The document discusses improving transportation demand management (TDM) outreach efforts through three key changes: 1) Improving technology supporting outreach with a customized customer relationship management (CRM) system, 2) Raising the importance of accurate commuter counts at employer locations, and 3) Developing new sales skills with a focus on understanding customer needs rather than promoting services. Outreach is conducted through 18 professionals managing over 2,000 employer relationships and 30,000 active commuter engagements annually.