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Managing Outreach & 
Communication for 
Employees and 
Commuters to 
Reinforce TDM
ACT International
August 5, 2014
2
• San Diego Association of Governments (SANDAG)
– The regional primary public planning, transportation 
and research agency
– Represented by the 18 cities and the county 
• iCommute—commuter services/TDM program
about us
3
iCommute Programs/Services
• Ridesharing Tools
• Vanpool Program 
• Transit Resources
• Telework 
• Bicycle Program 
• SchoolPool
4
our mission
The goals of the iCommute program are to: 
• reduce traffic congestion during peak‐time
• help commuters understand the commute 
choices they have
• reduce greenhouse gas emissions and 
other environmental pollutants that result 
from commuters driving to work each day 
5
• $700 Million allocated for TDM through 2050:
• Increase participation in the Regional Vanpool Program 
by 70% by 2020
• Increase carpooling by 70% by 2020
• 10% daily commute trip reduction due to teleworking 
TDM in San Diego’s 2050 RTP
6
• Focusing our efforts on employers vs. campaigns
• Proactive vs. reactive
• Sales‐like approach in how we worked with 
employers
– Territories
– Question Based Selling training
– Motivational Interviewing techniques
• Improvement in technology
– Configured application for managing accounts
Changing our strategy
7
• Program Plan Actuals
– Actions or offerings that employers did/provided within 
a certain timeframe 
– Examples:
• Assigned an ETC
• Signed up for the 2013 Rideshare Week Corporate Challenge
• Hosted a bike safety class during Bike to Work Month
• Applied for and/or won our annual commuter recognition 
award (Diamond Awards)
VMR Tracker
8
• No more long application forms
• Easier for employers
• As employer commuter programs 
start/grow/expand, they receive points and their 
Diamond Award levels automatically increase as 
they enhance their program
• Also accounts for employee participation to 
reduce SOV
Changes to Diamond Awards
9
• One central, online location, for key regional 
campaigns
• Managing communications & outreach associated 
with key events such as:
– Rideshare Week
– Bike to Work Month
– TeleworkSD pilot program
– SchoolPool’s Walk, Ride, and Roll to School
Managing campaigns
Thank you
Goldin Doles
Goldin.Doles@sandag.org

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