events Training Product Launch (Internal/External) Advisory Board Eventdex www.eventdex.com Number of Attendees North America Europe Central/South America Asia Global Hoteliers 50 100 150 200 250 300 350 400 450 5000 source : www.amexglobalbusinesstravel.com
- 7. Sales/Marketing Internal Team Meeting Conferences/Tradeshows Senior Leadership Incentive/Special Events Training Product Advisory Board Eventdex www.eventdex.com Days per Meeting North America Europe Central/South America Asia Average 0.5 1 1.5 2 2.5 3 3.5 4 4.50 source : www.amexglobalbusinesstravel.com
- 8. Overall meetings Spent with Organization Eventdex www.eventdex.com Increase 2.3% 2.1% 1.9% 1.8% 1.4% North America Europe Central/South America Asia Pacific Global Hosteliers Region source : www.amexglobalbusinesstravel.com
- 9. Eventdex www.eventdex.com 1 2 3 4 5 6 7 8 9 10 Paris 130,516 214 Barcelona 127,469 182 Madrid 91,452 200 London 89,969 166 Vienna 81,902 202 Amsterdam 79,356 133 Berlin 76,880 193 Istanbul 75,864 130 Copenhagen 57,551 105 Singapore 57,497 142 According to the ICAA report the Top 10 areInternational Meeting Cities Rank City No. of Participants No. of meetings source : www.iccaworld.org
- 10. Eventdex 1 2 3 4 5 6 7 8 9 10 U.S.A 365,338 831 Spain 289,039 578 Germany 264,156 659 France 233,075 533 United Kingdom 199,100 543 Italy 175,400 452 Australia 151,808 260 Japan 147,245 337 Canada 133,609 265 Netherlands 133,105 307 According to the ICAA report the Top 10 areInternational Meeting Countries Rank Country No. of Participants No. of meetings source : www.iccaworld.org www.eventdex.com
- 11. INDUSTRY MARKETING STRATEGIES FOR MEETINGS & EVENTS Eventdex www.eventdex.com I sales@eventdex.com